KoMarketing Associates

DECEMBER 12, 2019

LinkedIn currently has about 660 million users on their site, according to their about page. It remains the most popular “professional networking” site that students, employers, and professionals use to share information, build work relationships, and find jobs. Updated Information. Fill out All Available Page Fields.

Linkedin 157

Linkedin Paid Search Agency Companies Practices 157

Only B2B

JUNE 6, 2023

In today’s digital era, social media platforms play a crucial role in driving business growth, and LinkedIn has emerged as a powerhouse for B2B marketing. With its vast network of professionals, LinkedIn offers unparalleled opportunities for businesses to connect with decision-makers, establish thought leadership, and generate leads.

Linkedin 62

Linkedin B2B Marketing Marketing Strategy Marketing & Strategy 62

Webbiquity

APRIL 4, 2023

In short, the reasons people use social media: 1) learn and find information, 2) connect with others and/or tap into recommendations, 3) explore, escape, or 4) brag about accomplishments, possessions, and show off their life. This is why some people find it jarring when they see personal or family-focused posts on their LinkedIn feed.

Social Media 260

Social Media Media Youtube Advertising Mediums 260

Top Rank Marketing

NOVEMBER 10, 2023

But even if they don't understand, LinkedIn has the people who do. With over 70 million decision-makers, LinkedIn is the place to B2B.” — Keith Browning @TweetOfKeith Click To Tweet What Are B2B Content Marketers’ Biggest Challenges? Social Media Today “Not everyone gets it – not our parents or friends or loved ones.

Advertising Benchmark 106

Advertising Benchmark Marketing Report B2B Marketing Linkedin 106

Webbiquity

APRIL 18, 2023

Your site should be fast and responsive, with all the needed information. A video fills the static information on a website to provide a more engaging experience for the customer; they are also an excellent method for helping visitors make their decision. To achieve that result, it is best to hire a website designer.

eCommerce 294

eCommerce Social Media Tactics B2B Marketing 294

Trade Press Services

DECEMBER 4, 2023

LinkedIn is a vital platform for brands, business professionals and entrepreneurs to connect, network and showcase their expertise. With more than 930 members and a targeted audience of business professionals, it’s no surprise that 96 percent of B2B marketers use LinkedIn for organic social marketing.

Linkedin 52

Linkedin Ideal Customer Profiles Features Profiling 52

SocialPilot

JANUARY 11, 2024

Since its launch in 2002, LinkedIn has evolved from just a job-searching, resume-flaunting platform into a brand-building machine. Now with the latest LinkedIn features like a native video feed, robust targeting tools, and stories, small businesses and agencies have good resources for engagement with the audience on LinkedIn.

Linkedin 52

Linkedin Best Practices Click Rate Case Studies 52

The Point

SEPTEMBER 11, 2017

For many B2B Marketers, advertising on LinkedIn is becoming a demand generation staple. At our agency , we’re seeing great results across a broad swath of clients from LinkedIn Sponsored Updates in particular, at a cost per lead similar to, or sometimes better than, traditional search marketing.

Paid Search Agency 187

Paid Search Agency Linkedin Demand Generation Agencies Ads 187

The Point

OCTOBER 7, 2014

Foremost amongst the competition are the big three social networks: Twitter, LinkedIn, and Facebook, all of which, to varying degrees, rely on advertising to monetize their huge user bases. Here are 17 tips, techniques, insights and strategies for making the most of your paid social advertising dollars: LinkedIn.

Paid Content 100

Paid Content PPC Twitter Linkedin 100

Oktopost

JULY 15, 2020

For the longest time, LinkedIn had a reputation as a site for networking and job searching. When Microsoft bought the site in 2016, many joked that this was the first time someone had actually accepted a LinkedIn request. For B2B marketers, the importance of LinkedIn cannot be overstated. 8 Tips for LinkedIn Lead Generation.

Lead Generation 148

Lead Generation Top of Funnel Linkedin Lead Scoring 148

Oktopost

JUNE 21, 2022

The answer is LinkedIn, the B2B social media platform of choice. Not only is LinkedIn a great place for B2B marketers to employ influencer marketing, but it’s also a place for them to learn from some of the best B2B influencers. The Top 10 LinkedIn Influencers to Follow. Quick Links. What is B2B influencer marketing?

Linkedin 88

Linkedin B2B Thought Leadership Thought Leadership Work Management 88

Hubspot

DECEMBER 26, 2023

With all the changes to X (formerly Twitter) over the last few years, you’re not alone if you’ve been looking for Twitter optimization tips so you can use it more effectively for social selling. Here’s the truth — despite a lot of fears about Twitter’s future, with more than 95 million users in the U.S.

Twitter 61

Twitter Optimization Tips Display 61

Top Rank Marketing

AUGUST 18, 2023

Ellis — This Week in Marketing: Making the Case — LinkedIn (client) TopRank Marketing — 56 Influencer Marketing Agencies to Work With in 2023 — Business of Apps Lee Odden — What’s your secret to staying informed on influencer marketing? percent during November to 13 percent, according to recently-released data.

B2B Marketing 91

B2B Marketing Linkedin B2B Social Marketing 91

markempa

MAY 30, 2017

Starting in the fall of 2014, Salesforce started to analyze more than 15 million data points, spanning a four-year period, from two of the largest B2B databases: Data.com and LinkedIn. I wanted to talk with Mat and bring this vital information to B2B marketers. That’s why I interviewed Mathew Sweezey ( @msweezey ). Ten out of how many?

Linkedin 297

Linkedin Research Studies B2B 297

Convince & Convert

NOVEMBER 20, 2015

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model. Now, POOF, it’s gone. I’m sure this is true.

Twitter 167

Twitter API Blogger Social Media 167

Zoominfo

JANUARY 11, 2018

Now boasting 740 million users worldwide, LinkedIn has become the go-to platform for recruiters. This makes sense, since LinkedIn publicly displays virtually every piece of information a recruiter would need to make an informed hiring decision. This poses a clear problem for LinkedIn recruiters.

Linkedin 130

Linkedin High Quality Lead Zoominfo Outreach 130

Strategic-IC

JANUARY 13, 2021

So let’s look at 29 reasons why Social Selling (particularly via LinkedIn) should form part of your ABM strategy. Social platforms, particularly B2B social networks such as LinkedIn, are ideal for professionals of all niches to build personable, engaging interactions and trust with others. That, in a nutshell, is Social Selling.

Account Based Marketing 101

Account Based Marketing Linkedin ABM Webinar Metrics 101

Webbiquity

SEPTEMBER 28, 2021

It doesn’t only happen on Twitter or Facebook. Many people are being banned over on LinkedIn or even on alternative social networks like the Minds network. Yes, it’s happened to me on Twitter, Facebook, and Minds over the past few years. Twitter has its own rules for some and not for others. Twitter Rules.

Social Networks 350

Social Networks Lock-In Guidelines Network Marketing 350

KoMarketing Associates

MAY 23, 2017

The wonderful world of Twitter has unlocked business opportunities for almost every type of user – from emerging artists, celebrities, big brands, news sources, and (most importantly for you) B2B marketers. Here you’ll learn 15 essential ways that you can be using Twitter to drive marketing results for your B2B business.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

Anyword

NOVEMBER 8, 2021

As an advertising platform, Twitter has a lot of advantages, but there’s one particular drawback: Twitter ad copy specs are quite limited. Twitter is actually the original when it comes to limited character counts; they were famous for their “ 140 characters at a time ” approach. A Short Twitter Ads Guide?

Twitter 98

Twitter Ads Effectiveness Copywriting 98

Webbiquity

MAY 25, 2021

I think and talk and work a lot on the “big four” of the social networking world: Facebook, LinkedIn, Twitter, and YouTube. Same thing for Instagram with photos and now, of course, all content formats: TikTok, Facebook, Twitter, they all follow that same playbook. I love LinkedIn. You have to be on Twitter.

B2B Marketing 336

B2B Marketing Practices B2B SMS 336

Sprout Social

APRIL 6, 2020

With its focus on professional organizations and institutions, LinkedIn has become an excellent resource to meet the needs of both prospective and current students as well as alumni on one platform. Known for establishing business connections, LinkedIn expanded into the education space by creating University Pages in 2013.

Education 102

Education Linkedin Practices Best Practices 102

Valasys

OCTOBER 11, 2022

LinkedIn is the only platform that comes to mind when one ponders over the aforementioned things. While curating content on LinkedIn one needs to make sure that the content is precise and explicit. Being a formal platform, content on LinkedIn is not as fancy as other social media platforms such as Instagram or Facebook.

Linkedin 52

Linkedin Lead Scoring Lead Ranking CAN-SPAM 52

Digital B2B Marketing

FEBRUARY 23, 2012

Here are ways you can find out who is sharing your content, and in some cases how much traffic each share is driving, on Twitter and LinkedIn. Who is Sharing Your Content on Twitter Because almost all tweets are public, Twitter is the easiest platform to discover who is sharing your content.

Twitter 100

Twitter Linkedin Stats Marketing Analytics Tools 100

Hubspot

OCTOBER 17, 2019

I'm willing to bet you've already heard about the importance of Instagram, Facebook, and Twitter -- and if you use all three as part of your lead generation strategy, you might think you're all set. In fact, studies have shown that 80% of B2B leads come from LinkedIn , and 94% of B2B marketers use LinkedIn to distribute content.

Linkedin 98

Linkedin Generation Marketing Budget Leads 98

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

ClearVoice

AUGUST 24, 2021

At more than 774 million members, LinkedIn is the world’s largest digital professional network. Optimizing your LinkedIn profile can help you get more meaningful jobs. There are four people hired on LinkedIn every minute , with around 87% of recruiters regularly using LinkedIn , according to Kinsta. Create a profile.

Work Management 108

Work Management Linkedin Ideal Customer Profiles Marketing Management 108

Hubspot

MAY 8, 2020

Following the success and buzz around Instagram Stories, Facebook Stories, Snapchat, and now LinkedIn Stories , Twitter is experimenting with its own ephemeral content feature. In March, Twitter announced it had begun testing a new feature called "fleets," short for "fleeting tweets" in Brazil. Publishing Limited-Time Offers.

Twitter 101

Twitter Features Urgency Marketing Custom Publishing 101

KoMarketing Associates

APRIL 26, 2016

Twitter has transformed the way that B2B marketers communicate with their target audiences by providing another place to engage, address questions, and emphasize what they stand for. In fact, Twitter is now the top social platform for B2B brand mentions , with 73% of them happening on the site.

Twitter 120

Twitter B2B Marketing B2B Planning 120

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Let’s take a look at some key points to consider: Proper Information.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

Convince & Convert

FEBRUARY 18, 2016

While many companies are turning to Facebook, Twitter, Instagram, and Snapchat, don’t discount what’s possible on LinkedIn. KFC’s founder Colonel Harland Sanders may have been born in 1890, but that hasn’t stopped him from embracing modern technology to create a robust LinkedIn profile. How did the end result turn out?

Linkedin 164

Linkedin Ideal Customer Profiles Microsite Profiling 164

6sense

FEBRUARY 10, 2022

Your customers don’t know what they don’t know — and more often than not, this includes information about your solution. Of all the digital advertising networks for B2B revenue teams, LinkedIn is one of the most relevant and effective. People’s brains aren’t tuned to this frequency when they’re bebopping on Twitter or Facebook.

Account Based Marketing 62

Account Based Marketing ABM Linkedin Advertisements 62

Hubspot

JUNE 23, 2020

Almost every morning, I log onto LinkedIn. Traditionally, LinkedIn is a place for B2B marketing. Plus, four out of five LinkedIn users hold decision-making positions within their company. Recently, however, LinkedIn has become the home of B2C marketing as well. Can B2C Marketers Engage LinkedIn Audiences?

Linkedin 96

Linkedin Paid Search Agency Webinar Metrics Lead Ranking 96

Convince & Convert

JANUARY 23, 2015

Tweetable Moments Treat your LinkedIn page like a website. Viveka von Rosen is known internationally as the LinkedIn Expert. She has written the book on it and consults with businesses to optimize lead generation from LinkedIn. Optimize Your LinkedIn Page. Have a structure in place for updating your LinkedIn company page.

Social Media 153

Social Media Linkedin Media Skype 153

EveryoneSocial

APRIL 26, 2021

In 2020, LinkedIn made an official announcement that they would be sunsetting their employee advocacy product called Elevate. While some of the Elevate features certainly help improve the use of LinkedIn company pages, it does not create a true employee advocacy solution. LinkedIn Company Pages. Great news, right?

Linkedin 72

Linkedin Paid Search Agency Enterprise Management Work Management 72

Sharpspring

APRIL 29, 2020

What separates LinkedIn most from other networks is that it’s intended to be professional. What is the best type of content to post on LinkedIn? LinkedIn is more of a thought leadership platform. Most of the content on your LinkedIn page should be news about your organization or your industry. Using Hashtags on LinkedIn.

Linkedin 86

Linkedin Distribution Practices Webcast 86

Sword and the Script | B2B

APRIL 19, 2022

A survey of 2,500 journalists finds Twitter is still their favorite social media network – here are time tested PR tips for B2B to earn some traction on the platform. There are things brands can do if PR is important to them: turn your Twitter handle over to a capable PR person and let them get to work.

PR 69

PR Twitter Brand Identity Branding 69