Customer Experience Matrix

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Microsoft Buys LinkedIn for $26.2 Billion: Get Ready for Software Vendors as Data Owners

Customer Experience Matrix

billion acquisition of LinkedIn. This is fascinating since Microsoft intersects with LinkedIn in several areas: Dynamics CRM software, Office productivity software, and Bing online advertising. LinkedIn is primarily a social network with revenue from subscriptions, recruiting services, and advertising.

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The Biggest Gap in Marketing Software Selection Isn't Product Information

Customer Experience Matrix

At a time when the marketing automation industry is more confusing than ever -- and when 25% of marketing automation buyers are unhappy with their results*-- it''s essential to have solid, detailed information to make a sound decision. This is much closer with the kind of information you’d get from consumer view sites like Yelp.

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LinkedIn Buys Bizo and Oracle Adds Database Services: Everything Is Going According To Plan

Customer Experience Matrix

The past week brought two industry announcements: acquisition of Bizo by LinkedIn and new “Data as a Service” offerings from Oracle. It gives LinkedIn more tools to expand its marketing offerings and lets Bizo use LinkedIn data to improve targeting within its own products.

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Data Plus MarTech: HubSpot and Demandbase Join the Race

Customer Experience Matrix

The addition of individual-level targeting puts Demandbase on a more even plane with LinkedIn , which of course already sells advertising to its own huge database of more than 350 million profiles. I’m sure Demandbase would argue it has its own advantages over LinkedIn.)

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Here's a Game about Building Your Martech Stack

Customer Experience Matrix

As coronavirus forces most marketers to work from home, I’ve also been pondering ways to deliver information that are more engaging than traditional Webinars and, ahem, blog posts. You can reach me through LinkedIn here. I’ve always found that an intriguing problem although I’ll admit few others have shared my fascination.

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News from Krux, Demandbase, Radius: Customer Data Takes Center Stage

Customer Experience Matrix

It can then use the information to predict future purchases and guide marketing and sales messages. billion for LinkedIn. billion for LinkedIn. DemandGraph isn’t exactly a product but rather a resource that Demandbase will use to power other products.

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Everstring Takes Another $65 Million and (More Important) Launches Predictive Ad Targeting Solution

Customer Experience Matrix

But the new Everstring product isn’t the usual sharing of a prospect list with an ad platform, as in display retargeting, Facebook Custom Audiences , or LinkedIn Lead Accelerator. These were typically sourced from public information such as Web sites, job postings, and social media.