Zoominfo

OCTOBER 5, 2021

As we regularly remind readers on the ZoomInfo blog—the inception of the Internet brought about the sharing of information at a never before seen rate. While this is partially a result of Google’s ownership of YouTube, it’s also due to the sheer amount of video content being published these days. Billy Gene is Marketing Inc.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Zoominfo

OCTOBER 20, 2021

With the abundance of information available online, you can learn new skills and broaden your knowledge with a simple Google search. Now that YouTube is as ubiquitous as Google—business professionals have an additional resource for development and success. If you’re like most of us, the answer is a lot. Watch here 3. Check it out.

Youtube 100

Youtube Advertising Channels Work Management Marketing Management 100

Sprout Social

APRIL 26, 2023

LinkedIn has become a different kind of social space. According to LinkedIn, platform members viewed 22% more Feed updates in 2022, year over year. But ramping up your content and LinkedIn marketing strategy on the platform will inevitably lead to questions in the effort to get it right. This content explosion isn’t imagined.

Linkedin 107

Linkedin Ad Frequency Social Media Marketing Analytics Tools 107

Sprout Social

OCTOBER 19, 2020

You’ve used hashtags on platforms like Twitter , Instagram , LinkedIn and even occasionally Facebook. But have you considered using hashtags on YouTube? YouTube SEO is a beast all on its own. What are YouTube hashtags? Why use YouTube hashtags? Hashtags help YouTube understand what your video is about.

Youtube 133

Youtube Video Marketing Keywords SEO 133

Biznology

OCTOBER 13, 2017

With all of the ways to enhance your business and your professional reputations with social media, LinkedIn remains the ultimate method for achieving those goals. You can build up your LinkedIn network into the thousands and reach many of them regularly by following our tips for boosting your LinkedIn engagement.

Linkedin 159

Linkedin Tips Click Rate Privacy 159

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

Webbiquity

SEPTEMBER 28, 2021

Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. For example, “You may not use Twitter’s services in a manner intended to artificially amplify or suppress information or engage in behavior that manipulates or disrupts people’s experience on Twitter.”. YouTube Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

Oktopost

APRIL 30, 2020

LinkedIn, the world’s largest professional network, had no choice but to push out a feature previously in beta – LinkedIn Events. For many businesses, LinkedIn is the busiest hub of activity involving people they most want to reach. How can LinkedIn Events help you connect with them? What are LinkedIn Events?

Linkedin 128

Linkedin Mobile Marketing Work Management Lock-In 128

Top Rank Marketing

AUGUST 18, 2023

Ellis — This Week in Marketing: Making the Case — LinkedIn (client) TopRank Marketing — 56 Influencer Marketing Agencies to Work With in 2023 — Business of Apps Lee Odden — What’s your secret to staying informed on influencer marketing? percent during November to 13 percent, according to recently-released data.

B2B Marketing 90

B2B Marketing Linkedin B2B Social Marketing 90

KoMarketing Associates

JULY 11, 2019

LinkedIn relaunched their Company Pages as LinkedIn Pages last November. The relaunch included a number of new features and upgraded features that let B2B marketers manage a company page on LinkedIn more effectively than before. Make Sure Your LinkedIn Company Page is COMPLETELY Filled Out. Add a tagline.

Linkedin 126

Linkedin Work Management Marketing Management Paid Search Agency 126

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 104

Paid Content Linkedin Paid Search Agency Advertising Agencies 104

Valasys

MARCH 4, 2020

According to a report from Forbes , LinkedIn is planning to use stories just like Snapchat – ‘LinkedIn Stories’ & is internally testing the functionality. The scope of LinkedIn in recent years has extended beyond just being a platform for social networking & for flaunting your online resume.

Linkedin 64

Linkedin Planning Thought Leadership Youtube 64

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. I love LinkedIn. Now, there’s so much spam on LinkedIn that it’s harder to build these casual connections. But as a B2B marketer, I’m going to put my time and my money on LinkedIn.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

Top Rank Marketing

SEPTEMBER 22, 2023

percent of B2B content marketers used LinkedIn to amplify their organization’s content during 2023 — up 4.7 B2B Content Promotion in 2023: Channel and Format Trends [Report] 97.7 percent from 2022, with 67.4 percent using Twitter/X having — an 18.6

B2B Marketing 121

B2B Marketing B2B Planning Brand Identity 121

Golden Spiral

SEPTEMBER 10, 2021

Your B2B HealthTech solution can find great success in cultivating potential buyers on LinkedIn. LinkedIn is one of the best ways to make that happen. Forty percent of professionals access LinkedIn daily which adds up to over one billion interactions per month. Want to inform them even more? Always Use a Visual.

Linkedin 62

Linkedin Marketing AI Lock-In Burn Rate 62

Animalz blog

FEBRUARY 25, 2024

Think email newsletters, LinkedIn posts, or data reports. Many folks now get information from other content formats – videos, social posts, or emails. The popularity of platforms such as LinkedIn, TikTok, and Substack has turned some audiences away from blogs. We’ve seen a shift since early 2023. ROI required.

Ideal Customer Profiles 82

Ideal Customer Profiles Distribution Advertising Channels ROI 82

Oktopost

OCTOBER 26, 2022

Listen to the podcast: Or catch us on Apple Podcasts , Spotify , or YouTube. It’s no surprise that Melinda relies on LinkedIn to reach her target audience, understand their career path, and generate pipeline. Affordability : Facebook is more affordable than LinkedIn and gives you the ability to have very granular targeting.

Facebook 155

Facebook Sales Qualified Leads Lead Ranking Generation 155

Marketing Insider Group

AUGUST 11, 2023

From brand visibility to sales, platforms like Facebook and LinkedIn offer varied advantages that can contribute to success. Evaluate Platform Features Explore the features of each social network to make informed decisions. For example, Instagram is visual-heavy, while LinkedIn focuses on professional connections.

Social Networks 179

Social Networks Business Work Management Social Media 179

Marketing Insider Group

MAY 16, 2023

Oh, and remember – publish as much as you can on platforms that aren’t gated, like YouTube. Sharing relevant content on LinkedIn is great until AI machines can’t read it because they aren’t “logged-in”. Be Everywhere Always Haha! We’re not joking. How is this even possible, you ask? Get Cracking on Content Creation!

SEO 243

SEO Lead Ranking Content PR 243

Marketing Insider Group

JULY 14, 2021

Every minute, about five hours of content makes its way to YouTube. Who owns the digital rights to a piece of content, such as a YouTube video? Consequently, the content creators can control use—and abuse—of their proprietary information. Someone else may push out LinkedIn pieces that generate tons of commentary.

Work Management 358

Work Management Tips Copyright Marketing Management 358

Go Beyond SEO

MAY 31, 2018

What can you accomplish by using LinkedIn to market your business? LinkedIn is the only social media networking site of its kind which targets business professionals. Additionally, 4 out of 5 of LinkedIn members are decision-makers in their company and according to a LinkedIn study, it is the number one platform for lead generation.

Paid Content 60

Paid Content Linkedin Paid Search Agency Advertising Agencies 60

Webbiquity

JUNE 21, 2022

For example, a customer might: Discover a product while browsing videos on YouTube. Use their work desktop PC to search for more information about a product on Google. Become a Brand Influencer on TikTok, Instagram, or YouTube. You can also connect with him on YouTube or Linkedin.

Privacy Policies 340

Privacy Policies Brand Identity Branding Multi-Channel 340

Marketing Insider Group

MARCH 28, 2019

In fact, they reported 10% and 8% increases in their use of YouTube and Vimeo respectively in 2018 compared to 2017. Videos are primarily shared via social networks including LinkedIn and Facebook, which B2B marketers ranked as their top-used social media sites. So while an informative, entertaining […].

Social Marketing 267

Social Marketing B2B Marketing Video Marketing B2B 267

Oktopost

JANUARY 8, 2022

LinkedIn company page cover photo size: 1128 x 191px. LinkedIn company page profile photo size: 300 x 300px. LinkedIn image post size: 1200 x 627px. YouTube channel cover photo size: 2048 x 1152px. YouTube profile photo: 800 x 800px. YouTube video thumbnail and video: 1280 x 720px.

Social Media 144

Social Media Media Ideal Customer Profiles Guidelines 144

illumin

APRIL 23, 2024

YouTube – Non-funigble Planet YouTube says “There’s nothing more valuable in the world than the world itself” and works to prove it in this ad for Earth Day 2022. This piece focuses on education, sharing YouTube channels that feature credible, informative, and entertaining videos about our planet and the environment.

Paid Search Agency 52

Paid Search Agency Ads Best Practices Youtube 52

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

SocialPilot

JANUARY 15, 2024

Viewers claim they retain 95% of the information given in the form of videos. More than one billion hours of videos are viewed on YouTube daily. Among all the social media channels, YouTube is preferred by 88% of marketers for uploading videos. Social Media Video Statistics for YouTube 35.

Statistics 84

Statistics Video Marketing Work Management Paid Search Agency 84

Hubspot

MARCH 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube. However, LinkedIn's popularity among marketers means its a crowded space. LinkedIn ad examples.

Linkedin 77

Linkedin Paid Search Agency Examples Ads 77

Crimson Marketing

JANUARY 21, 2014

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. Two new members join LinkedIn every second.

Cable 100

Cable Social Networks Privacy Validation 100

Sprout Social

MARCH 16, 2022

While everyone knows metrics like views and impressions can inform performance, they might not tell the full story. Stand-out YouTube video metrics. YouTube has more than 2 billion active users and their newest video type— YouTube Shorts —generates more than 15 billion daily views. Essential LinkedIn video metrics .

Video Marketing 124

Video Marketing Youtube Click Rate Allocation 124

illumin

APRIL 11, 2024

With the creation of Instagram Reels, Facebook Reels, YouTube Shorts, and other social platforms’ accommodation for short-form video, many platforms noticed the success that brands and content creators alike were finding on TikTok. You can view the full case study here for more information. This sentiment isn’t limited just to TikTok.

Barriers 127

Barriers Brand Identity Branding Content 127

Top Rank Marketing

OCTOBER 6, 2023

MarketingCharts LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces LinkedIn has rolled out expanded visibility for its recently-added call-to-action profile buttons, which will appear in more areas on the platform including in feed posts and within search results, LinkedIn recently announced.

B2B Marketing 89

B2B Marketing Social Marketing Planning B2B 89

Buffer

JANUARY 23, 2023

Connecting with customers authentically via YouTube Janet Hoang grew her small business from an Etsy store to a lifestyle brand, known as Janet Gwen , that now pulls in seven figure sales. Recently, the brand has seen a good amount of traction from their YouTube channel, specifically their YouTube Shorts.

Small Business Marketing 123

Small Business Marketing Social Media Media Marketing & Strategy 123

Heinz Marketing

AUGUST 20, 2019

Lately I have developed and launched quite a few LinkedIn Sponsored Content campaigns, so I thought “Why not write a blog post about it?” I’m not going to walk through step by step on how to set up a campaign because I think most people know how to do that and if not, here’s a YouTube video on how to get started.

Linkedin 68

Linkedin Efficiency Campaigns Effectiveness 68

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66