ViewPoint
MARCH 27, 2014
Co-hosts Paul and Allan tee up the show by discussing several hot news items relevant to the B2B market - Here’s what they noshed on, on Episode #5: According to the latest CMO Survey, 85% of CMOs either have not shown any impact from social media spending or have only a qualitative sense of its effectiveness.
ViewPoint
APRIL 28, 2015
You have, no doubt, read that prospects are impatient with sales reps that ask a lot of discovery questions (especially if the information can be found with a little research). When (notice I said when, not if) you go to LinkedIn for background information, look for recommendations made by your contact’s peers. 3) Execution.
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ViewPoint
OCTOBER 27, 2011
LinkedIn is a great platform to use to develop customer advisory councils. In the future, your website will be a destination providing relevant information that will unlock new marketing opportunities by allowing prospects to self-educate through organic, online sharing and interaction.
ViewPoint
MARCH 2, 2011
And who said you cannot use LinkedIn to generate sales leads? Publishing useful, relevant tools that get customers to ask questions that you can answer (and connect to products). What actionable information does each interaction produce and where does that information go? It’s likely not your imagination.
ViewPoint
APRIL 18, 2012
Sales reps can actually engage in conversations and start to identify when there might be some buying signals or see different ways their prospects are sharing information or participating in conversations. He notes the rise of social selling and the way sales teams are being empowered with social media tools and social media listening.
ViewPoint
JULY 10, 2013
Fourteen responders listed twenty total social media tools: I was surprised that only nine listed LinkedIn (though Jonathan Farrington listed it on the top, middle and bottom of his list of three—I only counted it once). My list: LinkedIn, Blogs, Google. Four listed blogs. Not surprisingly, S. It is your personal blog.
ViewPoint
SEPTEMBER 12, 2011
Jason Kort is one of the forces behind Marketing Automation Times , a blog dedicated to providing the latest news and information on the world of marketing automation. He is an experienced online marketing professional with a history of developing personalized, relevant, and timely communications to help businesses close more sales.
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