Digital B2B Marketing

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Social Media Does Not Influence B2B Buyers

Digital B2B Marketing

That was the headline on the first page article when BtoB Magazine landed in my inbox last week. Social Informs and Connects In the same research, 84% of respondents report using social networks to keep up with trends and stay connected. Opportunity: Inform and deliver value in your B2B social media program.

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6 QR Code Mistakes Marketers Make

Digital B2B Marketing

Yes, QR codes can offer a convenient alternative to URLs or contact information, but stop making these QR code mistakes. But that hasn’t stopped marketers from using them underground in subway stations and in in-flight magazines. On a recent flight I counted a dozen ads with QR codes in the in-flight magazine.

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6 Free Ways to Find the Best B2B Advertising Opportunities

Digital B2B Marketing

Here are some of the common challenges marketers face planning a B2B advertising program: The majority of research services are designed for consumer marketers and provide little information on professional roles. Add keywords like magazine, blog, news or site that describe media properties to the audience or category you are looking for.

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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Assume that information is less favorable than what the marketer has chosen to present. This is a favorite trick among magazine publishers. Anyone that doesn’t care that much about the publication, particularly those folks that get a free copy of a controlled circulation magazine, ignored the survey as well. Well, no duh.

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Social Media Is Not Like Selling Used Cars

Digital B2B Marketing

This quote, from a survey response published in Lab Manager Magazine , captured what is happening perfectly: “Social media is being abused by vendors as a “free advertising&# conduit: if someone asks a question in a forum, they immediately get jumped on by vendors trying to sell them something.”. Share information from others freely.

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QuinStreet Buys Ziff Davis Enterprise: Is B2B Just Lead Gen Now?

Digital B2B Marketing

Although it has not been publicly announced, it appears QuinStreet has purchased Ziff Davis Enterprise , the publishers of eWeek, Baseline, CIO Insight and Channel Insider (not to be confused with Ziff Davis, the publisher of PC Magazine, or ZDNet, which is owned by CBSi). However QuinStreet may be a newer name. What About Other Publishers?

Lead Gen 100
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A Brief Marketing Break: #NicheAmnesty and 14 Things About Me

Digital B2B Marketing

Although my focus on numbers has evolved, in business, information still fuels me. We do not have a television, we read almost no magazines. Almost all of our information comes from online and old fashioned books. My nickname in an earlier job was “Numbers&#. I am not a heavy consumer. Libraries are wonderful places.