Customer Experience Matrix
JANUARY 22, 2013
The “smart systems” group aims to build sophisticated technology that can automatically gather information, identify the best response, create the appropriate programs, and present them to marketer for approval. Only study I can find is from Loopfuse in 2011, which found just under 30% of marketing automation users do lead scoring.
Customer Experience Matrix
JANUARY 11, 2011
Looking through my files and asking a few questions, here are vendors for whom I have reasonably reliable information: This gives an average of $171,000 per employee. Some of the comments on last week’s post on the size of the B2B marketing automation industry led me to dig a bit more deeply into the question of revenue per employee.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
NuSpark Consulting
DECEMBER 18, 2011
But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. Here’s an example of Loopfuse Marketing Automation. DemandBase has a similar structure.
Customer Experience Matrix
JUNE 2, 2009
It lets marketers or sales people specify companies and individuals to monitor, and then scans media including social networks (LinkedIn, Facebook), public forums (blogs, wikis, Diggs, Twitter), paid sources (D&B, Zoom, Jigsaw,) and Web pages for information about those entities.
Customer Experience Matrix
DECEMBER 29, 2009
Summary: LoopFuse offers attractive but limited demand generation functions at an easy-to-swallow price. It’s been nearly a year since I took my first close look at the LoopFuse OneView demand generation system. Leads enter LoopFuse lead flows when they join the associated recipient list. The system stores one score per lead.
Customer Experience Matrix
APRIL 28, 2009
nbr responses vendor 8 Marketo 6 Eloqua 3 Genius.com 3 LoopFuse 3 Pardot 2 Market2Lead 2 Treehouse Interactive 1 eTrigue 1 Vtrenz (Silverpop) 7 No Response 36 Another intriguing bit of contextual information is the deployment date of the systems.
Customer Experience Matrix
FEBRUARY 12, 2013
For example, LoopFuse reported 42% of respondents had marketing automation in place, a Forrester study reported 45% use among B2B enterprise marketers, and the Lenskold Group found 70% marketing automation usage.* We’ve recently been seeing surveys that suggest something close to 50% adoption of marketing automation.
Expert insights. Personalized for you.
120 
Let's personalize your content