KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. But as Google refines and rebuilds its search engine algorithm, relationships become a more important factor in building the links that develop relevance for keyword results. LinkedIn Share Buttons. Integrate Profile Links.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

JANUARY 19, 2022

Mutiny allows marketers to easily personalize websites, from identifying inbound site visitors to serve them the most relevant experience to allowing you to create 1 to 1 personalized pages for target accounts. LinkedIn, Twitter. LinkedIn , Twitter. Justina Logozzo, Senior Marketing Manager, Website at Alation. Intent data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information. Here are some key pieces of information from recent research about featured snippets and where, how, and how often they appear in search results. What Are SERP features? Featured Snippets.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

MARCH 13, 2018

Monitor forums and applicable online communities for discussions relevant to your industry and solutions. Use a solution like Help a Reporter Out to find contribution requests from relevant journalists and bloggers. Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 30, 2018

However, the problem then becomes where to find relevant, updated, and fresh sources of ideas, news, and solutions for beginner or advanced issues. These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. LinkedIn Ads. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

APRIL 10, 2020

All of these posts were several years old but could still be refreshed to become more relevant to what’s happening right now or adapted to identify updated tactics and solutions. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. BuzzStream’s Media BuzzMarker help “pull” social media and general contact information from target web pages and websites. Build Relationships First.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

SEPTEMBER 22, 2021

So it’s critical to take the time to create a strong content marketing strategy that can deliver relevant content to your audience. Why This Stat is Important: Having an allocated budget for content creation is critical to being able to produce relevant and engaging content for your target audience. The 2021 State of Digital Content.

Budget Programs 206

Budget Programs Marketing Budget Creation Statistics Allocation 206

KoMarketing Associates

SEPTEMBER 27, 2018

Of course, leveraging CRM and website data can help with gathering of all of this information. Although LinkedIn doesn’t let you upload customer lists or target website traffic, the platform offers elite options for B2B businesses, and really any business aiming to reach professional audiences. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

MAY 23, 2017

With the mission to give users the power to create and share ideas and information instantly, this social media platform allows B2B marketers to better connect, converse and engage their audiences. Some of our favorites at KoMarketing include BuzzStream , FollowerWonk and LinkedIn Advanced Search. Build Brand Awareness & Loyalty.

Twitter 156

Twitter B2B Marketing B2B Paid Search Agency 156

KoMarketing Associates

OCTOBER 13, 2016

This not only tells you that you’re getting more eyes on your website but that they are highly relevant and qualified eyes. To put it simply, SEO helps increase relevant organic traffic to your website by optimizing your content for items your target audience are searching for (through various on-page and off-site tactics).

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

AUGUST 27, 2019

When sharing a relevant message, they’re more likely to pay attention and consider your brands products and services. Outside of sharing information from influencers, it’s important for B2B companies to also provide help and support to current and new customers that are asking questions or looking for company assistance.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. Some of the more common certifications, both free and with commercial license, relevant for B2B digital marketers in particular: Google Digital Marketing Certifications.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

SEPTEMBER 4, 2018

Not only should B2B marketers contribute comprehensive and accurate business information, but they should look for opportunities to incorporate inbound links to the organization’s website and key content marketing assets where appropriate. Contributed Community Activity. Owned Digital Marketing Assets. What About NoFollow?

Link Building 156

Link Building B2B Marketing Ad Building B2B 156

KoMarketing Associates

FEBRUARY 24, 2015

It is encouraging to note that all but one of those tactics remains relevant more than half a decade later, albeit with a few modifications to specific steps or updated resources. The only recommendation no longer relevant was Google Base, because it is retired and no longer an option. Those tactics in summary: YouTube Integration.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. In addition, your site will tell a more cohesive story if brand and product information is up-to-date. Are there any that are are no longer relevant?

Top of Funnel 121

Top of Funnel Lead Ranking Lead Scoring B2B 121

KoMarketing Associates

SEPTEMBER 4, 2019

These type of negative keyword themes can limit the number of visitors that are purely information seekers and not necessarily further along the B2B buyer journey. These results are due to poor ad relevance, which can lead to a below average quality score and a significant amount of wasted advertising budget. Competitive Brands.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

JANUARY 21, 2014

The strategic opportunity is to build more exposure and additional touch points with relevant interest groups and target audiences, as specific as individually defined Twitter users. By simply clicking a button, users can sign up for an offer, using their Twitter credentials, without filling out any information. StumbleUpon.

Paid Content 120

Paid Content Social Media Paid Search Agency Facebook 120

KoMarketing Associates

OCTOBER 22, 2015

Set up a recurring sharing strategy where you continue to share your content, as long as it is relevant, for months and even years after it’s published. For instance, many LinkedIn users are taking blog posts they’ve written and republishing them on LinkedIn’s content publishing platform.

B2B Marketing 120

B2B Marketing Content Marketing B2B Content 120

KoMarketing Associates

DECEMBER 5, 2018

This first link will likely be the one Google primarily attributes a (small) percentage towards keyword relevance. And as previously alluded, cross-links should be relevant and add value for the reader. Lastly, organizational pages refer to company information, leadership bios, event pages, etc. Lead Nurturing Assets.

Practices 123

Practices SEO Marketing Websites B2B Thought Leadership 123

KoMarketing Associates

APRIL 2, 2019

Which is why so many B2B companies are turning to thought leadership to build brand awareness, enhance decision makers’ trust, open the conversation, and help close business, according to research by Edelman and LinkedIn. To get started, simply answer questions relevant to your industry and expertise. Fill Out Your Quora Profile.

Thought Leadership 122

Thought Leadership B2B Thought Leadership Work Management Marketing Management 122

KoMarketing Associates

MAY 22, 2018

Users are simply more likely to interact with an ad if it has a high relevance to them. From there, a unique landing page could be created for them that contains a smaller form, or a different call to action in order to acquire their information. Device Targeting. Partially Completed Forms. Forms can be abandoned for many reasons.

Adwords 151

Adwords Marketing Analytics Tools Mobile Advertising Funnel Advertising 151

KoMarketing Associates

AUGUST 28, 2018

Informational Intent – these search queries represent information seeking objectives and the desire to learn more about a particular topic of interest. Transactional queries point potential buyers to specific solutions, products, or information designed to generate more sales-oriented leads for an organization.

Buyer's Journey 148

Buyer's Journey Work Management Keywords Marketing Management 148

KoMarketing Associates

SEPTEMBER 16, 2020

If your company has a dedicated “Information Officer,” that’s another person who should be contributing to the planning and execution of your ABM program. ABM relies far too heavily on both technology and information to go far without those departments. Namely IT, or whoever manages your company’s customer data.

Account Based Marketing 269

Account Based Marketing Budget Programs Planning Paid Search Agency 269

KoMarketing Associates

AUGUST 15, 2013

Analysis of when the best times to post content might be and the most relevant / popular post types. From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Google Authorship. Search Engine Marketing Blog Social Media Strategies Web Analytics'

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120

KoMarketing Associates

MARCH 5, 2013

LinkedIn: In recent months, LinkedIn has taken the top spot as the most popular social media platform for B2B content distribution. An estimated 83% of B2B marketers use LinkedIn as part of their social media strategy because of the opportunity to connect with businesses, brands, industry leaders, and professionals.

B2B Marketing 120

B2B Marketing Work Management Marketing Management Tools 120

KoMarketing Associates

OCTOBER 20, 2016

As a result, our content team focuses our efforts on these types of posts, leading to greater conversions, in addition to more relevant content for our client’s audience. The list is based on the content of the title and/or content of the posts, which makes them more relevant and more likely to be of interest to your readers.

Top of Funnel 120

Top of Funnel Banners Ideal Customer Profiles Content 120

KoMarketing Associates

MARCH 22, 2016

With that in mind, I’ve trolled various Q&A sites – including Quora, LinkedIn Groups, FAQ Fox, among others – and come up with a list of some of the top content marketing challenges people are asking about. What information do they seek out online? Source: LinkedIn Group ). What matters to them?

Work Management 120

Work Management Content Marketing Marketing Management Planning 120

KoMarketing Associates

NOVEMBER 3, 2015

This is important because we want to identify keyword ideas that will actually drive relevant traffic to our site. It shows you what information people can’t find on your site that they actually want and think is important. linkedin recommendation example. I should note I can’t take credit for this idea. Site Search Data.

Keywords 120

Keywords Generation User-Generated Content Search Marketing 120

KoMarketing Associates

APRIL 7, 2015

On the flip side, if one of your goals is to gain extremely targeted and relevant followers, you may want to be a bit more selective with whom you’re following. It’s easy to find relevant communities to share industry-related content and interact with influencers and publications. What is each platform used to accomplish?

Social Media 120

Social Media Organization Tips Media 120

KoMarketing Associates

OCTOBER 25, 2016

This is when a potential buyer (or, in the online marketing world – a searcher) is gathering information and doesn’t necessarily know the solution they are looking for. These are often informational searches in the form of questions or longer-tail queries. This tool allows SEOs to: Gather relevant searches directly from Google.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

KoMarketing Associates

DECEMBER 29, 2015

Ryan’s second post on this list includes ten marketing trends from 2015 that content marketers should consider, in order to remain relevant in the ever evolving and competitive online marketing space. More importantly, B2B marketers are always on the hunt for information designed to support ongoing tactics and initiatives.

B2B Thought Leadership 120

B2B Thought Leadership Budget Programs Marketing Budget Creation Marketing Budget 120

KoMarketing Associates

FEBRUARY 23, 2016

With access to as little information as just customer names, you can simply search for their audience on Twitter and find their handles. Relevant fields may include the company name, domain, blog URL, Twitter handle, engagement level with your company (low, medium, high), and any other notes. Online Publicity.

Paid Content 120

Paid Content Online Marketing B2B Marketing Advertising Agencies 120

KoMarketing Associates

AUGUST 22, 2017

That said, it is the more challenging, ongoing work of acquiring quality links, generating relevant content, and analyzing / making good assessments via site metrics, that will bring success in competitive markets over time. Established sites lacking SEO focus may benefit from a refined keyword strategy coupled with on-page optimization.

SEO 121

SEO Long Tail Marketing B2B Marketing & Strategy 121