Sprout Social

SEPTEMBER 30, 2020

A lot of social marketers ask, does our brand really need to be on LinkedIn? By the end of March 2020, LinkedIn reached 690 million users and saw a 26% increase in user sessions quarter-over-quarter. Your LinkedIn social media strategy will be a bit different than your strategies for other platforms. Complete your LinkedIn Page.

Paid Content 103

Paid Content Linkedin Social Media Top of Funnel 103

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. The most basic elements of search results are titles, descriptions, and URLs. Search Result URL Information. Best Practices for URLs. Keep the URL concise. What Are SERP features? Basic SERP Features.

SERP 295

SERP Features Google Top of Funnel 295

Scoop.it

DECEMBER 9, 2021

A LinkedIn profile page is similar to resumes. Meaning information is not only listed down but also carefully chosen for the right target audience. How Important is LinkedIn To Business and Employment. Why Should You Optimize Your LinkedIn Profile. Simplify your URL. It’s called a headshot for a reason.

Ideal Customer Profiles 76

Ideal Customer Profiles Profiling Linkedin Optimization 76

markempa

MARCH 16, 2015

Tweet You need to rethink the way you use LinkedIn. Without some of us even noticing, LinkedIn developed into a useful publishing platform and lead generation tool for marketers and sales people looking to build relationships with prospects. Here are some ways to make the most of LinkedIn for lead generation: 1.

Linkedin 120

Linkedin Sales Qualified Leads Lead Ranking Lead Scoring 120

NuSpark Consulting

OCTOBER 27, 2014

Are you getting the most out of your LinkedIn account? If you aren’t using LinkedIn as part of your social media marketing strategy, you are missing out. LinkedIn is a great networking tool for building your business or your career. LinkedIn is a great networking tool for building your business or your career.

Linkedin 100

Linkedin Ideal Customer Profiles Tactics Social Media 100

Act-On

SEPTEMBER 26, 2023

Search for pages that have the word “links” or “resource” in the URL. Link to relevant resources that have a high domain rating, and then reach out and let them know what you’ve done. Link to relevant resources that have a high domain rating, and then reach out and let them know what you’ve done. Create your angle.

SME 141

SME FAQ Domain Link Building 141

Valasys

MARCH 13, 2020

LinkedIn is the progenitor of 97% of the total leads on several social media platforms. Having said that, one of the most obvious questions on the minds of B2B marketers would be how to increase followers on LinkedIn Business Page. We have put together tips that will help you increase followers on LinkedIn business page: 1.

Linkedin 66

Linkedin Business Ideal Customer Profiles Word of Mouth 66

Convince & Convert

SEPTEMBER 30, 2021

Think about your own LinkedIn connections and Twitter followers. Youtility is relevant in any form: Information, entertainment, and perspective. When you’re relevant to gain someone’s attention, they permit you to earn their trust. Listening should inform what content to create and share.

Peer-to-peer 194

Peer-to-peer Ideal Customer Profiles Lead Ranking Lead Scoring 194

The Marketing Blender

NOVEMBER 25, 2019

How to optimize your LinkedIn profile for B2B success. 10 tips and best practices to optimize your LinkedIn profile for B2B sales. LinkedIn is not just for people looking for a new job and recruiters looking to poach talent. So, making small adjustments to your LinkedIn profile can make a big difference. Our Services.

Ideal Customer Profiles 52

Ideal Customer Profiles Profiling Linkedin Optimization 52

Webbiquity

JUNE 7, 2018

Leverage LinkedIn. LinkedIn is the primary social network for professionals, about 546 million , round the world. LinkedIn’s free company pages are your core presence for connecting with professionals and developing and sharing content for brand awareness. Relevant, high-quality content can help leads start flowing in.

Paid Content 276

Paid Content Lead Ranking Lead Scoring Lead Gen 276

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

CoSchedule

JUNE 29, 2022

When is the best time to post on LinkedIn? LinkedIn differs from other social networking sites as its most prominent use is for professional networking, industry-related conversations, and career-building. Website URL. Executive Summary: Best Times To Post On LinkedIn In 2022. Best Time To Post On LinkedIn On Sundays.

Linkedin 52

Linkedin Analysis Research Best Practices 52

Marketing Insider Group

JANUARY 4, 2021

A content plan that defines what keywords align with topics that are relevant and interesting to your audience. There are technical aspects, including URL formatting, meta descriptions, and alt tags. LinkedIn is probably at the top of the list since it’s B2B-focused. See video below for an SEO checklist).

Growth Marketing 359

Growth Marketing Marketing & Strategy Marketing Strategy Marketing Automation Services 359

The Lead Agency

JUNE 2, 2019

LinkedIn recently announced a 60% increase in engagement rates and the platform has been continuously adding to the functionality of its already powerful marketing and ad offerings. How to Leverage LinkedIn Marketing for your Business Define Your Goals and Audience The same goes for any marketing campaign.

Paid Content 48

Paid Content Linkedin Paid Search Agency B2B Marketing 48

KoMarketing Associates

APRIL 10, 2020

All of these posts were several years old but could still be refreshed to become more relevant to what’s happening right now or adapted to identify updated tactics and solutions. Ensure campaign tracking URL’s are in place and dig deeper into performance reports to analyze the quality of traffic acquired.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

Valasys

JULY 31, 2023

Introduction In the era of information overload, businesses need to deliver timely and relevant content to their audiences to stay ahead in the market. They enable businesses to nurture leads, send automated follow-up messages, and segment their email lists for more relevant communication.

Marketing Automation Services 98

Marketing Automation Services Automation Budget Programs Tools 98

Metadata

JANUARY 22, 2024

Log into LinkedIn or go to Google Trends and you’ll immediately see that everyone—marketers included—are pumped about AI. For example, are you creating a brand awareness ad for Facebook or trying to drive demo requests on LinkedIn ? Is it for a LinkedIn thought leader ad , a landing page, an organic social post, or something else?

Marketing AI 52

Marketing AI Analytics Ideal Customer Profiles Ads 52

Webbiquity

SEPTEMBER 19, 2023

LinkedIn Ads are one of the most effective channels for reaching highly targeted groups of B2B buyers. Here’s a set of basic tasks, best practices, and advanced tips that can help you optimize your results and ROI from advertising on LinkedIn. You can find a complete guide to creating conversions for LinkedIn Ads here.

Linkedin 282

Linkedin Advertisements Advertising Practices 282

Sprout Social

MAY 18, 2022

According to LinkedIn , 78% of social sellers outsell their peers who don’t use social media. LinkedIn’s Social Selling Index (SSI). You can’t talk about social selling without mentioning LinkedIn’s Social Selling Index (SSI). One of the ways to establish thought leadership is by sharing content that’s relevant to your audience.

B2B Thought Leadership 137

B2B Thought Leadership CTR Peer-to-peer Thought Leadership 137

SendX

MARCH 18, 2021

Other times you’ll be providing your information in exchange for a piece of free content, like an eBook. For example, data collection laws such as Europe’s General Data Protection Regulation make it illegal to buy and sell people’s digital information. In the example above, the tone is informal, which is fine.

Email Marketing 228

Email Marketing Planning Landing Pages Advertising Agencies 228

KoMarketing Associates

MARCH 13, 2018

Use Google Search Console to find the URLs that link to 404 pages on your site. Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

The Lead Agency

APRIL 2, 2024

That includes: On-page SEO (keywords, content, user experience (UX)) Off-page SEO (link building, social media engagement, brand mentions) Technical SEO (mobile optimisation, site speed, HTTPS, schema markups, URL structures, sitemaps). AI can mimic expertise, but it doesn’t do so well in demonstrating that it has the experience.

Lead Ranking 118

Lead Ranking Lead Scoring SEO B2B 118

Martech

JULY 19, 2023

Gain deeper, customized insights into your reporting to make informed business decisions, by using the new advanced formula builder for calculated properties (beta). Improve your reporting on return on ad spend by using the new release to track LinkedIn Carousel Ads within HubSpot (beta).

Data Hygiene 92

Data Hygiene Privacy Landing Pages CAN-SPAM 92

Unbounce

AUGUST 4, 2020

As a side note, most ad platforms use the term “Quality Score,” while others use “Ad Relevance” or something similar. For the sake of simplicity, I use Quality Score interchangeably with Ad Relevance and Relevance Score metrics unless otherwise noted. Let’s get into it!

Landing Pages 145

Landing Pages Lead Scoring Lead Ranking Paid Search Agency 145

Heinz Marketing

NOVEMBER 22, 2020

Sales opportunities from your CRM system, And combine it with third-party data, such as: Research activity on keywords relevant to the customer, including those that are researching competitors, pulled from over 3.5 Did they all fill out a form, then download a whitepaper, and then visit a specific website URL before moving to closed?

Marketing Automation Services 134

Marketing Automation Services Work Management Marketing Management Buying Cycle 134

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Are there any that are are no longer relevant?

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

SocialPilot

FEBRUARY 6, 2024

By following a strategic approach, you ensure that you are selecting the most relevant influencers who will connect you with the most relevant audience who are more likely to convert. You can get such information from influencer marketing tools, platforms, and agencies. A strategy is just the opposite of randomness.

Marketing Budget 83

Marketing Budget ROI Marketing & Strategy Marketing Strategy 83

Hinge Marketing

MAY 20, 2015

Highlight Your Visible Experts℠ on LinkedIn As your employees’ expertise gains greater visibility in professional circles, becoming what we call Visible Experts℠ , your professional services firm benefits tremendously. Another critical platform for visibility is LinkedIn. Your challenge is to get found on LinkedIn.

Ideal Customer Profiles 48

Ideal Customer Profiles Profiling Linkedin Optimization 48

ClickZ

JUNE 15, 2023

On the surface, blogs seem like a fine way to write about creative topics relevant to a company, so ecommerce sites often assume that the idea of a blog is great, but just not for them. Keyword research is how you can figure out how people are searching for relevant problems and what kind of content can solve them.

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Televerde

JANUARY 12, 2021

Leads don’t need to call your sales team for every little question because they have millions of informative websites at their fingertips. LinkedIn groups. The idea is to gently insert your brand’s content at each of these touchpoints with relevant pieces of information. Personalization is all about relevancy.

Lead Generation 84

Lead Generation Marketing AI Generation Leads 84

ConvertKit

JUNE 21, 2021

After customizing your landing page, get the unique URL by clicking Share : Get your URL to share your landing page. Start growing your email list by sharing the URL on your social media channels and adding it to your website or blog! Your email list is the fastest way to gather information from your potential customers.

Paid Content 142

Paid Content Product Landing Pages Top of Funnel 142

Heinz Marketing

NOVEMBER 18, 2021

Come from a site with high domain authority (meaning its a site with relevance for a specific subject area or industry). Best dog breed for small children” will give you much more relevant results. An ideal keyphrase has a high search volume, low competition, and it’s relevant to your business. Good links… .

Paid Content 130

Paid Content SEO Blogger Keywords 130

Optinmonster

DECEMBER 21, 2023

Publish Relevant Content to Generate Buzz If the product or feature that you are launching is the hero of your business, publishing supporting content is the hype man it needs. Publishing high-quality, relevant content helps you get leads and grow your audience. But why stop there? You can also create viral articles or epic guides.

Campaigns 88

Campaigns Ad Building Planning Paid Search Agency 88

The Point

FEBRUARY 22, 2010

One of the biggest clients of my 15+ year agency career was won as a direct result of a question to which I responded on LinkedIn , the popular business networking site. LinkedIn now boasts more than 60 million registered users , but far fewer than that number are active members in group discussions and in LinkedIn’s “Answers” section.

Linkedin 100

Linkedin Peer-to-peer Tips Advertising Agencies 100

SocialPilot

JANUARY 26, 2024

” “Generate a LinkedIn post discussing a recent trend in [Industry]. The post should be informal and give followers a glimpse into our brand’s culture.” When a lead generator writes AI prompts, it is important to keep the prompts guided as they directly impact the generated content’s quality and relevance.

Examples 78

Examples ROI Planning Work Management 78

Sprout Social

NOVEMBER 11, 2021

But without the backend infrastructure to organize customer information, the result can be a disjointed, frustrating experience (regardless of how many tools or agents they employ). We recommend looking for integrations that work in one platform, streamline relevant information and have high time-to-value (i.e.,

Digital Asset Management 120

Digital Asset Management Social Media Work Management Marketing Management 120

KoMarketing Associates

MAY 22, 2018

Users are simply more likely to interact with an ad if it has a high relevance to them. While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. Device Targeting. Partially Completed Forms. Forms can be abandoned for many reasons.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151