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Social lead validation—the missing ingredient from most inbound LinkedIn marketing programs

Biznology

But when it comes to social selling and LinkedIn marketing, it seems that lead qualification and validation are getting thrown out the window. They are playing a numbers game, pushing out sales messages on LinkedIn to as many prospects as they can hoping that something will stick and that people will say yes to a demo or sales call. All sales leads are not equal. Like this post?

Now is the time to fix your LinkedIn profile—here’s why

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Have you been meaning to update your LinkedIn profile and just haven’t gotten around to it? He hasn’t bothered to update his LinkedIn profile since he joined the firm. When potential new clients check him out on LinkedIn (as 59.9% of them  will  do), they become confused. Barry says he’s a partner at Company A, but LinkedIn says he works at Company B. Which is true?

Why you are just a resource & how you’re failing to drive demand with your content & social media marketing efforts

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According to a LinkedIn study reported in their Sophisticated Marketer’s Guide to Thought Leadership eBook, 88% of IT buyers said that thought leadership was important or critical in determining their short list of vendors. Isn’t this information that most business, sales and marketing leaders should already know? So the information is simply a reminder. Don’t get me wrong.

How even social media & social selling experts are getting LinkedIn wrong – Part 1

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In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

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In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Or take advantage of our LinkedIn training and coaching programs. Have a great day.”

All your best content may now be considered fake news

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Now, as a direct result of the firestorm that has erupted against the firebrand, news, content, media and information are allegedly being filtered out of reddit and Facebook. Information wants to be free and newspapers, basic cable, and broadcast radio and television rely on subscriptions and advertising to support their top-heavy and laborious 19th century business models.

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B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

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LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. Take advantage of LinkedIn’s new LinkedIn Showcase Pages.

Am I connecting with my customers enough? 10 tips for customer outreach

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Do they follow you on Instagram or Twitter , or do they prefer to read your business insights on LinkedIn ? Share your latest blog post on LinkedIn, or post your Instagram photos to your website’s photo gallery. 4. Maybe they respond well to humorous posts and ads, or maybe they prefer informational correspondence. How’s your customer outreach? Keep your brand consistent.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

What is Social Media Marketing?

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This information can be presented in a variety of formats, including news, video, white papers, e-books, infographics, case studies, how-to guides, question and answer articles, photos, etc.” For years, I struggled to explain to my mom what I do for a living. Now, I struggle to explain what I do for a living to my friends. The onus is on me because I am the expert in communications.

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite. Waiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki).

Tools I use to amplify social campaigns

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When people join my Gaggle, they’re signing up to retweet and share some or all of what I share and post to GaggleAMP onto one or all of their social media platforms, either automatically via AutoAMP through Twitter and LinkedIn or moderated in a queue to Facebook and Google+. What is it called when you stoke your followers into a dance frenzy? Engagement! That is where SOCi comes in.

Search + Social = Online Reputation Management

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Moreover, moguls, oligarchs, and high-net-worth individuals tend to be both too busy and private to invest the time and energy registering, building out, and keeping fed a small army of social media profiles, including more than just LinkedIn. The entire process is as easy as putting together one good bio page or LinkedIn profile. There a lot more information I could go into.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

Don’t be a “wuss” anymore on social media with your content and discussions

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And, in my recent series, I question the thoughts, ideas, actions and content of well-known LinkedIn marketing experts like Viveka von Rosen , social media experts like Jay Baer and David Meerman Scott and social selling experts like Kurt Shaver. You need to take control with the content you are putting on the LinkedIn publishing platform–and through the discussions you create.

The best automagical Twitter following tools for your business

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Keep your feed clean of out-dated information that can confuse people. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Internet marketing abhors a closed door so open a window

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Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).

Remember to market to your own influencer network

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So, first, I quickly made sure I was connected to as many people as I could on LinkedIn. Then, I exported and downloaded all of the contact info of all the people I am connected to on LinkedIn. Then, I dusted off my professional-level copy of Contactually  and then imported my 7,500 LinkedIn connections into a bucket called LinkedIn. I really love influencer marketing.

Could LinkedIn Destroy Facebook?

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LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. If I need someone’s email, I visit his or her LinkedIn profile. LinkedIn got less attention. LinkedIn Today. Endorsements.

11 Easy Social Media Tips and Tricks

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Add Social Media Information to Print Media. So, you just need to try your best to be everywhere, at least a little bit — or at least where your customers, your fans, your colleagues, your neighborhood, your prospects, and your industry are, be it on LinkedIn or Facebook or Google+ or even Twitter. This week I am going to just take it back to basics. Enjoy! Ask Questions.

My assistant is a robot

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To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy. Like this post?

Enterprise gamification is a spoon full of sugar

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Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions. In a most delightful way” — Mary Poppins.

Tools that help monitor and measure social traffic

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Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools. Like this post?

What’s new in content marketing?

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According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Delivery of informative content will establish you as an authority within your industry. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Automated Content. Niche Content. Multimedia Content. Influencer Content.

Social media strategy leaders: Tory Starr

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One week it would be location sourcing using Tweetdeck; another week it could be using LinkedIn for finding new story leads. Now, I run a biweekly meeting where social media professionals from across the building can come together informally to talk about social media trends and challenges. Introduction to the Interview. Let’s get to the interview, shall we? INSPIRATION. Definitely!

Earned-media micro-influencer marketing master class

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While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite. My goal? Shashi’s class is as amazing and as popular as he is. My Personal Digital PR Philosophy.

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Your website is wearing mom jeans and shoulder pads

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And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Like this post?

The state of earned media blogger outreach

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There is zero downside to saying hello to this community on a regular basis and leading with simple, friendly, and informative infographics in a friendly “here, this is for you, I hope you enjoy it” seems to work, especially since each outreach also offers access to all the smart nutritionists and dietitians that work there for QAs and interviews, etc. unless.”

15 B2B case studies show how content marketing drives ROI

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LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Will your job search survive your social media activity?

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It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Beyond knowing not to allow negative information about yourself out there on social media, you should know that the survey did uncover that some employers did not immediately reject candidates with negative information online.

Marketing to Millennial business buyers

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For advertising, use social media like Facebook and LinkedIn. Get to the point quickly (but make plenty of information available if they want it). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. They may not all be decision-makers quite yet, but they are certainly important influencers. Let’s take a look.

Google+ on its Third Birthday

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Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. No, not even LinkedIn or Twitter. I have been covering Google Plus since its inception three years ago. No more.

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27 surprising facts about salespeople who are Social Selling

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98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). You are almost 5x more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Social selling is not hard selling. In fact, it’s the opposite.

Are you a social media forager?

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The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed.

What the growth of inside sales means to B2B marketers

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Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing

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5 reasons B2B firms should invest in social media

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This is especially true of LinkedIn , where buyers look at personal profiles and company pages to get a feel for the people and the firm.This most basic reason for investing in social media is defensive. On LinkedIn, for example, you can promote awareness and familiarity through strategic network-building, status updates, group participation, publishing articles and even running ads.

Let the market view in

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They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Like this post?

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Exciting new tools for B2B prospecting

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Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized?