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How even social media & social selling experts are getting LinkedIn wrong – Part 1

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In previous posts, I shared how CMOs at Xerox, Lithium, G2Crowd, Wiley, and XOJet are getting LinkedIn wrong as they simply focused on brand awareness, reach, and filling the funnel. showed how the actions of these CMOs and others are the reasons behind why 8 out of 10 sales and marketing leaders are unable to prove a clear social media ROI on LinkedIn. They want relationships first.

How even social media & social selling experts are getting LinkedIn wrong – Part 2

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In my last post , I started to show how even the most recognized social media and social selling authors, experts, and consultants are getting LinkedIn wrong. Here is the actual LinkedIn summary for Judy Schramm , CEO of ProResource Inc., You will be proud of the way you look on LinkedIn. Or take advantage of our LinkedIn training and coaching programs. Have a great day.”

Influencer marketing is one percent inspiration, ninety nine percent perspiration

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While I might be willing to chase down the contact info of A-D-list bloggers via forms or hunting them down via LinkedIn or Facebook Messenger, Dailymile mail, or Twitter DMs, I only engage long-tail bloggers if they share their email address gladly. The informational microsite. Waiting for class. My Personal Digital PR Philosophy. Spoil everyone (like you would Guy Kawasaki).

B2B Marketing: Creative Ways to Promote your Content using LinkedIn and Twitter

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LinkedIn pen (Photo credit: TheSeafarer). Here’s a couple of creative ways to promote yourself and your content to users on Twitter and LinkedIn. B2B marketing and networking using Twitter and LinkedIn are different than traditional networking for a number of reasons. Consider implementing the following: LinkedIn. Take advantage of LinkedIn’s new LinkedIn Showcase Pages.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

The best automagical Twitter following tools for your business

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Keep your feed clean of out-dated information that can confuse people. Now, we’re on to automating Twitter following, following-back, and unfollowing. More on that later. Here’s my list: SocialOomph. I’ll admit that I mostly use SocialOomph for their very handy auto-tweeting tool (I discuss it in detail over here:  Your social media marketing automation solution ).

Internet marketing abhors a closed door so open a window

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Even more, you might not have the best understanding of the true limits and boundaries of your online home, be it your WordPress or Drupal install, your Squarespace or Wix website , and even little hacks that can help bring your  YouTube, Tumblr, Facebook , Twitter , Google+, and LinkedIn profiles inline with your brand. Summary : Never paint your visitor into a corner. thought now).

What’s new in content marketing?

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According to LinkedIn Technology Marketing Company, 72 percent of marketers have a content strategy in place. Delivery of informative content will establish you as an authority within your industry. The three overarching goals of content marketing are lead generation, market education, and brand awareness. Automated Content. Niche Content. Multimedia Content. Influencer Content.

My assistant is a robot

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To the history of my calls, to the history of the conversations and relationship I have with each person, maybe even access to my Facebook, Google+, Twitter , and LinkedIn accounts so that each meeting can come with a briefing. community full access to as much of my personal and corporate information as humanely possible as long as it makes my life easy. Like this post?

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

Enterprise gamification is a spoon full of sugar

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Social media sharing:  while getting your employees to share all the cool stuff going on at your company may seem like a no-brainer, why is it so hard to get folks to post from their private Facebook, LinkedIn and Twitter when you go out of your way to make it super-easy, sending around an email every week with requests and suggestions. In a most delightful way” — Mary Poppins.

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Tools that help monitor and measure social traffic

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Sprout Social : This tool supports Twitter, Facebook, LinkedIn, and YouTube. It is a platform that allows you to manage your social media conversations, while at the same time it analyses and interprets the information in a way that helps you plan future social media marketing campaigns. Channel Specific Monitoring and Traffic Tools. Paid Social Media Monitoring Tools. Like this post?

11 Easy Social Media Tips and Tricks

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Add Social Media Information to Print Media. So, you just need to try your best to be everywhere, at least a little bit — or at least where your customers, your fans, your colleagues, your neighborhood, your prospects, and your industry are, be it on LinkedIn or Facebook or Google+ or even Twitter. This week I am going to just take it back to basics. Enjoy! Ask Questions.

Could LinkedIn Destroy Facebook?

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LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. If I need someone’s email, I visit his or her LinkedIn profile. LinkedIn got less attention. LinkedIn Today. Endorsements.

Will your job search survive your social media activity?

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It is hard to imagine that in this day and age, job candidates still have information on their social media profiles that prevent them from being hired. Beyond knowing not to allow negative information about yourself out there on social media, you should know that the survey did uncover that some employers did not immediately reject candidates with negative information online.

B2B Marketing Trends for 2016

social advertising on LinkedIn, programmatic networks like Choozle) that. sales agent to the information manager and broader business ecosystem. This report was compiled by Tom Pick and Tony Karrer, co-founders of the B2B Marketing Zone and Social Media Informer. Please contact john.moses@aggregage.com for more information. B2B Marketing. know which half." Look for.

The state of earned media blogger outreach

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There is zero downside to saying hello to this community on a regular basis and leading with simple, friendly, and informative infographics in a friendly “here, this is for you, I hope you enjoy it” seems to work, especially since each outreach also offers access to all the smart nutritionists and dietitians that work there for QAs and interviews, etc. unless.”

Your website is wearing mom jeans and shoulder pads

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And so many of your clients and brands — the ones that fill the  clients ,  case studies , and  testimonials  portions of your corporate and personal website — to say nothing of your LinkedIn , Google , and Facebook profile  have changed. After three chapters, I am both excited and delighted by both how much I have learned and how much I already knew. Like this post?

Marketing to Millennial business buyers

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For advertising, use social media like Facebook and LinkedIn. Get to the point quickly (but make plenty of information available if they want it). This generation expects you to be tweeting, blogging, posting on Facebook, and participating in LinkedIn groups. They may not all be decision-makers quite yet, but they are certainly important influencers. Let’s take a look.

15 B2B case studies show how content marketing drives ROI

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LINKEDIN : Had to be converted to social selling. After the release of tools such as Sales Navigator and TeamLink, LinkedIn’s own sales team began seeing significant results. SAP : The global strategy was aimed at enabling cross-cultural information to be efficiently shared around the company. SAP has four Facebook pages, four Twitter feeds, and two LinkedIn accounts.

Google+ on its Third Birthday

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Up until recently, giving up all your information to Google on your Google+ about page (mine is https://plus.google.com/+chrisabraham/about ) would pretty much guarantee Google would associate my pretty face with any content that came up on Google Search that was mine. No, not even LinkedIn or Twitter. I have been covering Google Plus since its inception three years ago. No more.

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27 surprising facts about salespeople who are Social Selling

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98% of sales reps with 5000+ LinkedIn connections achieve quota (source:  Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). You are almost 5x more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Social selling is not hard selling. In fact, it’s the opposite.

Let the market view in

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They have a point of view, are comfortable with their perspective and only accept information that confirms their opinions. Some marketers, who like to think of themselves as fact based, support their views by pointing to the latest LinkedIn poll, their Twitter feed, articles their Facebook friends post or some list of “top tens” that has gone viral. Like this post?

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Are you a social media forager?

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The messaging is all about being compelling, interesting, attractive, entertaining, and informative — one’s charm and engagement should be enough. When you put lots of energy, time, and passion — but no plan — into your social media marketing and PR campaigns, you’re a forager. And you surely won’t starve foraging. You’ll always be fed.

4 Elements that drive B2B direct marketing results

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This is information of value that focuses on the issue/problem that is addressed by your product/service coupled with no commitment asked of the recipient beyond their basic information (keep the form simple and short). By offering ongoing valuable information, you keep the lead interested. Do You Know the Basics? So with that in mind, this blog is focused on the basics. If

What the growth of inside sales means to B2B marketers

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Also it’s a good idea to provide reps with email templates and robust content libraries so they can easily craft informative email messages. One IBM inside sales rep reported connecting with a CIO through LinkedIn and ending up with a $500k deal. B2B Marketing Internet Marketing B2B marketing business-to-business call center inside sales linkedin marketing Sales video marketing

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Exciting new tools for B2B prospecting

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Early examples of this exciting new trend in prospecting were Jigsaw, a business-card swapping tool that allowed sales people to trade contacts, and ZoomInfo, which scrapes corporate websites for information about business people and merges the information into a vast pool of data for analysis and lead generation campaigns.  Are they growing?  Near an airport?  Unionized? 

37 facts on the future of Social Selling vs. Cold Calling

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98% of sales reps with 5000+ LinkedIn connections achieve quota (source: Sales Benchmark Index ). 55% of B2B buyers search for information on social media (source:  MediaBistro ). You are almost 5X more likely to schedule a first meeting if you have a personal LinkedIn connection (source: Sales Benchmark Series). Social selling is not hard selling. In fact, it’s the opposite.

Wikipedia Management for Dummies

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Put together a really nice user page – mine’s terrible because my first elaborate version was self-promotional so they even nixed my user page, so go neutral, informational, and factual. Rationale: Adding more information about 71-year-old ultra-rower Darlene Brennan. “Why should I?,” ” No you can’t. My best advice is: don’t be shady. Don’t do it.

Build your brand (for free)

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Traditional entrepreneurs, salesmen, and business owners have always served on boards, been members of clubs, non-profits, joined fraternal and sororal groups, faith communities, churches, conferences (mostly paid), have taken lunches, spoken at high schools, colleges, at the YMCA, and even volunteered to sit at fold out tables in order to hand out alumni information on behalf of their alma maters.

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New York’s happiest B2B database marketer

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Lastly, we have a special technology that direct integrates our Salesforce Instance with LinkedIn data. The score is based on public information—Unilever’s Foundry program, for example—to grade the top 200 advertisers’ inventiveness, on a 1 to 5 scale.  . Q: How is your data housed and accessed?   . Relationship information, like the corporate hierarchy. It’s out of date.

Stepping Outside of Bounds: Taking a Broader Marketing Perspective

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In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. Photo credit: Christopher S. As someone who is a boundary spanner, this rings quite true.

Named account marketing: new tools and techniques to reach a limited universe

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Expensive, to be sure, but well worth it for hard-to-get information like additional contacts, job titles, buying role, and direct phone numbers. Another Another approach, albeit less productive, is LinkedIn research. Some B2B marketers know exactly what accounts are in their target market. What a luxury! Makino’s approach?  Laser focus,” says Rentschler. Data discovery.

Survey says: ANZ Companies use social media for business

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The information presented in this report is vital for other organisations to learn trends, user habits, and gain insights. LinkedIn and Facebook Usage Across Australia. LinkedIn usage is not quite as prevalent with 29% of Australians on the professional social network. However, that might make it easier for you to reach those professionals who are using LinkedIn.

Why you should consider centralizing your search keyword lists

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When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration.

Your corporate website needs to become a trap

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Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Chris Penn is a maestro.

Where to Get an Education in B2B Content Marketing

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Most of us in B2B prepare content around business problems, focusing on technical information, how-to material, and industry trends.  Visuals as a delivery mechanism for complex information.  When your material lives on Twitter or LinkedIn, it is not under your full control. But this is the one to acquire for your marketing library, for two reasons.

10 Reasons why you should have an active business blog

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To put things in perspective in relation to the other digital marketing extras you might have for your business (in addition to your website), Facebook was opened to everyone in 2006, Twitter also launched in 2006, and LinkedIn launched in 2003. Blogging can help you communicate special events and information with your customers quickly. Blogs have been around for quite some time now.

Task management is time management: 3 tools that work

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Don’t forget Pinterest, Instagram, Facebook, and LinkedIn. And you’re just a click away from viewing customer profile information that you might want to review before your next meeting. Until they invent cloning, we entrepreneurs will have to work smarter with the technology that’s available to us. All-in-One Social Media Management. You’ve got your Twitter profile. Smarter Calendar.

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Tweet like Guy Kawasaki for Twitter success

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Well, Guy has the same belief about not only reaching past the top influentials but actually bypassing them, in his words : Reliance on influentials is flawed because the Internet has flattened and democratized information. People love and hate my friend Guy Kawasaki.  Part I) , and others. Well, Well, I stand by Guy. While I am no Guy Kawasaki with only 43.9k followers instead of 1.3 link].