Zoominfo

MARCH 4, 2021

Hackers can steal personal information about your employees, customers, and vendors. Hackers can even engage in competitive espionage by stealing financial information, and details about planned projects. When the request for data is made, there is a reasonable expectation that data will be kept under lock and key.

CRM 100

CRM Marketing Management Lock-In Broadcasting 100

SalesIntel

OCTOBER 25, 2023

No one wants to realize they’ve locked themselves into a bad contract or have wasted their budget. When choosing software vendors, it’s easy to default to picking the biggest player. Let’s go over why picking a data vendor is tricky and why SalesIntel could be the best fit for you.

Zoominfo 52

Zoominfo Ideal Customer Profiles Paid Search Agency Companies 52

Salesforce Marketing Cloud

DECEMBER 5, 2023

The term cybersecurity brings to mind hackers huddled in dimly lit rooms, eyes glued to glowing screens, breaching digital fortresses and pilfering sensitive data. However, the reality of cybersecurity is far more complex and nuanced. While threats can indeed stem from cunning con artists, they also come from inadvertent employee errors.

Digital Asset Management 105

Digital Asset Management Enterprise Management Work Management Marketing Management 105

Martech

JANUARY 25, 2024

3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning. 3 words for 2024 Before I signed off on 2023, I shared my views on trends and takeaways from 2023 and how we could use what we learned to inform our 2024 planning.

Marketing AI 132

Marketing AI Email Marketing Planning Work Management 132

Navigate the Channel

MARCH 6, 2023

Use what you know about segmenting to identify who wants, needs, or cares about the information you’re going to distribute. Research can help you isolate why those publics want, need or care about your information, but to start, at least identify publics within those three groups. Are they the general public? Of course not.

Public Relations 65

Public Relations Lock-In Work Management PR 65

Thinkers360

MARCH 22, 2024

At a Glance Maribel Lopez Founder and Principal Analyst, Lopez Research LLC Focus Areas : AI, Mobility, Analytics, Future of Work. Thinkers360 In-Depth Profile & Portfolio: Maribel Lopez Social Media: LinkedIn | X Book: Right-Time Experiences: Driving Revenue with Mobile and Big Data. Highlighted Content : 33.

B2B Thought Leadership 52

B2B Thought Leadership Marketing AI Thought Leadership Research 52

Biznology

OCTOBER 23, 2017

People will have the power to replace all or parts of their advertising, content, and consumption with what they want. They can improve their lives and guide a digital economy in new ways that benefit them. Everyone wants to control everything. People will make this their life and their economy. The user interface will control the world.

Paid Content 291

Paid Content Marketing Automation Services Paid Search Agency Advertising Agencies 291

Martech

NOVEMBER 11, 2022

The pet product retailer Chewy, for instance, creates YouTube videos called Chewtorials that combine practical information with product tie-ins. Marketers can use email in any number of ways, but the key lies in delivering relevant, personalized information. Whereas, B2C transactions are often instantaneous or close to it. Get MarTech!

Digital Asset Management 116

Digital Asset Management Work Management Marketing Management Digital Experience Platform 116

Hubspot

JUNE 21, 2023

most prospects will counter with something like, “Just send me some information and I’ll forward it along.” Prospect : “Well … there’s a section on our website with information for vendors.” Is ‘Vendor 101’ the right page?” That means learning to be disruptive. If a sales rep immediately asks, “Who should I talk to?”,

Vendors 72

Vendors Cross-Selling Lock-In Fulfillment 72

Heinz Marketing

SEPTEMBER 16, 2022

To understand why, you have a call, and they state that procurement determined your company does not meet the compliance standards needed to be an approved vendor. The two need to move in lock-step, as one without the other can destroy an organization, be it a company, a friend group, or even a society. Yikes, paperwork!

Enterprise Management 99

Enterprise Management Work Management Marketing Management Vendors 99

Martech

MAY 17, 2023

Ask your new vendor how other clients have handled their data migration needs. You should have all the information you need to build a project plan working backward from your target retirement date. During an audit, you will likely identify a handful of tools that can be retired for various reasons.

Marketing Automation Services 98

Marketing Automation Services Work Management Marketing Management Tools 98

Champion Communications

SEPTEMBER 10, 2020

How to avoid cloud vendor lock-in and take advantage of multi-cloud sourcing options . This month, Grant Duxbury, Pre-Sales Engineering Director at Aptum, made his UK media debut in a feature piece for Information Age. These are just some of the points our clients have explored in their media interactions in August.

Activities 62

Activities Marketing Management Lock-In Broadcasting 62

PureB2B

JUNE 23, 2022

The increase in remote and hybrid working has acted as a catalyst for the digital transformation that was already well underway, requiring B2B vendors to adapt how they communicate with their potential buyers. With this set of common annoyances, what exactly are today’s B2B buyers looking for from their vendors? Read on to find out.

Top of Funnel 62

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 62

ClickZ

SEPTEMBER 16, 2020

Getting swept up in the excitement of martech rather than a detailed capability and vendor fit audit. 30-second summary: Colleen’s 12Ps of marketing technology© is built upon the tenet that martech is an enabler for marketing. Marketing technology, in and of itself, is not a strategy. Non-existent or deficient business case.

Work Management 145

Work Management Marketing Management Planning Paid Search Agency 145

Martech

MARCH 6, 2023

Data management solutions vendor Lotame is betting against that. Asked to list the hottest categories in martech, you might mention customer data platforms; you might mention identity resolutions platforms; perhaps data clean rooms. Have DMPs been around so long we just take them for granted (like “big data”)?

Work Management 87

Work Management Marketing Management Paid Search Agency Advertising Agencies 87

Customer Experience Matrix

JULY 30, 2013

Raab Associates officially released the new edition of our B2B Marketing Automation Vendor Selection Tool (VEST) yesterday. This is our flagship report on the industry, with nearly 200 data points on 23 vendors and separate ratings for micro-business, small to mid-size companies, and enterprise marketing departments. Thanks, guys.

Marketing Automation Services 120

Marketing Automation Services Enterprise Management Marketing Management Acquisitions 120

ClickZ

JUNE 2, 2020

The best way to do that is to ensure you have the best tools and vendors to back your unique needs and keep business growth in focus during these unpredictable times. Many companies miss the warning signs that it is time to re-evaluate their stack, and they find themselves locked into vendor contracts for longer than they should.

Marketing Automation Services 127

Marketing Automation Services Marketing Management Marketing Automation Top of Funnel 127

Lead Forensics

APRIL 2, 2024

“I don’t want to be locked into a contract.” “I’m locked into a contract with a competitor.” Provide factual information and evidence to counter the false claims. ” Response: Gather information. The key lies in having a response strategy. Objections: Price & Budget 1.

Effectiveness 40

Effectiveness Work Management RFP Case Studies 40

Biznology

OCTOBER 16, 2017

Every vendor has a roadmap that maintains control over its users. Customers are taken to a corporate-first future where vendors run the world and capture its wealth. Each user’s needs and wants will decide the unlimited world they live in, no matter which vendor’s devices they use. Lesson for leaders.

Work Management 152

Work Management Marketing Management Custom Publishing Paid Search Agency 152

chiefmartech

JUNE 22, 2020

I believe this data was obtained based on public registration information for things like taxes.). The large size of the marketing technology landscape stirs many emotions in the marketing community. Excitement. Frustration. Yes, anger. Those vehement reactions always surprise me. Although maybe in some distantly analogous way it is.

Work Management 105

Work Management Marketing Management Advertising Agencies Paid Search Agency 105

Aberdeen

APRIL 21, 2021

Our goal is to help businesses make more informed technology purchase decisions by providing data-backed, outcome-centric information,” said Mike Lock, Managing Director and Principal of Aberdeen Strategy & Research. Only a few performance marketing vendors are positioned to take this strategic approach.”.

Enterprise Management 52

Enterprise Management Research Marketing Management Marketing & Strategy 52

Madison Logic

MARCH 23, 2023

Lock up your data! Cybercriminals specifically targeted the healthcare industry, hacking patient information and electronic health records. Success or failure in account-based marketing (ABM) hinges on account prioritization. To do so, you need to know who these accounts are, who the decision-makers are, and what they care about.

Enterprise Management 52

Enterprise Management Marketing Management Account Based Marketing Lead Scoring 52

Salesforce Marketing Cloud

FEBRUARY 2, 2022

An era in which marketing and e-commerce teams are in lock-step alignment. Are we there yet? Marketers are so close to entering a golden age of data analytics and optimization. An era in which they can extend the value of data across their entire ecosystem. An era with stronger customer engagement across email and mobile.

Marketing AI 98

Marketing AI Work Management Features Marketing Management 98

Aberdeen

OCTOBER 25, 2022

In this episode of Aberdeen’s digital series Research Meets Reality, Mike Lock sits down with Jim Rapoza , Aberdeen’s head of IT infrastructure research to discuss advice for small business as they navigate the path to modernization. What technology areas do you invest in? Who do you partner with? Increased Performance .

Small Business Marketing 40

Small Business Marketing Research Video Marketing Business 40

PureB2B

APRIL 26, 2022

Finding in-market leads for B2B businesses is crucial to achieving revenue goals. The problem is that the B2B market is enormous. Locating the right person worthy of your outreach efforts can feel like trying to find a needle in a haystack. Defining “In-Market” Buyers. However, they aren’t ready to receive targeted marketing content.

In-market Buyers 62

In-market Buyers Marketing Prospects Top of Funnel Marketing Qualified Leads 62

Top Rank Marketing

AUGUST 14, 2023

While there’s temptation to pass that saying off as a cliche, “research from Google and CEB has found that B2B customers are significantly more emotionally connected with their vendors and service providers than consumers.” Maybe “boring to boring”? trillion in 2023 through ecommerce alone? Statista ).

B2B 93

B2B Advertising Agencies Paid Search Agency Co-Registration 93

RDIGS

JUNE 23, 2023

Businesses collect vast amounts of data from various sources, ranging from customer information to sales figures and market trends. These isolated pockets of information within an organization can impede collaboration and create fragmented landscapes that prevent B2B companies from reaching their full potential.

Barriers 52

Barriers Enterprise Management Work Management Marketing Management 52

Martech

FEBRUARY 27, 2024

New vendors are emerging with AI-enabled applications; seemingly overnight we’ve seen an explosion in generative AI applications. This call to action extends beyond technology users to those organizations that support them including vendors, consultants, and research and advisory firms.

Enterprise Management 106

Enterprise Management Marketing Management Vendors Marketing AI 106

SalesIntel

OCTOBER 8, 2022

HubSpot has outlined some of the eye-opening statistics on the impact of customer service on both vendors and clients. In this case the customer is understandably frustrated by their inability to get the vendor to reply to their attempt to cancel. The #1 reason customers switch to a new brand is feeling unappreciated. Schedule a Demo.

Service 40

Service Zoominfo Vendors Lock-In 40

Anyword

APRIL 1, 2020

But which paywall vendor should you choose? Below, we review the common types of paywalls and some of the things you should consider when choosing a paywall vendor. We also share a bit more information on a few select providers that some of our partners recommended when asked. Types of Paywalls. The Metered Paywall .

Work Management 78

Work Management Marketing Management Top of Funnel Paid Search Agency 78

Aberdeen

AUGUST 16, 2022

Aberdeen’s head of People and Organizational Effectiveness, Jim Stefanchin , mentions in a recent KB that “a large majority of these managers are relying on disparate systems that hinder quick, consistent access to crucial information such as employee records, performance data, time keeping, etc.” Get More ROI Out of Small Business Tech .

Small Business Marketing 52

Small Business Marketing Work Management Business Lock-In 52

Adobe Experience Cloud Blog

DECEMBER 20, 2017

You may be familiar with “the CFO Interrogation” where finance asks questions like: How much are you spending on this vendor? In other words, if you want more budget , you’ve got to show that marketing is in lock-step with company objectives by speaking the language of the business. of company revenue in 2016) to 11.3%

Marketing Budget 134

Marketing Budget Marketing Budget Creation Budget Programs Work Management 134

ClickZ

JANUARY 29, 2020

Open marketing will be the only way to gather information and insights across all these channels. The challenge for marketers in 2020 will not be encouraging adoption, but rather creating a smooth, informal, and continuous customer experiences. Marketers have tools in the stack to look at what’s working and what’s not working.

Enterprise Management 70

Enterprise Management Work Management Marketing Management CMS Development 70

Convert

NOVEMBER 23, 2020

Modern cybercriminals use techniques ranging from ransomware – software that locks you out of your system until a ‘ransom’ is paid – to formjacking – where hackers add a script to your form page which is able to lift customers’ details as they type them in. There are actually a number of reasons for this.

eCommerce 105

eCommerce Business Phishing Lock-In 105

Martech Advisor

FEBRUARY 20, 2020

This tech is an obvious win for companies that introduce it correctly — AI-enabled chatbots can greatly improve the customer experience, help anticipate the customer’s needs and better inform human counterparts of the best way to help customers. Learn More: AI: The Magic Ingredient for Customer Experience in 2020.

Ad Building 105

Ad Building Lock-In Amazon Press 105

chiefmartech

JANUARY 25, 2022

For instance, a shallow data integration might just blindly send a limited amount of information one-way. Today, HubSpot announced a milestone of more than 1,000 integrated apps featured in the app marketplace for its CRM platform. The call to better integrate martech is being heard. So I’m delighted to see this momentum build.

Work Management 118

Work Management Long Tail Marketing Marketing Management API 118

DealSignal

AUGUST 7, 2023

For example, Apollo’s inadequate security procedures led to one of the world’s largest data breaches, when their database was hacked and billions of records of personal and customer information was leaked. In a Nutshell: DealSignal vs Apollo.io Source: WIRED.com ) In stark contrast, DealSignal is SOC2 certified and GDPR compliant.

Ideal Customer Profiles 52

Ideal Customer Profiles Generation B2B Lead Ranking 52