B2B Memes
DECEMBER 5, 2011
They just want to tell a story, or convey information, or to create works of art out of their words. The effect is simply amplified when it comes to magazines (and turned up to 11 for newspapers). The physical aspects of magazines can be nice indeed, but they are rarely treasured objects. They just want the content.
B2B Memes
APRIL 20, 2012
In his former life as a journalist, Farbman said, “I always had the sense that I was creating information, but the real purpose of that information was to sell something—to sell newspapers and ad space.” Should Journalism Schools Rethink Magazines? (Or Related posts: Is B2B Ready for Corporate Journalism?
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B2B Memes
APRIL 13, 2011
The nearest print analog would be those dimly remembered volumes in library reference rooms that indexed articles from journals, magazines, and other periodicals. Any journalist who ignores or deprecates such a useful tool for sharing information with readers is doing them a disservice. That is a powerful difference.
B2B Memes
MARCH 2, 2010
That is, cheap tricks designed to attract attention, not tools to convey information. They don’t enhance the communication potential of a magazine; rather, they give you reasons to possess it as a physical thing. I’m all for magazines playing with such gimmicks. They are gimmicks. As gimmicks go, they are effective.
B2B Memes
MARCH 11, 2011
Another is Maureen Alley, the editor of Cygnus’s Residential Design + Build (RD+B) magazine. But I use my @MaureenEditor account as the face of the magazine. Do you manage a social media account for your magazine? Just because we have different ways to share information doesn’t mean we throw our journalism ethics out the window.
B2B Memes
JANUARY 27, 2011
Early in my career I was the editor of an industrial product tabloid magazine. By 2000, of course, the die was cast, and the magazine began a long decline. It is brilliantly geared towards identifying basic information needs on the Internet and fashioning content that meets those needs efficiently.
B2B Memes
MARCH 25, 2011
Used well, it can give information an appeal and interactivity that even the best prose cannot match. Infographics are not unique to the Web (magazine consultant Howard Rauch has promoted their use for years). But the fact that I want to do it reflects the power and beauty of infographics.
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