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Apple’s Mail Privacy Protection: What This Means for Email Marketers and How to Prepare Now

Litmus

Three words: Mail Privacy Protection. Apple announced Mail Privacy Protection for their Mail app on iOS 15, iPadOS 15, and macOS Monterey devices. According to Apple , “Mail Privacy Protection stops senders from using invisible pixels to collect information about the user. [It How will it work? Source: Ryan Jones.

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Identifying ‘Real Opens’ Is Key to Adapting to Apple’s Mail Privacy Protection

Litmus

Apple’s new Mail Privacy Protection features will have widespread implications for email marketers , causing marketers to implement multiple strategies to adapt. That’s because these changes, which debut this fall, will prevent email senders from seeing Apple Mail users’ open behavior, IP address, location, and device information.

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How do I combine direct mail and digital marketing?

Valasys

Although the world of digital marketing has helped advertisers significantly, the world of direct mail still exists, and it can be quite productive in business. percent conversion rate with a direct mail campaign, and a 2.0 Use these tips to combine both direct mail and digital marketing methods for your next advertising campaign.

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Mail Time! Answering Common B2B Online Marketing Questions

KoMarketing Associates

Of course, this information is pretty vague, but through experience, we have identified a few key steps to take when attempting to create content for featured snippets. Twitter also launched their Twitter Ads Transparency Center, where you can plug in any username and see their active ads for the past 7 days.

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How Nidhi Razdan Could’ve Saved Herself from the Phishing Attacks

SendX

She is definitely well informed, educated and tech savvy. She recently disclosed on Twitter that she has been a victim of a sophisticated phishing attack. If a well-informed journalist like Nidhi Razdan can be a victim of this, then you and me are no better. They are using relatable scenarios that seem part of anyone's life.

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The Importance of an Email Marketing Database for a Business

SendX

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. Email marketing and mailing lists are inseparable. It’s not enough for you to build a mailing list. The difficulty in growing an email list has, perhaps, given rise to the selling of ready-made mailing lists.

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The Future of B2B eCommerce Marketing Trends

Webbiquity

For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics. Companies can then use this data to inform subsequent marketing strategies and improve the overall customer experience.

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