LeadSloth

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Social Media & Marketing Automation

LeadSloth

This week there was a discussion about Social Media and Marketing Automation in the LinkedIn Group of the Marketing Automation Association. Many vendors make it easy to add “share to Twitter/Facebook/LinkedIn/etc.&# If you want, you can also use this information for lead scoring. buttons to emails and landing pages.

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Marketing Automation Monday

LeadSloth

Join us at Marketing Automation Monday for an informal panel discussion on using drip marketing to find more qualified leads and for networking with other like-minded marketers. Around 6pm we’ll start an informal panel discussion about drip marketing in which several people will present their drip campaigns.

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Drip Campaigns: Tips From Marketing Automation Monday

LeadSloth

Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Several people mentioned they were feeding product usage information to their Marketing Automation system to tailor the drip campaigns. Pipeline Nurturing.

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5 Ways to Use Social Media in Marketing Automation

LeadSloth

Are they on LinkedIn, do they Tweet or are they part of an online community like Marketingprofs ? With the right technology you can incorporate information from various online sources, so sales people are better prepared when they make the first call. Lead Generation. Intra-company Collaboration. Conclusion.

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8 Tips to Get Started with Marketing Automation

LeadSloth

Genoo, another presenter, used Social Media to fill their prospect database, primarily leveraging LinkedIn Groups and LinkedIn Answers. Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Set Your Goals. Improve Your Data Quality.

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Social CRM, Inbound Marketing and Marketing Automation

LeadSloth

Some of the new social CRM features help sales people identify more opportunities, get more background information on existing leads and facilitate intra-company collaboration ( see earlier post ).

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Hubspot Review

LeadSloth

Social Media is also covered: you are notified of relevant online discussions on Twitter, LinkedIn and other locations, so you can join the discussion; there are ‘follow-me’ buttons in email and on your website; and you can find prospect’s social media profiles.

Hubspot 100