LeadSloth

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Measure Your ROI on Social Media Leads

LeadSloth

At first I thought: “what’s new about that?&# , and Marketo wrote a post on an alternative way to create tracking links. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). Let me know your suggestions.

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Social Media & Marketing Automation

LeadSloth

Around the same time I got an email announcing Marketo’s Chatter for Sales Insight , integrating sales notifications in the Facebook-like interface of Salesforce.com Chatter. It will find a prospect’s Twitter, LinkedIn and Facebook profile, and it will pull relevant information into the Marketing Automation system.

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B2B Pay Per Click Advertising

LeadSloth

For clients that are using marketing automation platforms like Marketo or Eloqua, there is a bit more integration to do, but the links can still be made to work. Terry: Yes, some do – and yes, we certainly can and do use that to inform our target cost/lead for various clients. If yes, can you use the lead score to refine the campaigns?

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Inbound Marketing Automation

LeadSloth

collecting as much information as possible (web & data analytics). The alternative to a Marketing Automation system is a hodgepodge of specialized systems, such as email marketing and form building tools (see also Maria Pergolino’s post on the Marketo blog ). Based on this information, you can fine-tune the SEO campaign.

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Marketing Automation Trends for 2010

LeadSloth

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Manager, Inbound Marketing, Marketo.