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44% of Marketers Predict AI Will Inform Most Targeting and Segmentation

KoMarketing Associates

As marketers and tech teams begin to explore new solutions, such as artificial intelligence (AI), new research indicates that they see it becoming a larger part of their overall strategy. About 22% claimed that AI will at least inform some of their targeting and segmentation with human input.

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How Business Leaders Can Better Leverage Data to Make Informed Decisions

Vision Edge Marketing

It’s essential for all business leaders to make swift and informed data-derived decisions, more so now than ever before. To stay competitive, accelerate customer acquisition, and excel at customer-centricity, leaders need to be able to make informed decisions based on accurate data and actionable insights.

Business 158
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Data-Driven Marketing: Leveraging Analytics to Make Informed Decisions

Benchmark Email

Consumer preferences and market trends shift unpredictably, forcing companies to face a crucial challenge: how to stay ahead of the competition and achieve sustainable growth. The answer lies in harnessing the power of data-driven decision-making and leveraging cutting-edge analytics tools to optimize marketing efforts.

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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

AI, in its many forms, has been around longer than that and has been misleadingly marketed for even longer. My agency, RPE Origin, released a study with Ascend2 that assessed how enterprise email marketers used and thought about AI in general and generative AI in particular. Dig deeper: 3 ways email marketers should actually use AI 2.

Planning 129
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Your Ultimate Guide to the Trends Shaping Marketing Data

In Salesforce’s latest Marketing Intelligence Report, hear from 2,500+ global marketers on how they are leading with their data, from business growth to data privacy and more. In this report, you’ll learn: How marketers define their roles in the digital-first era. How marketers are adapting to a privacy-focused data ecosystem.

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5 Content Discovery Trends To Inform Your Marketing Strategy

Content Marketing Institute

Content consumption patterns have stayed mostly the same in recent years. Content discovery hasn’t. Consider these five trends as you plan your content and strategy for 2024.

Trends 131
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10 Infographics to Inform Your 2018 B2B Content Marketing Strategy

KoMarketing Associates

It can be argued that content marketing is the most important digital marketing strategy available today. Recent data from the Content Marketing Institute backs up this claim, as 91 percent of respondents to the “2018 Benchmarks, Budgets, and Trends” report say they use content marketing.

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5 Inspiring B2B Marketing Campaigns to Take Yours to the Next Level

Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing?

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6 Proven B2B Marketing Strategies and How to Use Them

What happens when strong partnerships, cross-channel strategies, and compelling content come together in a B2B marketing campaign? Get an in-depth look into six successful B2B marketing campaigns across a wide range of industries. Happier customers. Higher revenue. A healthier bottom line. How to make the most of every campaign.

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How ZoomInfo Enhances Your Database Management Strategy

It's quite a process for marketing teams to develop a long-term data management strategy. It involves finding a data management provider that can append contacts with correct information — in real-time. Not just that, but also ongoing data hygiene efforts to keep the incoming (and existing) information fresh.

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Redefining the CDP: 8 Data-Driven Designs for Successful Customer Journeys

In this guide, discover 8 use cases for how a customer data platform can tackle common challenges faced by marketing, commerce, service, and sales teams.

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How to Stay Competitive in the Evolving State of Martech

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

As a B2B marketer in 2020, you are constantly asked to fight for attention in crowded markets with limited resources. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!). Or, do you think the webinars you are presenting could be more effective?

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Customizing for Every Customer: How 1:1 Personalization Drives ROI

It’s now a proven strategy to transform customer relationships, drive business growth, and increase marketing ROI. Personalization has moved beyond segmentation.

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Why B2B Contact and Account Data Management Is Critical to Your ROI

64% of successful data-driven marketers say improving data quality is the most challenging obstacle to achieving success. Businesses are realizing that it isn’t just about the volume of data they have available; it’s about the accuracy of information. The digital age has brought about increased investment in data quality solutions.