KoMarketing Associates

JUNE 29, 2016

It is no secret that LinkedIn is a valuable social media platform for B2B marketers. According to a recent report released by Regalix, 91 percent of respondents said that LinkedIn was the most effective channel in terms of helping them reach their target audience. eMarketing Association Network. eMarketing Association Network.

Linkedin 141

Linkedin B2B Marketing Marketing Analytics Tools Work Management 141

KoMarketing Associates

JUNE 14, 2016

We’ve covered the benefits of using LinkedIn for B2B marketing before, but many companies fail to see the benefits of helping employees with their own profiles. This is why it’s important to make sure all employees know the basics of a good LinkedIn profile. Let’s take a look at some key points to consider: Proper Information.

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin B2B Marketing 120

KoMarketing Associates

AUGUST 23, 2016

There’s no doubt that LinkedIn is one of the most effective social media lead generators for B2B marketers, offering businesses the chance to tell their brand story in a unique and meaningful way. HootSuite does a great job of utilizing their LinkedIn page to share major company happenings. Ernst and Young. Know What Content Resonates.

Linkedin 120

Linkedin Enterprise Management Work Management Examples 120

KoMarketing Associates

JANUARY 27, 2015

I read these to better understand how the Sales team would sell the new product to prospects, common questions the prospect might ask on a call, and many other important details of information that helped inform our SEO strategy. For example, reviewing Product Briefs became a useful part of our keyword research process.

SEO 120

SEO Buyer Personas Marketing & Strategy Business 120

KoMarketing Associates

JUNE 2, 2015

LinkedIn has been found to be the most effective social media lead generator for B2B marketers, with 60-80% of those surveyed (depending on the study) stating that they have gotten real leads from the platform. LinkedIn is allowing more and more individuals into its long-form content publishing platform on a rolling basis.

Linkedin 120

Linkedin B2B Marketing Features Industry CMS 120

KoMarketing Associates

AUGUST 7, 2014

In my latest column for Search Engine Land, I discussed how we use LinkedIn as a B2B link building tool, designed to research, identify, and communicate to potential third party publishers. But at the foundation of all effective LinkedIn outreach is a well designed, fully developed LinkedIn profile. Profile Photo (Headshot).

Ideal Customer Profiles 120

Ideal Customer Profiles Profiling Linkedin Optimization 120

KoMarketing Associates

JUNE 13, 2013

Based on multiple user surveys and research studies, it has been determined that the “big 3” of social media platforms include Facebook, Twitter, and LinkedIn. In this post, we’ll focus on LinkedIn and identify which professional groups are the most essential for B2B marketers to join via the LinkedIn network.

Linkedin 120

Linkedin B2B Marketing Marketing Analytics Tools SEM 120

KoMarketing Associates

DECEMBER 2, 2013

Earlier this year, we highlighted LinkedIn’s significance on B2B internet marketing initiatives. As a result, B2B marketers need to reassess how their organizations’ LinkedIn strategies can benefit SEO. Here are 7 LinkedIn marketing tactics that can be beneficial to B2B SEO initiatives: Status Updates: Profile and Company.

Linkedin 120

Linkedin SEO B2B Marketing Tactics 120

KoMarketing Associates

MARCH 3, 2014

This past month LinkedIn announced they will be opening up the ability for every user to publish their own content on LinkedIn, through individual profiles. According to the LinkedIn blog post , influencer posts have been very successful, averaging more than 31,000 views and receiving more than 250 likes and 80 comments per post.

Paid Content 120

Paid Content Linkedin B2B Budget Programs 120

KoMarketing Associates

MAY 6, 2020

For virtual event marketing, digital marketers should use stories on social media to tease for upcoming events, link directly to registration pages or further event information, and increase overall awareness of the event with their target audience. . This list is then available directly in LinkedIn for you or your customer. .

Paid Content 283

Paid Content Social Media Promotion Media 283

KoMarketing Associates

JANUARY 19, 2022

LinkedIn, Twitter. LinkedIn , Twitter. There are many intent data platforms and tools out there, check out this list for more information on a few. Justina Logozzo, Senior Marketing Manager, Website at Alation. Phoebe Fasulo, Director of Digital Marketing & Web Strategy at AlphaSense. MarTech Tools That Drive Intent Data.

Work Management 248

Work Management Marketing Management Marketing Automation Services B2B Marketing 248

KoMarketing Associates

APRIL 1, 2020

Comprehensive Company Information. Back in 2015, in our own independent research for the B2B Web Usability Report , we found that more than half (54 percent) of respondents indicated that the lack of thorough contact information reduced a vendor’s a credibility and thus would cause them to leave a website. Third Party Validation.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

JANUARY 30, 2018

These will be able to rescue and guide you when needed, as they have helped us stay informed of changes, updates, and even some cool marketing tricks. It has up-to-date information on beginner topics, as well as exploration of more advanced themes. . LinkedIn Ads. Google AdWords and Bing Ads. Image Source: [link]. Facebook Ads.

Resources 179

Resources Advertising Agencies B2B Marketing Paid Search Agency 179

KoMarketing Associates

AUGUST 27, 2019

Outside of sharing information from influencers, it’s important for B2B companies to also provide help and support to current and new customers that are asking questions or looking for company assistance. Google’s G-Suite LinkedIn page Is a great example of using video to reach B2B customers. In-Depth Content Creation.

Social Media 145

Social Media Paid Search Agency Examples Companies 145

KoMarketing Associates

SEPTEMBER 27, 2018

Of course, leveraging CRM and website data can help with gathering of all of this information. Although LinkedIn doesn’t let you upload customer lists or target website traffic, the platform offers elite options for B2B businesses, and really any business aiming to reach professional audiences. Post 1 update to LinkedIn.

Social Media 126

Social Media Paid Search Agency SEO Ad Building 126

KoMarketing Associates

APRIL 10, 2020

This included updating strategic marketing copy, looking at new opportunities to create inbound links to interior pages, and refreshing outdated logos and organizational contact information. We would love to hear your thoughts through LinkedIn and Twitter to continue the discussion. Applicable industries.

B2B Marketing 253

B2B Marketing B2B Advertising Benchmark Lead Nurturing 253

KoMarketing Associates

FEBRUARY 10, 2021

SERP features are all the little widgets of information Google (or Bing) can put into the search results. Search Result URL Information. Here are some key pieces of information from recent research about featured snippets and where, how, and how often they appear in search results. What Are SERP features? Featured Snippets.

SERP 295

SERP Features Google Top of Funnel 295

KoMarketing Associates

JUNE 30, 2015

Once you have a short list of publications and site owners, obtain relevant social media profiles and contact information associated with them as well. While the manual review of a website’s “Contact Us” page and organizational information should always be done, commercial resources and plugins help expedite the process.

Outreach 120

Outreach Ideal Customer Profiles Link Building Social Media 120

KoMarketing Associates

APRIL 27, 2017

Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. LinkedIn Account Targeting. LinkedIn has always been flexible and powerful when it comes to demographic targeting options in their traditional add platform.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

JANUARY 2, 2018

I find I retain more information when writing things down in addition to listening. Social Media: LinkedIn Marketing Solutions (shortcuts here ), Twitter. AMA Professional Certified Marketer in Digital Marketing via LinkedIn Learning. Utilize Platform-Specific Resources. Marketing Automation: Marketo , Pardot , Act-On.

Training 185

Training Work Management Marketing Management Paid Search Agency 185

KoMarketing Associates

FEBRUARY 13, 2018

As a mutual trade-off, share enough information to give your target audience a taste and pique interest, but not enough to give away the best information that you have to offer, until they sign up with their contact information and attend. Drive leads through a promotional video that shines a light on the sign-up benefits.

Paid Search Agency 180

Paid Search Agency Webcast Facebook Video Marketing 180

KoMarketing Associates

DECEMBER 8, 2021

B2B buyers have access to more data and information than ever — and that isn’t always a good thing. Buyers can get lost, not just in the buyer’s journey, but also in the overload of information and options they find online. The B2B buyer’s journey is no longer a straight line from discovery to conversion.

Top of Funnel 244

Top of Funnel Buyer's Journey Advertising Benchmark B2B 244

KoMarketing Associates

DECEMBER 7, 2017

According to 2016 data from Pew Research Center , almost 80 percent of adults in the United States use Facebook, with Instagram, Pinterest, and LinkedIn sitting around 30 percent. This ensures your information is kept up to date on multiple platforms and you have a presence where your audience might be searching for you.

Paid Content 198

Paid Content B2B Marketing Allocation Marketing & Strategy 198

KoMarketing Associates

MARCH 13, 2018

Publish / repurpose blog posts through places like LinkedIn or Medium. Network through LinkedIn. Participate in a targeted LinkedIn or Facebook group. Build a database (or even an Excel spreadsheet) of contact information for quality link opportunities in your industry. Participate in relevant discussions on Quora.

Marketing Management 182

Marketing Management Link Building Software B2B Marketing 182

KoMarketing Associates

JANUARY 29, 2019

Middle to end of the funnel content should offer in-depth information about your offerings, and most importantly, the pain points they address. Videos are more engaging than “words on a page” content and can typically offer the audience more information in a shorter period of time. Leverage Your Data! Final Thoughts.

Top of Funnel 124

Top of Funnel Paid Content Education B2B 124

KoMarketing Associates

JUNE 25, 2019

Even LinkedIn is slowly rolling out live streaming. On all of these platforms (though not sure about LinkedIn), you can save your live video after the stream is done and then republish it elsewhere on your other channels. Is there a gap in newsletters or free information being provided to people in your industry?

B2B Marketing 218

B2B Marketing Marketing & Strategy Marketing Strategy Planning 218

KoMarketing Associates

JUNE 26, 2018

Branded keywords represent search queries that include the organization’s brand name or various product and brand-related information. Make sure that it is accurate information being presented. Beside accurate information on the website, Knowledge Graph results can be further optimized through Google My Business.

Paid Content 195

Paid Content Keywords Search Marketing Paid Search Agency 195

KoMarketing Associates

AUGUST 19, 2020

When it comes to creating an optimized B2B paid advertising campaign, whether it’s for LinkedIn, Google or Facebook, a unique paid landing page is essential. It’s where users get the most information and determine if the product or service is right for them. The page itself needs to be perfect to acquire new customers.

Advertisements 207

Advertisements Advertising Optimization Google 207

KoMarketing Associates

SEPTEMBER 7, 2016

How to find the requisite information faster and more efficiently, reviewing five key Google Analytics features to consider using on an ongoing basis. Presentation via Slideshare: Need more information? Please drop us a message on Twitter , LinkedIn or email anytime if you have additional questions, concerns, or ideas.

Marketing Analytics Tools 120

Marketing Analytics Tools Analytics Google Linkedin 120

KoMarketing Associates

FEBRUARY 24, 2015

Per Google guidelines , your Merchant Center account lets you manage your product information, while your AdWords account helps you manage your ads and campaigns (in this case, of your product information). Visualizations – support technical information with graphics, outlines, and other simple visualizations to aid in usability.

Search Marketing 120

Search Marketing Work Management Marketing Management Tactics 120

KoMarketing Associates

JUNE 3, 2020

Over the last few years, LinkedIn has been developing ads that directly talk with users within their messaging platform, InMail. In March 2020, LinkedIn launched a pubic beta for “ Conversation Ads ”, which further expanded and improved upon how advertisers can talk to users in InMail. Target LinkedIn Matched Audiences.

Paid Search Agency 159

Paid Search Agency Linkedin B2B Marketing Conversion 159

KoMarketing Associates

APRIL 30, 2019

Here are some commonly-used resources for gathering buyer data: Online Research : Thanks to social media outlets like LinkedIn , we are able to go online and start painting a pretty clear picture of what makes our buyers tick. LinkedIn will allow you to see details about your target companies or industries.

Buyer Personas 125

Buyer Personas Top of Funnel B2B Digital Marketing Funnels 125

KoMarketing Associates

MARCH 5, 2019

Don’t forget that different ads serve different purposes – for example, a display banner on Google Ads works as an awareness tool, while direct sponsored content on LinkedIn works the best as a middle of the funnel tactic. First, target them with a LinkedIn ads campaign. Develop Relationships by Lead Nurturing. Final Thoughts.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

OCTOBER 13, 2016

Consistent, relevant, and informational blogging can help educate your target audience as well as answer to their pain points. As I mentioned above, blogs are a great place for CTA buttons; I recommend having these lead to gated content in order to get these potential buyers information. Engage on Social Media.

Lead Generation 120

Lead Generation Sales Qualified Leads B2B Marketing Marketing & Strategy 120

KoMarketing Associates

FEBRUARY 6, 2014

Complete Comprehensive Social Media Profile Information. This includes both a cover photo as well as a default profile image, profile name, a brief tagline and a more extensive introduction, contact information, and various links to sites and other social media profiles. LinkedIn Company Pages. Linkedin: Facebook: .

Social Media 120

Social Media Cross-Selling Profiling Twitter 120

KoMarketing Associates

DECEMBER 30, 2013

7 LinkedIn Marketing Tactics Designed To Boost B2B SEO Performance. One of our more subtle goals of 2013 has been to not only write about the industries we’re in, but to also cover the latest news and information associated with the industries we’re in. Information is being created and exchanged at an ever increasing rate.

Paid Content 120

Paid Content Mobile Advertising Paid Search Agency Content Marketing 120

KoMarketing Associates

AUGUST 15, 2013

From the Twitter reporting dashboard, users can get information on two important components of their Twitter profile: 1.) Not to be left out, LinkedIn has begun incorporating a much more comprehensive set of metrics in the company insights section of LinkedIn Pages. Google Authorship.

Social Media 120

Social Media Social Marketing B2B Marketing Tools 120