Biznology

MARCH 8, 2018

I recently commented on a LinkedIn post about the power of LinkedIn as a content marketing platform. I get that LinkedIn has a lot of appeal as a central place to find people. My problem with LinkedIn is I can’t find content in the platform. My problem with LinkedIn is I can’t find content in the platform.

Wikipedia 208

Wikipedia Keywords Linkedin Search Marketing 208

Biznology

OCTOBER 7, 2020

Ramp up your LinkedIn outreach. Then it takes over the LinkedIn accounts of the client’s sales reps. Jason Kieffer offers a similar service using a message template stream on LinkedIn on behalf of the sales reps in small and medium businesses. Being super relevant during the first question is the key.”

Marketing Prospects 189

Marketing Prospects B2B Marketing Paid Search Agency Top of Funnel 189

Biznology

MAY 8, 2014

LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn.

Linkedin 80

Linkedin Twitter Promotion Creativity 80

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Your business value shouldn’t be that you can curate content that would be relevant to them! Don’t get me wrong.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

DECEMBER 7, 2021

We’re facing a new and challenging era and it’s important to recognize not all those in executive positions have the relevant expertise. Information systems managers can bring tools into the business in the context of the company’s goals. Manufacturers who are committed to expanding into green products will need relevant expertise.

Peer-to-peer 104

Peer-to-peer Ethics Training Work Management 104

Biznology

MARCH 1, 2019

In general, millennials use fewer sources of information than their colleagues. Millennials get a lot their information about technology, personal and IT-related, from video. Social-feeds-wise, it’s worth noting that this group uses LinkedIn for business much more than Facebook, Twitter, or YouTube.

Video Marketing 112

Video Marketing Youtube Vendors Stats 112

Biznology

JUNE 4, 2015

Facebook, Twitter, LinkedIn, YouTube, Instagram… the list of today’s social media platforms is alarmingly long. Twitter: This platform is used to create brand awareness, increase followers, and provide informative and relevant content. LinkedIn: LinkedIn is used to connect business professionals. The bad news?

Social Media 80

Social Media Media Youtube Linkedin 80

Biznology

NOVEMBER 15, 2016

Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile.

Work Management 80

Work Management Marketing Management Ideal Customer Profiles Class 80

Biznology

MARCH 31, 2014

LinkedIn and Facebook can be used for purposes of both employment and product branding.). Do not create new large scale social media programs without informing or working with key internal stakeholders. Include HR and relevant line management in these discussions and decisions.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

MARCH 31, 2014

LinkedIn and Facebook can be used for purposes of both employment and product branding.). Do not create new large scale social media programs without informing or working with key internal stakeholders. Include HR and relevant line management in these discussions and decisions.

Organization 80

Organization Peer-to-peer Work Management Marketing Management 80

Biznology

DECEMBER 9, 2016

Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 18, 2014

As important as it is to know your audience or create content that is relevant to your marketing goals, the work you do there won’t amount to much if you’re not measuring results in some way. What information to require on gated content forms. Some things you might focus on include. Subject line length. Blog post length.

Analytics 80

Analytics Content Marketing Ad Frequency Content 80

Biznology

OCTOBER 29, 2014

Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. B2B video applications are wide ranging today.

B2B Sales 80

B2B Sales B2B Marketing Enterprise Management B2B 80

Biznology

NOVEMBER 28, 2012

How can he avoid that while still being relevant to his customers? Some of you probably know that I do a lot of professional speaking and training–if you follow me on Twitter or you are connected to me in Facebook or LinkedIn, I will send you notices of when and where I am speaking. But that’s not all that I do.

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

SEPTEMBER 22, 2014

For salespeople, especially in B2B industries, its purpose is to establish relevance to prospects rather than interrupt their daily lives with cold calls and sales pitches. 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). It’s not a buzzword.

Peer-to-peer 80

Peer-to-peer Cold Calling Social Media Blast Campaigns 80

Biznology

NOVEMBER 8, 2012

Chances are, a relatively small set of words are both relevant to your product offerings and your client’s needs. Media relations and PR professionals need the right keywords to know how to build more relevant press releases and build better anchor text in them. Imagine the noise we would have created without it.

Keywords 80

Keywords Paid Search Agency Digital Asset Management Enterprise Management 80

Biznology

AUGUST 22, 2014

Maybe you can add additional information and enhance the readers’ experience. This is also a great way to ensure all of your old posts are relevant and up-to-date. You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Create an ebook.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

DECEMBER 22, 2014

98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source: MediaBistro ). 98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). Why has it changed? SOCIAL SELLING. SOCIAL SELLING.

Cold Calling 80

Cold Calling Peer-to-peer Search Engine Marketing Advertising Benchmark 80

Biznology

MAY 22, 2013

Search engines used to be about helping customers find information. But new products like Google Now, Google Glass, and the redesigned Google Maps are beginning to flip the script, moving to an environment where information finds your customers instead. Search just ain’t what it used to be. Here’s why: Fewer search results.

Search Engine Marketing 80

Search Engine Marketing Search Marketing Paid Search Agency Planning 80

Biznology

APRIL 10, 2019

During the recent eTail West conference in Palm Desert, my colleagues and I got into a lively discussion with fellow marketers during happy hour about the rise of LinkedIn video. LinkedIn has quickly become ‘THE’ way that we’ve been getting the word out on new offerings or our advice for brands in a way they love to consume it,” she said.

Linkedin 132

Linkedin Video Marketing B2B Marketing B2B 132

Biznology

DECEMBER 10, 2013

Add Social Media Information to Print Media. Be Relevant. So, don’t surf the trends so much as become a timely and relevant commentator on the issues of the day, especially when it comes to your industry. Slider Social Media Marketing Business Ed Koch Facebook Google Hootsuite linkedin social media twitter'

Social Media 80

Social Media Media Tips Ideal Customer Profiles 80

Biznology

JUNE 30, 2015

SOCi is a platform that allows you and your team to sort through piles and piles of content from across the social mediaphere, including content on Facebook using keywords and categories in order to collect the best, most relevant, news and content that is as close to bespoke to their needs short of writing it all yourself.

Tools 80

Tools Campaigns Ideal Customer Profiles Enterprise Management 80

Biznology

DECEMBER 14, 2010

Look at how you use LinkedIn. In a perfect world, you'd outline your objectives in terms of profits, though with new marketing channels, you may not have enough information yet to know what's available. Most consumers are overwhelmed with information. But "everyone" also uses email, social media and mobile phones, too.

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80

Biznology

FEBRUARY 9, 2016

This is information of value that focuses on the issue/problem that is addressed by your product/service coupled with no commitment asked of the recipient beyond their basic information (keep the form simple and short). By offering ongoing valuable information, you keep the lead interested. Creativity – 10-20% of success.

Direct Marketing 80

Direct Marketing Marketing Management B2B Marketing Paid Search Agency 80

Biznology

FEBRUARY 24, 2014

But subscribing to an email, downloading product information, registering for a trial offer or buying something from your site does. IDENTITY AUTHORITATIVE LINKS: Keywords provide relevance but search engine raise your rank if you’re seen as an authority in your field. Here are 11 tips and tools to jump-start your SEO.

SEO 80

SEO Tools Tips Long Tail Marketing 80

Biznology

DECEMBER 11, 2014

The main point I want to make here is: your profile in your internal social platform should not be a replica of your LinkedIn or Facebook profile. Be a member of communities that are relevant to your work (your department, the projects you are involved with, diversity or special interests communities). People and Groups You Follow.

Profiling 80

Profiling Peer-to-peer Business Facebook 80

Biznology

MAY 9, 2012

The more specific you can get, the easier it is to pick the most effective marketing tactics and distribution channels and to develop highly relevant content marketing. In digital media marketing, specificity means relevancy, and relevancy means higher engagement, more clickthroughs, and higher sales.

Relevance 80

Relevance Planning Psychographics Wikipedia 80

Biznology

SEPTEMBER 27, 2017

With all the information publicly available, there’s no excuse for not learning what drives the individual. Depending on who in an organization you are targeting, you can find valuable information on the company website and blog, in LinkedIn profiles and, if the company publicly owned, in government filings.

Ideal Customer Profiles 139

Ideal Customer Profiles Tactics Sales Qualified Leads Profiling 139

Biznology

DECEMBER 20, 2019

Whether you are bringing in Maroon 5 or showcasing a live concert of our beloved Ed Sheeran, conducting an educational or informative conference regarding the latest product you are about to launch, it is essential to identify your target audience in prior. Apply relevant hashtags. can be done. There is no cookie-cutter solution.

Social Media 193

Social Media Advertising Agencies Advertisements Advertising 193

Biznology

SEPTEMBER 6, 2016

So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn.

Network Marketing 80

Network Marketing Advertising Agencies Linkedin Outreach 80

Biznology

MAY 24, 2019

Businesses often join social media platforms but fail to think about whether or not the specific platform is relevant to their business and target audience. For example, Pinterest isn’t the smartest platform to utilize if you want to sell cleaning products or appliances, and LinkedIn may not be well-suited for a trendy local clothing store.

Tips 130

Tips Brand Identity Branding Work Management 130

Biznology

JULY 6, 2016

Content marketing is the technique of generating and distributing valuable and relevant content in order to attract, educate, and obtain a target audience with the goal of driving profits via customer action. According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Blog Content.

Adsense 151

Adsense Content Marketing Content Paid Search Agency 151

Biznology

FEBRUARY 23, 2015

They identified their target audience and monitored social media platforms for relevant topics and conversation. LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. Maersk now has more than 1.5m

Case Study 80

Case Study Case Studies Studies Enterprise Management 80

Biznology

JULY 1, 2014

Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. No, not even LinkedIn or Twitter. Google+ Clone Wars.

Paid Content 80

Paid Content Google Social Networks Youtube 80

Biznology

AUGUST 31, 2016

In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. Wayne Breitbarth (author of The Power Formula for LinkedIn Success ) believes that for every 10 updates, 6 should be for content you didn’t create!

Social Media 151

Social Media Linkedin Media B2B Thought Leadership 151

Biznology

APRIL 26, 2018

Think of it this way: if you were looking for recommendations for a new hair stylist, or wanted to buy a new television, or needed help obtaining an EB-5 visa , would you rather get your information from a corporate-sponsored pop-up ad or a relevant link shared with you by a friend? It’s a no-brainer.

Peer-to-peer 143

Peer-to-peer Intent Word of Mouth Ad Exchange 143

Biznology

DECEMBER 13, 2016

I, myself, have been working very hard to make sure that I have published and copied as much content as I can find — and still consider relevant circa 2016 — to my corporate and personal platforms, Gerr.is and ChrisAbraham.com , respectively. You can be just like the Washington Post. The real bloodbath started in 2009.

Cable 80

Cable Best Practices Content Blogger 80