WebMarketCentral

JULY 15, 2009

There's been a lot of activity since the B2B Marketing Zone (BMZ) officially launched two weeks ago. Also this morning, Rebel Brown (who's got one of the best blogger names anywhere) posted an informative interview with me and Tony Karrer, the technical and creative guru behind the site and the underlying Browse My Stuff technology platform.

B2B Marketing 20

B2B Marketing Planning Blogger B2B 20

WebMarketCentral

DECEMBER 31, 2009

With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results. ROI Is Dead by StraightUpSearch This post suggests that marketers should focus on a different ROI when calculating the value of social media efforts: "return on insight."

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

SEPTEMBER 2, 2009

MarketingSherpa recently published this chart revealing marketers' opinions of where social media fits among what the publication calls the "elite trio" of Internet marketing: social media, search and email. The confusion stems from where social media fits in the marketing mix. Social Tagging Web Marketing.

Social Media 20

Social Media Search Marketing Web 2.0 Social Marketing 20

WebMarketCentral

DECEMBER 3, 2009

Keep your search marketing program growing? Discover the answers to these questions and others here in some of the best posts on search engine marketing (so far) this year. What's the real the optimal cost per lead for your SEM program? How can you improve conversion rates?

Search Engine Marketing 20

Search Engine Marketing Search Marketing Adwords SEM 20

WebMarketCentral

MAY 15, 2008

Three new how-to guides recently added to WebMarketCentral offer valuable guidance to email marketing practitioners. these have been authored by some veteran professionals in the field: Dan Forootan, president, and Neil Anuskiewicz, sales director at hosted email marketing platform provider StreamSend.

Email Marketing 20

Email Marketing Marketing Analytics Tools Deliverability Marketing Management 20

WebMarketCentral

JANUARY 22, 2007

Going beyond search ads, pop-ups, banners, email marketing, white paper postings, podcasts, webcasts, video, even social networking, web marketing innovations -- of sorts -- continue to be developed. The keys to success for that model will be high-quality content and effective marketing.

Webcast 20

Webcast Paid Search Agency Banners Differentiation 20

WebMarketCentral

FEBRUARY 27, 2009

Sponsored by Minnesota’s only professional organization dedicated exclusively to the needs of business-to-business marketing professionals, the event will be held at the Metropolitan located at 5418 Wayzata Blvd, Minneapolis. The session will be held on March 11, 2009 at the Metropolitan Ballroom & Clubroom in St.

Enterprise Management 20

Enterprise Management Social Media Work Management Marketing Management 20

WebMarketCentral

NOVEMBER 5, 2009

Social media, and discussions of its value for PR and marketing, have become ubiquitous. But which social media tool do marketers find most valuable? Find the answers to these questions and others here in more of the best articles and blog posts on social media marketing from this year so far. practices, blogs and more.

Social Media 20

Social Media Social Marketing Web 2.0 Paid Search Agency 20

WebMarketCentral

NOVEMBER 18, 2009

Last week I asked the question: will content marketing kill trade publications ? Gordon Plutsky seems to answer in the affirmative, contending that marketers need to set up their own content distribution channels , bypassing the trade media. Those marketers are now writing insightful, helpful thought-leadership content.

Social Media 20

Social Media Aggregators Thought Leadership Media 20

WebMarketCentral

MARCH 16, 2009

Several recent studies have put the challenge that social media presents to marketers into stark relief: social media is huge. And most marketers still haven't figured out how to capitalize on it. To succeed in marketing through social media, businesses of all types have to become publishers. It's growing at an astounding rate.

Social Media 20

Social Media Facebook Social Marketing Web 2.0 20

WebMarketCentral

AUGUST 29, 2006

Check out this newsletter from marketing agency ingage (yes, with a small "i"). The articles cover marketing in the information age, marketing accountability, and leveraging offline marketing efforts to drive targeted online traffic.

Newsletter 20

Newsletter Advertising Agencies Paid Search Agency Interactive Marketing 20

WebMarketCentral

JULY 11, 2006

Three outstanding new marketing books have been added to the Top Marketing Books page on WebMarketCentral.com , the Internet Web site marketing portal. Persuading Customers When They Ignore Marketing by Bryan Eisenberg, Jeffrey Eisenberg, and Lisa T. People aren't "markets," they're individuals.

Best Practices 20

Best Practices RSS Paid Search Agency Sales Qualified Leads 20

WebMarketCentral

MAY 3, 2007

social tagging and its impact on marketing practices. Marketers that embrace these technologies and integrate the new brand/customer dynamic into their strategies will engender the loyalty of the customers." He recommends that marketers reward their best customers with valuable information (something I've said before ) and use Web 2.0

Web 2.0 20

Web 2.0 Wikipedia Paid Search Agency Digg 20

WebMarketCentral

OCTOBER 22, 2005

Got marketing research to do? This is a free customized news service that enables you to choose topics you'd like to track -- news, trends and analysis on your competitors, customers and target markets -- and then scans and delivers this content to you via email and the Web. Want to stay current on a topic, industry or company?

Research 20

Research RSS Paid Search Agency Budget Programs 20

WebMarketCentral

SEPTEMBER 27, 2006

If you market to marketers and want to get the word out about your products or services -- or in your quest for marketing knowledge you just want to assure that you aren't overlooking important but obscure sources of information -- check out the new directory of Advertising and Marketing Trade Publications on WebMarketCentral.

Internet Marketing 20

Internet Marketing Contact Marketing Advertisements Advertising 20

WebMarketCentral

FEBRUARY 8, 2006

Granted, this is a lazy way to post, but if you haven't checked them out, the Web Marketing News and E-Commerce News pages on WebMarketCentral are a great way to keep up with what's happening. Two of the world's largest e-mail providers, America Online Inc. and Yahoo Inc.,

Advertising Agencies 20

Advertising Agencies SMB CAN-SPAM RSS 20

WebMarketCentral

SEPTEMBER 18, 2007

There are two kinds of readers who won't like David Meerman Scott's The New Rules of Marketing & PR ; fortunately for the author, both groups are small. into a unified marketing and PR program: blogs, podcasting, wikis, online discussion forums, social media, video, websites and search marketing.

PR 20

PR Rules Web 2.0 Wiki 20

WebMarketCentral

NOVEMBER 27, 2005

In Web marketing, just as in hitting a golf ball, swinging a baseball bat or kicking a football, the importance of follow-through can't be overstated. The same holds true for marketing. Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. What's the point?

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

DECEMBER 18, 2008

On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? On the other, if you leave your PDF content open, more people will download your materials but you get no information: who are these visitors? Are they actually reading your content?

Spyware 20

Spyware Budget Programs Lead Capture Paper 20

WebMarketCentral

OCTOBER 16, 2005

It's not the most elegant of acronyms, but it is a solid approach to new marketing campaigns or roles. I was recently pointed to a report from Spencer Stuart titled “A Blueprint for Top Marketers' First 100 Days.” It's short and worth a read, but I was expecting more of a detailed roadmap. What's been considered, but not tried?

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

AUGUST 31, 2009

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Increase ROI From Marketing Conferences by TopRank Online Marketing Blog Lee Odden provides an outstanding guide to making the most of marketing conferences. Then you're in the right place!

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 4, 2008

Being the most informed and sophisticated marketing and PR executives on the planet, readers of this blog know that WebMarketCentral is the place to find a comprehensive calendar of live and online marketing events. For brand marketers, the L.A. tags: comprehensive calendar of marketing events, L.A.

Web 2.0 20

Web 2.0 Brand Identity Branding Internet Marketing 20

WebMarketCentral

AUGUST 4, 2009

Marketing automation provider Marketo has just published The Definitive Guide to Lead Nurturing , a white paper that provides real value, covering the lead nurturing process from the basic how and why through ROI measurement. The guide itself is well-researched, clearly written and highly practical.

Lead Nurturing 20

Lead Nurturing Lead Scoring Lead Ranking Sales Qualified Leads 20

WebMarketCentral

SEPTEMBER 18, 2008

In the old days, email signatures pretty much just mirrored business card information: name, company, title, phone, fax (gotta love that 80's technology still hanging on!) For most people, that's still the only information their email signature provides. and email address. A growing number of Web 2.0-savvy signatures.

Social Media 20

Social Media Web 2.0 Ning Skype 20

WebMarketCentral

NOVEMBER 23, 2009

And, tired of filling out the same information over and over for each new social networking or profile site? Tell A Friend TAF offers free and fee-based tools to help companies capitalize on word-of-mouth (or word-of-web) marketing. Tags: Cool Web Marketing Tools.

Tools 20

Tools Best Practices Adwords Word of Mouth 20

WebMarketCentral

AUGUST 27, 2007

White paper syndicator KnowledgeStorm and the marketing case study experts at MarketingSherpa recently published the third white paper in their series on Connecting Through Content, Putting It All Together—Driving Content Marketing Program Success. Following up on leads, promptly and properly, is marketing's job.

Paper 20

Paper Lead Generation Privacy Policies B2B Thought Leadership 20

WebMarketCentral

NOVEMBER 30, 2009

Social Media: This is a treasure trove of information for any Big Brother-ish entity. It isn't just overweening or Orwellian government agencies that may take advantage of the increasing amount of voluntary online exposure of personal information of course. But be careful about how much and what type of personal information you post.

Social Media 20

Social Media Web 2.0 Eye-Tracking Media 20

WebMarketCentral

JULY 6, 2009

What information should you include in a killer SEO proposal—and what language should you avoid? They not only provided practical, helpful information for SEO's trying to optimize for dominant search engine but legitimized the entire practice as well. Which commonly-held beliefs about Google's algorithm are true, and which are myths?

SEO 20

SEO Marketing Proposals Best Practices PageRank 20

WebMarketCentral

DECEMBER 21, 2009

SEMRush offers a powerful suite of SEO and search marketing tools , particularly for those who've already done the basic SEO work and perhaps have an AdWords program running, but want to take efforts to the next level. FTC Disclosure Notice: The SEMRush tools were provided free of charge for 60 days to facilitate this analysis and review.

SEO 20

SEO Tools SEM Advertising Agencies 20

WebMarketCentral

FEBRUARY 16, 2009

If you're relatively new to search engine marketing programs such as Google AdWords , these tips can help you get better results for less money. For example, suppose top marketing books was a high-performing phrase for your SEM campaign. Type in "top marketing books," then click the Get Keyword Ideas button.

SEM 20

SEM Long Tail Marketing Optimization Campaigns 20

WebMarketCentral

JANUARY 4, 2008

Teachers can use Pageflakes to let their students see update calendars , exam timelines, research study information, grade trackers , message boards and other resources. These include an Ultimate Techie's Guide , a TechCrunch Pagecast , Gadgets & Gizmos , and several marketing-themed Pagecasts.

Web 2.0 20

Web 2.0 Class Tagging Studies 20

WebMarketCentral

JULY 21, 2009

There's a tremendous amount of interest in Twitter among b2b marketers. Everyone wants to do it right, but b2b social media marketing in general is still so new, and rapidly evolving, that it can seem like the rules are being written and rewritten on the fly. What type of content should b2b marketers be trying to promote on Twitter?

Twitter 20

Twitter Web 2.0 RSS B2B 20

WebMarketCentral

JANUARY 28, 2009

It's been obvious for some time that social media has an increasing role in b2b marketing , and that b2b companies will increasingly invest marketing dollars there as social media marketing practices become more standardized. Both sides understand the importance of third-party endorsements.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Tags: Web Marketing. How can you utilize rich media ads to take advantage of the coverage provided by Google's content network? How is AdWords Quality Score calculated, and how can you improve that score in your campaigns?

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JANUARY 11, 2010

not just your marketing materials), retweeting content they post, and engaging in dialog is a great way to get these people talking, and writing, about your company. Unlike a company website, Twitter is immediate, informal and personal. Tweeting content of your own that will interest them (i.e. Social Tagging.

Twitter 20

Twitter Web 2.0 B2B Thought Leadership Business 20

WebMarketCentral

AUGUST 14, 2007

The growth in online advertising, the proliferation of enewsletters, the emergence of new forms of information delivery such as RSS and the emergence of social media sites have all affected CTR, so planning based on current data is crucial. and EMEA markets, for B2C and B2B campaigns.

Banner Ads 20

Banner Ads Click Rate CTR Banners 20

WebMarketCentral

APRIL 24, 2008

Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message. Offer additional information, such as a white paper or interview with a key executive or product designer.

Blogger 20

Blogger PR Outreach Tagging 20