| | | Dianna Huff - B2B MarCom | |  Information + Linkedin | 10 articles |
| Page 1 of 1 | Previous | Next | DIANNA HUFF - B2B MARCOM MARCH 21, 2011  57 Things You Can Do Right Now to Improve Your Website Too few pages and too much information crammed on those pages — but your budget won’t allow for a complete redesign? Consider having your web designer create new navigation for you that includes drop down menus — making it easier to find information. Create a Press Room page and add this information to it. Use contact forms for tracking lead information. | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 Tailor Your Pitches Without The BS: Lessons From SHIFT Communications Over time, she and the blogger develop a mutually beneficial relationship: She adds value to the blog by engaging in conversation, providing information, and even (indirectly) generating blog topic ideas. Sullivan prefers Twitter, blogs and LinkedIn as relationship building tools for her B2B clients over Facebook. Tweet Bloggers (well-known and not so well-known) are prime influencers in your market. Although a blogger may not use your product or service, he or she may track influential trends, companies and events. So how do you win the ear of influential bloggers in your market? | | | | | |
| DIANNA HUFF - B2B MARCOM JANUARY 9, 2012 Why Blogging Benefits Your Business: Exposure, Exposure, Exposure Blog content provides the fuel for social media, i.e. Tweets, FB, G+ or LinkedIn status updates. Once the article went live, I wrote a blog post about it – and again, just put it out there on a Twitter, LinkedIn and my FB page. What I’ve learned is that people are hungry for quick tips and information they can use right now. blog (and an e-newsletter, too) is the perfect way to add this type of information to your site. Tweet I hear lots of reasons why a B2B company should blog: Google gives preference to “fresh” content. These are all great reasons to blog. | DIANNA HUFF - B2B MARCOM JULY 20, 2010 How to Use Facebook for B2B In my limited use of it, I felt very uncomfortable posting personal information to people I didn't know as well as mixing business and personal relationships. If your goal is to drive traffic back to your Website, Patti recommends that you periodically give little blasts of information , such as promotions or answering people's questions or concerns. If you find the privacy settings overwhelming (which is very easy to do), she recommends that you hire a consultant who can explain and set the privacy settings so that your personal information isn't seen by strangers. | DIANNA HUFF - B2B MARCOM JUNE 3, 2011  Why Google Reader Should Be Your New BFF Knowing this information is crucial in tamping down potential firestorms. Hootsuite is a great tool for this type of work as it allows you to post to each platform you're using -- i.e. Twitter, Facebook, LinkedIn, etc. Tweet June, 2011. Published by Dianna Huff. Volume 11, Number 4. Welcome! Having a hard time keeping up with all the online content that's out there? Revenge is sweet. | DIANNA HUFF - B2B MARCOM JUNE 30, 2011 The One Reason Your PPC Campaign Isn’t Working She can now use that data to make informed decisions on how to best move forward and further expose this opportunity. LinkedIn. Tweet July, 2011. Published by Dianna Huff. Volume 11, Number 5. Welcome! Is your Google AdWords campaign bleeding cash? Have your conversions gone down over time? This is pretty typical for most businesses and it's because you're making one huge mistake: setting up your account and then forgetting about it. In this month's article I interviewed Pauline Jakober, a true pay-per-click / Google AdWords expert. If you're in the U.S. Regards, Dianna Huff. | | | | | | | |
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DIANNA HUFF - B2B MARCOM | FRIDAY, OCTOBER 7, 2011  Surprise Your Customers with Direct Mail Love
When Chris did my pre-interview, she asked some pretty tough questions, so I know you're going to get some pretty solid information (no hype or BS). Sign up for this event and you'll get access to the interviews plus a follow-up question and answer session on LinkedIn. Tweet October, 2011. Published by Dianna Huff. Volume 11, Number 7. Welcome! Lots of exciting news this month. First off, the Publicity Club of New England's October program is," Blogger Relations for PR Pros." Let me know if you're attending so we can connect at the event. Send him or her my way. What about you? MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, NOVEMBER 5, 2010  Friday E-book Download: Gear Up for Success from Tilton, et al
“Every time a lead enters your system,&# he says, “automatically find the lead’s Twitter and LinkedIn profile, so the sales person can see what is on the lead’s mind (by following them on Twitter) and who is most closely connected to them (by looking at the LinkedIn info).&#. With this information inside the system, sales people and teleprospectors doesn’t have to do time consuming research to see what each prospect is thinking / talking about. Tweet. Strategies include: 1. Identifying your ideal customer. Connecting where prospects spend time. MORE >> -
DIANNA HUFF - B2B MARCOM | FRIDAY, FEBRUARY 1, 2013  Guidelines for Formatting Ebooks: New Post on CMI
The way we consume information is changing due to many things: We read in snippets. If you’re the parent of a college student, or you’re a professional and want to exhibit your work / knowledge base beyond the “flat” resume style of LinkedIn, check out Pathbrite. A post I wrote for the Content Marketing Institute is now live — Content Marketing Design: 3 Guidelines for Creating Ebooks for Tablets. The post is a result of what I learned while collaborating with Rachel Cunliffe of Cre8d Design on an ebook project we did for Pathbrite. It’s free. MORE >> -
DIANNA HUFF - B2B MARCOM | THURSDAY, NOVEMBER 15, 2012 Will Content Begin to Derive Value from Exclusivity?
I’m the owner of the LinkedIn B2B Social Media Group (ownership is changing soon!) am overwhelmed by information. As I was deleting the hundreds of LinkedIn Group posts that had built up over a two week period, I began to wonder if someday (maybe hopefully, please God) content would begin to derive value due to its exclusivity versus how many times it got passed around the Internet like dandelion seeds. and just spent a good 45 minutes cleaning out posts, most of which were spam or promotional in nature. There’s no denying we’re in a content glut. MORE >>
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