LeadSloth

AUGUST 26, 2010

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# If you want, you can also use this information for lead scoring. buttons to emails and landing pages.

Marketing Automation Services 100

Marketing Automation Services Social Media Marketing Automation Social Marketing 100

LeadSloth

SEPTEMBER 24, 2009

Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Set Your Goals. Improve Your Data Quality.

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Automation Sales Qualified Leads 100

LeadSloth

JULY 12, 2010

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100

Hubspot Lead Ranking Marketing Automation Services Marketing Management 100

LeadSloth

JANUARY 12, 2010

1) We’re at a point where we have lot of data about marketing performance, but it’s a big challenge to turn it into actionable information (2) we’re actively tweeting, blogging and using LinkedIn, but how can that be effectively managed, and how can it be measured? (3) I could not agree more with these predictions. (1)

Marketing Automation Services 100

Marketing Automation Services Marketing Automation Sales Management Automation 100