Everything Technology Marketing

APRIL 4, 2011

Content marketing has emerged as a highly effective strategy to engage the reluctant B2B buyer who is actively searching for guidance and information online before making a complex purchase decision. However, the reality of implementing content marketing initiatives is a bit more complicated.

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Everything Technology Marketing

FEBRUARY 19, 2011

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Remember that social media is all about conversations, and sharing interesting information with people you trust.

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Everything Technology Marketing

MARCH 14, 2011

In addition to your unique business and functional message, make sure to also embed a unique version of the “generic” cloud value proposition (lower cost and complexity, higher flexibility, faster on-boarding, seamless scalability, etc) into your marketing message and make them relevant and specific to your offering. (3)

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