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2023 in review: 3 key trends to inform your 2024 marketing plan

Martech

DKIM (DomainKeys Identified Mail). Google’s message targets less-than-reputable senders but reminds “legitimate” senders to check that their sending practices are in order. We can evolve the email channel when implementing a new program, optimize revenue and change our targeting and segmenting strategies. Get MarTech!

Planning 134
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30 Email Marketing Statistics to Inform Your Mover Marketing Strategy

Porch Group Media

With access to rich consumer audiences and insights, email enables marketers to reach movers early and target them at key points throughout the move journey. While about 60% of moves happen during the summer, people move year-round 1 in 4 new movers say they use information they receive by email to help inform their purchase decisions.

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How to Use Email Analytics to Inform Your Marketing Strategy

Litmus

You can also use email to inform the rest of your marketing strategy. In this blog, I’ll answer the following questions: How can email inform your marketing strategy? How can email inform your marketing strategy? Perhaps the most useful information you can glean from Litmus Email Analytics is device data.

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How to Measure Your Small Business’s Marketing Success

Marketing Insider Group

Whether you run a dog training business , dance studio, or flower shop, these tips will help you allocate your resources more effectively and make informed decisions that benefit your future marketing efforts. These can be targeted to customers who recently made a purchase or customers who haven’t visited your store in a while.

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Win Sales Calls with Webinar Production

Speaker: Dawn Baron, President, Passion Profits Consulting, and Shelley Trout, Webinar Producer, Aggregage

Smart webinars are one of the best way to address these challenges, efficiently reach your target audience and generate highly qualified sales leads. What are the best practices for marketing your webinars to attract the customers you’re looking for (hint: don’t spam your mailing list!).

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Key Insights to Inform the Future of Your CRM

Martech Advisor

Direct Mail is on the Decline. If data, tech, and analytics are where people want to invest and personalization drives value, where does a “traditional” channel like direct mail fit in? It may be easy to forget that database marketing was born to power direct mail, and modern CRM is an evolution of database marketing.

CRM 66
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The Future of B2B eCommerce Marketing Trends

Webbiquity

Long gone are the days when B2B companies delivered software on physical media or relied on catalogs to reach their ideal target audiences. For example, best email marketing practices have long included using different mailing lists for different types of prospects or existing clients who share certain characteristics.

eCommerce 270