Biznology

SEPTEMBER 13, 2017

In the past few months, LinkedIn has added quite a few new features that add more functionality and better usability both on desktop and the mobile application. Preset replies: If you use messaging in LinkedIn often then you probably have already seen the preset replies setup for you to click on. Now they have removed that barrier.

Features 128

Features Ideal Customer Profiles Custom Publishing Linkedin 128

Biznology

JUNE 30, 2015

SOCi is really a very interesting and powerful tool that things differently and thinks better about what social needs to be for businesses in order to show a return on investment while minimizing the overhead of a huge social media team. The post Tools I use to amplify social campaigns appeared first on Biznology. Makes sense, right?

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

FEBRUARY 22, 2018

According to the Buffer app , the optimal numbers of posts to Twitter is five tweets a day, Facebook is five to 10 times a week, and Google+ and LinkedIn is one time a day. Instead, make it a point to find and share information that your customers want and need to see. This strategy will fail; it provides no value to followers.

Planning 209

Planning Tips Budget Programs Outreach 209

Biznology

APRIL 29, 2015

Fortunately, there are some great tools out there that help us better manage our time and make it more fun to run a business. Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. Like this post?

Work Management 80

Work Management Marketing Management Tools Ideal Customer Profiles 80

Biznology

JULY 10, 2015

All too often social media marketing departments rely on interactions and likes rather than utilizing tools that measure more than just engagement (such as statistics, demographic metrics, and conversion goals along with other online and offline media mentions). Channel Specific Monitoring and Traffic Tools.

Traffic 80

Traffic Budget Programs Enterprise Management Tools 80

Biznology

FEBRUARY 24, 2014

Here are 11 tips and tools to jump-start your SEO. But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. These tips and tools are some of what you learn in the Biznology JumpStart Workshop on Search Marketing. So what are you waiting for?

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

DECEMBER 5, 2014

Best of all, a number of new tools and tactics are now available to do the marketing job efficiently. At DMA14 in San Diego last month, I heard a fascinating talk by Mark Rentschler, marketing director at Makino, a large manufacturer of machine tools. Another approach, albeit less productive, is LinkedIn research.

B to B 80

B to B Banner Ads Banners Paid Search Agency 80

Biznology

SEPTEMBER 2, 2020

Her words came home to roost for me this past week when I posted on LinkedIn about a course I had taken called, “How to become an Anti-Racist Leader.” Yes, I risk coming across as racist to some people, but my decision is informed and intentional. Maya Angelou once said, “I did then what I knew how to do. Notice anything wrong?

Work Management 173

Work Management Intent Course Outreach 173

Biznology

AUGUST 18, 2015

Over the last few weeks, I have been sharing my tools and processes with you. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here: Your social media marketing automation solution ). Keep your feed clean of out-dated information that can confuse people.

Marketing Automation Services 80

Marketing Automation Services Twitter Tools Work Management 80

Biznology

DECEMBER 15, 2021

This means developing strategies around the customer experience, at all touch points, informed by deeper insights and attention to customer needs — combined with a superb product or service, with continuous improvements to stay ahead of the competition. Try building your strategy around Forrester’s 7 dimensions to building B2B trust.

Trends 197

Trends B2B Marketing Account Based Marketing Marketing Budget 197

Biznology

AUGUST 8, 2019

Buyers now have anonymous access to product information. Second, inbound marketing, meaning content posted by sellers on LinkedIn and blogs. The two sides need to agree on what is a lead, how to define qualification, and identify the tools needed to operate—from marketing automation, to CRM, to ERP. First, technology.

Demand Generation Agencies 106

Demand Generation Agencies Enterprise Management Marketing Automation Services B2B Marketing 106

Biznology

JUNE 16, 2021

It is exceedingly rare that a Chief Information Officer, Chief Technology Officer or Chief Risk Officer takes an active interest in the management of social media at their organization. Joe has access to the company’s Facebook, Twitter, Instagram and LinkedIn account. Some have dedicated tools to manage accounts.

Social Media 104

Social Media Media Advertising Agencies Work Management 104

Biznology

DECEMBER 7, 2021

This digital age and its tools are essential to creating a more sustainable, equitable, and healthy economic landscape. Information systems managers can bring tools into the business in the context of the company’s goals. As such, business leaders can and should increase career opportunities by leveraging the digital revolution.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

FEBRUARY 15, 2019

It should inform you what is out there, what is working, and what needs to be retired and taken down. Go through the same exercise on each of the social platforms (Twitter, LinkedIn, Facebook, YouTube, etc). If the scale becomes completely unwieldy there are agencies and tools that can help you with this. This Is Just Step One.

Social Media 132

Social Media Enterprise Management Work Management Tips 132

Biznology

NOVEMBER 22, 2019

More than half of the population has an account on some of the popular social media platforms, including Facebook, Twitter, Instagram, and LinkedIn. Only Use Trusted Quiz Maker Tools. As it happens, the demand for these tools motivated software companies to develop and launch them on social media.

Privacy 156

Privacy Social Media Media Lock-In 156

Biznology

OCTOBER 10, 2016

And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. Click here to read part 1 which has over 3600 views and you can click here to read part 2.

Social Media 80

Social Media B2B Thought Leadership Media Peer-to-peer 80

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. LinkedIn: LinkedIn is used to connect business professionals. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

NOVEMBER 13, 2020

There is a range of reading and listening offering thoughtful points of view, as well as a variety of tools and tips to consider as we continue to confront these significantly challenging times. What does it look like to thrive under these conditions? This week we explore these questions.

Consulting 173

Consulting Case Studies Class Spending 173

Biznology

OCTOBER 29, 2014

Here are some ideas: Digital contact tools, like text chat and video chat, to supplement the inside salesperson’s traditional phone and email interactions. Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. Social selling tools.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

MARCH 27, 2013

My biggest “professional” platform has been Google+ which I consider to be a very powerful digital marketing tool, and a great resource to boot. However, LinkedIn has been one of the biggest helpers not only to me – but to Page One Power as well. I started my LinkedIn profile after I graduated to potentially help me find a job.

Ideal Customer Profiles 80

Ideal Customer Profiles Link Building Linkedin Profiling 80

Biznology

MAY 5, 2016

We help clients scale and grow their businesses by customizing marketing automation platforms, social media marketing tools, and content marketing systems specifically for ad sales marketing. In some cases, we also manage these tools on behalf of clients as a managed service. Relationship information, like the corporate hierarchy.

Database Marketing 80

Database Marketing Paid Search Agency Advertising Agencies B2B Marketing 80

Biznology

FEBRUARY 29, 2012

First, get busy on LinkedIn. Your LinkedIn to-do list looks like this: Fill out your profile 100%. LinkedIn will prompt you on how to make sure every element is captured. Post regular status updates in the micro-blog area LinkedIn provides. Editorially, the tone should be informative, not sales-y.

B to B 80

B to B Social Media Media Thought Leadership 80

Biznology

NOVEMBER 20, 2014

They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. In addition to an over reliance on biased but readily available information, many marketers suffer from an “internal out” view of the world. Marketers can be overly swayed by hype and the latest “shiny new object.”

Lock-In 80

Lock-In Paid Search Agency Facebook Viral Marketing 80

Biznology

APRIL 19, 2013

It doesn’t change the fact that social media can be – and is – a great business tool, both for B2B and B2C organizations. ” It’s, “Check out this information that’s valuable to you.” Instagram, LinkedIn, Pinterest, Facebook … all have their audiences, some more homogenous than others.

Social Media 80

Social Media Social Marketing Content Marketing Media 80

Biznology

SEPTEMBER 21, 2016

The day we rolled into New Orleans, I realized that social media was not only a promotional vehicle, but a powerful storytelling tool in itself. One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads.

Social Media 80

Social Media Media Marketing & Strategy Storytelling 80

Biznology

MAY 29, 2013

So make sure your site is filled with useful, non-salesy information about your category and the problems your customers are looking to solve. So don’t squander the opportunity to turn your website into a lead generation tool. Treat that data as an inquiry, and run it through your normal qualification and nurturing process.

Marketing Websites 80

Marketing Websites netFactor Peer-to-peer B2B Thought Leadership 80

Biznology

DECEMBER 10, 2013

Add Social Media Information to Print Media. So, you just need to try your best to be everywhere, at least a little bit — or at least where your customers, your fans, your colleagues, your neighborhood, your prospects, and your industry are, be it on LinkedIn or Facebook or Google+ or even Twitter. So, you can go even further.

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

AUGUST 26, 2013

Your most important tool in B2B is, arguably, the marketing database. First, let’s look at the special characteristics of B2B databases, which differ from consumer information in several important ways: In consumer purchasing, the decision-maker and the buyer are usually the same person—a one-man (or, more likely, woman) show.

De-duplication 80

De-duplication B2B Marketing SIC Planning 80

Biznology

MAY 22, 2013

Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. Search just ain’t what it used to be. And all without ever using Google.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

JANUARY 12, 2015

To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging can help you communicate special events and information with your customers quickly.

Business Blogging 80

Business Blogging Activities Business Landing Pages 80

Biznology

SEPTEMBER 15, 2015

I spend hundreds of dollars-a-month on tools and gizmos and services that paper over all of my structural weak points. community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy. To historical meetings and meeting places.

Training 80

Training Blogger Amazon Google 80

Biznology

DECEMBER 14, 2010

Look at how you use LinkedIn. In a perfect world, you'd outline your objectives in terms of profits, though with new marketing channels, you may not have enough information yet to know what's available. Find out how your customers want to be contacted and use those tools to communicate. Selling business-to-business?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

JULY 15, 2013

900+ hospitals are actively using social networking tools to communicate with patients (MC). Mobile marketing is defined as interactive wireless media to provide customers with time and location sensitive, personalized information that promotes goods, services and ideas, thereby generating value for all stakeholders.

Case Study 80

Case Study Case Studies Mobile Marketing ROI 80

Biznology

FEBRUARY 5, 2013

Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. The next step is to trap them. Who would’ve known? Related articles.

Marketing Websites 80

Marketing Websites RSS Paid Search Agency Social Media 80

Biznology

MARCH 6, 2015

Marketing automation systems are increasingly baking this option into their tools. When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

NOVEMBER 11, 2013

THE PATH TO BETTER BEGINS WITH THE DESIRE TO CHANGE: In the last chapter, Eric and Alex go through the Six Habits of Highly Successful Firms and the steps to begin the Digital Transformation Process recognizing, “everybody wants better, no one wants change,” and giving you the tools to overcome it. Are you ready to begin?

Course 80

Course Planning Work Management Peer-to-peer 80

Biznology

AUGUST 18, 2017

Use the plethora of free tools to identify customer needs— Google search autofill, BuzzSumo , and Google Trends being obvious ones—and then develop content that answers those issues. If you offer information that helps your customers and prospects succeed in their businesses, you’re on the right track. Focus on customer success.

B2B Marketing 188

B2B Marketing B2B Thought Leadership Budget Programs B2B 188