| | | Funnel Focus | |  Information + Linkedin | 6 articles |
| Page 1 of 1 | Previous | Next | | | FUNNEL FOCUS NOVEMBER 4, 2010  Interview: Mac McIntosh Shares How Marketing Automation Can Impact Your Bottom Line In the new era of marketing accountability, it is critical for marketers to adjust their marketing processes to reach farther across the funnel and help drive revenues. Marketing automation plays a critical role in helping marketers accomplish this. How can marketing automation help marketers stay in tune with the multiple channels buyers use to make buying decisions? Good question. The result? | | | | | |
| FUNNEL FOCUS FEBRUARY 25, 2011 Interview with DemandGen Report: How Financial Service Companies can Benefit from Marketing Automation The process of getting an RIA or B/D to represent your products involved building relationships and ensuring that the RIA or B/D has the right information at the right time. Both need to track Twitter, but B2C is more likely to be focused around Facebook and B2B around LinkedIn. Furthermore, the marketing automation platforms must protect the uniquely identifiable customer information with the appropriate security standards. encourage you to check out the full article and thought I would share my answers to their questions with you as well. | FUNNEL FOCUS MAY 26, 2010 Four Reasons for Marketing and Sales to Collaborate Last week there was a discussion in a LinkedIn group about marketers creating ineffective sales collateral. Providing more relevant information during the marketing-to-sales process decreases the overall sales cycle. . Most of the people involved in the discussion were salespeople and thought that marketers should be put through sales training so they’d understand the sales process. While not a bad idea, the reverse is also true. Research into buyers’ perceptions shows there’s work to be done on both the marketing and sales sides of the equation. Lack of proof of ROI. | FUNNEL FOCUS MARCH 8, 2010 B2B Buyers Looking a Lot Like B2C Consumers Asking Peers: If you’ve ever spent any time browsing the Answers on LinkedIn you can see a tremendous amount of questions and answers about solutions, products, processes and other interests that used to be offline conversations. Click through a Google Alert to a blog post and follow a suggested link for more information about a problem you’re trying to solve. It wasn’t too long ago that marketers thought about B2B buyers solely in relation to the companies they worked for—almost as if they were part of the brick and mortar. Have a question? | FUNNEL FOCUS SEPTEMBER 15, 2010 What Marketers See and Why it Matters Your prospects’ penchant for digital information keeps them more reclusive and anonymous than many marketers would like. Then use Jigsaw, LinkedIn or another resource to quickly identify contacts who may be interested in learning more about the value your company offers. Armed with this information you can separate the random “tire kickers” from the prospects expressing sustained interest in solving a specific problem. Compiling lead behavior and demographic information into one profile. Tracking individual prospect behaviors. | | | | | | | |
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