Crimson Marketing

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The Who, What, Why & How of Sharing Information [Infographic]

Crimson Marketing

Careerist: These sharers are savvy business networkers and are more likely to share content on LinkedIn. They share informative content via social networks as well as by email. Boomerangs: These sharers share information to get a reaction and to feel validated. Two new members join LinkedIn every second.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

Perhaps this has always been true, but today’s B2B buyers have something that their predecessors did not—a wealth of information available to them with only a few mouse clicks away. A simple Google search gives them access to product information, prices, and the pros and cons of almost any brand, product or service.

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How Marketing Can Contribute To Revenue Generation

Crimson Marketing

They’re studied up, Internet savvy and turning to social communities, like LinkedIn and Twitter, to see what people are saying about brands. You need to break down the barriers between the two in order for there to be a free-flowing exchange of information from one team to the next. But things are changing, and fast. Click To Tweet.

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359 Million Reasons to Join Google+

Crimson Marketing

A lot of you plan your marketing strategies around Twitter, LinkedIn, and Facebook, but its a detriment to you if you don’t include Google+ in your marketing mix. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Users who are circling your brand have clearly shown an interest in receiving information from you.

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How Marketing Can Supercharge Sales with Big Data & Social Selling

Crimson Marketing

Chances are you subscribe to a variety of industry blogs and regularly engage in discussions on social networks like LinkedIn and Twitter. The thing is, so do your buyers. Those seeking solutions to their problems can easily find them by surfing the web, reading blog posts, and engaging with users on social media.

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Shafqat Islam, NewsCred CEO: Build a Content Marketing Machine like the World’s Most Profitable Brands

Crimson Marketing

Notable insights include: Drink Global, Act Local: NewsCred client Pepsi regards its website as a publishing platform to express the brand’s values, not as a repository of corporate information. He shows how sponsored posts are driving exceptional conversion rates and suggests the psychology behind this phenomenon.

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4 Reasons Why Google+ is a Killer B2B Social Media Platform

Crimson Marketing

They invest in Facebook and Twitter and (more and more) in LinkedIn. Google+ is far ahead of Twitter, and light years ahead of LinkedIn. Consider this: because Google+ users can circle your company page, it means they have opted in to receive information from you without having to fill out any forms or communicate via email.