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B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

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LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. Take advantage of LinkedIn’s new LinkedIn Showcase Pages.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite. Waiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki).

What’s new in content marketing?

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According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Delivery of informative content will establish you as an authority within your industry. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Automated Content. Niche Content. Multimedia Content. Influencer Content.

Tools I use to amplify social campaigns

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When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.

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Content Methodology: A Best Practices Report

feedback on its content from financial advisors via surveys that, in turn, inform the. personas already seek information relevant to. and informative content, or utility content—and. Twitter, Facebook, Snapchat, LinkedIn, etc.) • Combination of link. Outbrain, Facebook, LinkedIn, etc.) • Paid promotion of. Content. Methodology: A Best. All rights reserved. In the.

Internet marketing abhors a closed door so open a window

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Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).

Could LinkedIn Destroy Facebook?

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LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. If I need someone’s email, I visit his or her LinkedIn profile. LinkedIn got less attention. LinkedIn Today. Endorsements.

My assistant is a robot

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To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy. Like this post?

The state of earned media blogger outreach

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There is zero downside to saying hello to this community on a regular basis and leading with simple, friendly, and informative infographics in a friendly “here, this is for you, I hope you enjoy it” seems to work, especially since each outreach also offers access to all the smart nutritionists and dietitians that work there for QAs and interviews, etc. unless.”

Content Marketing Playbook: Strategy and Roadmap

stalwarts like Facebook, Twitter, and LinkedIn to emerg- ing platforms such as Instagram, Pinterest, and Tumblr. of information. The primary source of information is specialized. source of information is specialized investment media and financial. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 3 II.

Will your job search survive your social media activity?

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It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Beyond knowing not to allow negative information about yourself out there on social media, you should know that the survey did uncover that some employers did not immediately reject candidates with negative information online.

Enterprise gamification is a spoon full of sugar

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Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions. In a most delightful way” — Mary Poppins.

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Your website is wearing mom jeans and shoulder pads

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And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Like this post?

Marketing to Millennial business buyers

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For advertising, use social media like Facebook and LinkedIn. Get to the point quickly (but make plenty of information available if they want it). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. They may not all be decision-makers quite yet, but they are certainly important influencers. Let’s take a look.

Staffing and Launching Your Content Marketing Program

and information. give you information you can’t find anywhere else on the. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY17 This is another step that should be informed by the. INFOGRAPHIC Graphic visual representation of information, data, or. on each of our primary distribution channels (email, Facebook, Twitter, LinkedIn, and Google+). All rights reserved.

11 Easy Social Media Tips and Tricks

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Add Social Media Information to Print Media. So, you just need to try your best to be everywhere, at least a little bit — or at least where your customers, your fans, your colleagues, your neighborhood, your prospects, and your industry are, be it on LinkedIn or Facebook or Google+ or even Twitter. This week I am going to just take it back to basics. Enjoy! Ask Questions.

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New York’s happiest B2B database marketer

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Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. The score is based on public information—Unilever’s Foundry program, for example—to grade the top 200 advertisers’ inventiveness, on a 1 to 5 scale.  . Q: How is your data housed and accessed?   . Relationship information, like the corporate hierarchy. It’s out of date.

Tools that help monitor and measure social traffic

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Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools. Like this post?

4 Elements that drive B2B direct marketing results

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This is information of value that focuses on the issue/problem that is addressed by your product/service coupled with no commitment asked of the recipient beyond their basic information (keep the form simple and short). By offering ongoing valuable information, you keep the lead interested. Do You Know the Basics? So with that in mind, this blog is focused on the basics. If

Evangelizing a Content Marketing Program

than ever—from recommendation widgets like Out- brain and Taboola to hyper-targeting on Facebook, LinkedIn, and Twitter to emerging experimental options. metrics are the core components that inform how you. ULTIMATE CONTENT STRATEGIST PLAYBOOK CONTENTLY1 The Ultimate Content Strategist. All rights reserved. Introduction 4 II. Why This Guide 6 III. Content Marketing: Why 7 IV. brands.

What the growth of inside sales means to B2B marketers

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Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing

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Google+ on its Third Birthday

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Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. No, not even LinkedIn or Twitter. I have been covering Google Plus since its inception three years ago. No more.

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Are you a social media forager?

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The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed.

Wikipedia Management for Dummies

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Put together a really nice user page – mine’s terrible because my first elaborate version was self-promotional so they even nixed my user page, so go neutral, informational, and factual. Rationale: Adding more information about 71-year-old ultra-rower Darlene Brennan. “Why should I?,” ” No you can’t. My best advice is: don’t be shady. Don’t do it.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

Exciting new tools for B2B prospecting

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Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized? 

37 facts on the future of Social Selling vs. Cold Calling

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98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Social selling is not hard selling. In fact, it’s the opposite.

27 surprising facts about salespeople who are Social Selling

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98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). You are almost 5x more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Social selling is not hard selling. In fact, it’s the opposite.

Build your brand (for free)

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Traditional entrepreneurs, salesmen, and business owners have always served on boards, been members of clubs, non-profits, joined fraternal and sororal groups, faith communities, churches, conferences (mostly paid), have taken lunches, spoken at high schools, colleges, at the YMCA, and even volunteered to sit at fold out tables in order to hand out alumni information on behalf of their alma maters.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

15 B2B case studies show how content marketing drives ROI

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LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective

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In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. Photo credit: Christopher S. As someone who is a boundary spanner, this rings quite true.

Your corporate website needs to become a trap

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Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Chris Penn is a maestro.

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Digital futurism, UX, and streams: tomorrow will look like yesterday

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Our LinkedIn, Facebook, Twitter, Instagram, SnapChat, and WhatsApp streams are glimpses into what that “everything-is-a-stream” future look like. Instead Instead of us visiting hundreds of websites hunting for information, we seem to prefer that information flows to us via a handful of curated streams. What will technology look like many years from now?”

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

Named account marketing: new tools and techniques to reach a limited universe

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Expensive, to be sure, but well worth it for hard-to-get information like additional contacts, job titles, buying role, and direct phone numbers. Another Another approach, albeit less productive, is LinkedIn research. Some B2B marketers know exactly what accounts are in their target market. What a luxury! Makino’s approach?  Laser focus,” says Rentschler. Data discovery.

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