Create B2B Buyer Personas that Inform Content Marketing Strategy
Marketing Interactions
JUNE 23, 2017
Anyone who’s ever heard me speak on the subject of personas knows I’m passionate about the usefulness of every bit of information included in a B2B buyer persona. Reveal information needed throughout the buying process. Inform the tone, style, and voice for content. Where did you find the most helpful information?
Let's personalize your content