The Forward Observer

article thumbnail

The Marketing Book Podcast: “Organic Social Media” by Jenny Li Fowler

The Forward Observer

Social media managers have a unique opportunity to lean into this loyalty by creating a social presence informed by this digital engagement. She also manages MIT’s flagship X, Facebook, Instagram, LinkedIn, Threads and TikTok accounts. And, interesting fact – earlier in her career she was a TV reporter and news anchor!

article thumbnail

The Marketing Book Podcast: “The Perfect Story” by Karen Eber

The Forward Observer

The Perfect Story: How to Tell Stories that Inform, Influence, and Inspire by Karen Eber About the Book Learn how to take any story and make it perfect—from storytelling expert Karen Eber, whose popular TED Talk on the subject continues to be a source of inspiration for millions. What makes a story perfect?

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Marketing Book Podcast: “Discover Questions” by Deb Calvert

The Forward Observer

This is the book that will help you appreciate questions, be more deliberate in what you ask and how you ask it, and prepare you for dealing with various conversational barriers like information overload, multitasking, ambiguity, mistrust, unconscious biases, and more.

article thumbnail

The Marketing Book Podcast: “The AI Playbook” by Eric Siegel

The Forward Observer

Listen to the Interview… Links… The AI Playbook: Mastering the Rare Art of Machine Learning Deployment by Eric Siegel (Amazon) Eric Siegel (LinkedIn) Machine Learning Week The AI Playbook (book website, including link BizML framework) MachineLearningGlossary.com CivilRightsData.com Predictive Analytics: The Power to Predict Who Will Click, (..)

article thumbnail

The Marketing Book Podcast: “Ship It” by Seth Godin

The Forward Observer

Be informed, inspired, and challenged with this new daily calendar. More than 60,000 people have taken his online courses, including The Marketing Seminar, and courses found on LinkedIn Learning and Udemy. ″x 4.5″ And, interesting fact – he has taught hundreds of people how to juggle!