Biznology

OCTOBER 21, 2016

According to LinkedIn ‘s report “The Social Bridge to the IT Committee,” B2B buyers seek insights and conversations with vendors on social media. So IT buyers are willing to reveal themselves and engage with B2B sales and marketing leaders on LinkedIn. Even if it is LinkedIn!).

Enterprise Management 80

Enterprise Management Work Management Marketing Management Linkedin 80

Biznology

SEPTEMBER 7, 2016

In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc.,

Social Media 80

Social Media Linkedin Ideal Customer Profiles Media 80

Biznology

DECEMBER 14, 2016

According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. And, if they did this study with other industries, I’m sure they’d find very similar results.

Social Media 80

Social Media B2B Thought Leadership Resources Demand 80

Biznology

NOVEMBER 28, 2012

He has built up a small following on social media and has an e-mail list, but he has never done much content marketing to take advantage of these “opt ins” that he has amassed. If you are providing truly helpful information, people will pass it along to others with the same problems. What do they need to know?

Opt-out 80

Opt-out Social Media Opt-in Linkedin 80

Biznology

AUGUST 22, 2014

Maybe you can add additional information and enhance the readers’ experience. You can post these “wow statements” as LinkedIn updates, tweets, Google+, and Facebook posts. Writing short “why you should read this now” summaries fleshes out your post and gives your readers more information.

Autoresponders 80

Autoresponders Content Opt-out Sales Cycle 80

Biznology

MARCH 6, 2015

When you know that there is a job change and you have the new information, you must move the contact to the new company in your database. You might also add a LinkedIn profile URL to the record. There are two ways to de-anonymize the website visit. First, add a registration invitation to your site. Keep everything data stamped.

De-duplication 80

De-duplication B2B Marketing Work Management Marketing Management 80

Biznology

DECEMBER 14, 2010

Look at how you use LinkedIn. In a perfect world, you'd outline your objectives in terms of profits, though with new marketing channels, you may not have enough information yet to know what's available. Continue to grow your opt-in contact list. Most consumers are overwhelmed with information. Can't imagine it?

Cost Per Thousand 80

Cost Per Thousand Cost per Acquisition Cost Per Click Google 80