Customer Experience Matrix

SEPTEMBER 1, 2010

A client asked yesterday if I had some benchmark information to justify the cost of her marketing automation project. Marketo , in its Webinar Secret Sauce for Demand Generation , generously revealed its own results comparing nurtured vs. non-nurtured leads. Here's a bunch. 16% % firms w/lead to first call conversion > 50% 48.7%

Marketing Automation Services 120

Marketing Automation Services Lead Ranking Marketing Automation Marketing Qualified Leads 120

Customer Experience Matrix

APRIL 28, 2009

nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.

Demand Generation 120

Demand Generation Customer Surveys Demand Marketing Automation Services 120

Customer Experience Matrix

MARCH 4, 2009

Marketo gets a half point because it can direct leads to lists, which in turn feed campaigns, but not to campaigns directly. Explicitly direct leads from one campaign to another Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 0.5 Multiple scores per lead.

Demand Generation 120

Demand Generation Lead Ranking Lead Scoring Manticore 120

Customer Experience Matrix

MARCH 2, 2009

One final caveat on the scores: they're based on my best information about the vendors, but it's possible something has changed or I missed something in my research. Select marketing assets from shared libraries Eloqua Manticore Technology Market2Lead Marketbright Marketo Neolane Silverpop Engage B2B 1 1 1 1 1 1 1 Text search for assets.

Demand Generation 120

Demand Generation Lead Scoring Lead Ranking Market2Lead 120

Online Marketing Institute

JULY 31, 2009

Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information. I would put the lead management automation crop here: Eloqua, Loopfuse, Manticore Technologies, Market2Lead, Marketo, and Vtrenz. Reverse IP look up appears to be the new thing here.

Enterprise Management 40

Enterprise Management Work Management Marketing Management DemandBase 40

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) Kevin Joyce , CMO, Market2Lead.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Lead farming?

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

B2B Marketing Zone Posts

MAY 3, 2010

Content means web copy, blog posts, videos, interactive presentations, social elements, diagrams or other pieces of information used to engaged users / visitors. 11 Killer Social Media Presentations Worth Watching - Hubspot , April 27, 2010 Presentations are a great way to consume information and learn about new topics. But Facebook?

Forecasting 40

Forecasting Social Media B2B Marketing Social Marketing 40