Remove list-broker

Biznology

article thumbnail

The Power of Strong Networks

Biznology

How can we possibly add yet another thing to our to-do lists? She argues that most of us have a natural style of networking: we favor tight social circles, or brokering across varied groups, or having an expansive list of contacts. social anxiety (more people!), What are they doing differently?

article thumbnail

B2B data decay and list rental – buyer beware!

Biznology

Overview: There are four primary elements of a B2B targeted marketing campaign: Targeting, segmentation and list selection. Of the four, no experienced B2B marketer disagrees that the targeting, segmentation and list element is the most important. Simplistically, there are two sources of lists – internal and external.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Time to abandon spray-and-pray lead generation

Biznology

I offered to check it out myself, and over the next few days spoke to 20 people on the list at random. B2B publishing houses have long relied upon their subscriber lists for the generation. People filled out qualification cards to get the publication for free, and then publishers monetized the business by selling access to the list.

article thumbnail

4 Elements that drive B2B direct marketing results

Biznology

Usually their questions center on how to obtain a list of specific individuals who they feel might buy their product or service. Beyond that, they are not sure what to do with the list, other than just send an email or call them (rarely do they mention mail). Targeting and List Selection – 50-70% of success. 1-10, 11-25, etc.)

article thumbnail

New developments in B2B marketing list acquisition

Biznology

To reach cold prospects among business audiences, sales and marketing teams often begin by developing a list of prospective targets. Marketers can find just about every target company, title and job function they need from traditional list suppliers. Let’s look at what’s new in B2B lists these days. A new direction in B2B lists.

article thumbnail

Domain name registration strategy

Biznology

WHOIS data is the specific contact and domain name server (DNS) information associated with each domain name that is registered in a top-level-domain ( TLD ) registry database. This information is provided free of charge to the public. This means your personal information is available to anyone who wants to see it 24-hours-a-day.

Domain 80
article thumbnail

To get the best prospecting data, use a broker

Biznology

It deserves attention—and support of an independent partner, namely a data broker. In the data world, brokers represent the interests of the marketer and develop a deep knowledge of the lists and data available from many sources. Find a data broker with experience in your target audience category. Ask around.