When all five roles are using the same keywords as the content strategists and information architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn. IBM’s audience doesn’t gear its information needs around an event and campaign schedule. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Keyword collaboration isn’t just important for digital marketing. IBM sponsors the event. MORE >>

While people are freaking out how privacy-invading frictionless sharing is, we have all been frictionless sharing everything and anything, including our credit card information, SSNs, and secret questions’ answers, with everywhere and everything, including Friendster, MySpace , eHarmony , match.com, Facebook , Twitter , and especially AOL, Yahoo!, Internet Marketing Public Relations Search Marketing Social Media Marketing Facebook facebook timeline george washington university linkedin MySpace StumbleUpon TechCrunch twitterWhat is it, you ask? Oh, what a pity. MORE >>

What we forget is that despite the distance and arguably impersonal nature of talking to people via the tiny computer in our hand, the correct definition of “network” (for purposes of marketing, that is) is this (also from M-W): an informally interconnected group or association of persons (as friends or professional colleagues). All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn. How can you work LinkedIn to convert a customer service rep’s brother-in-law into a customer? The Extended Network. MORE >>

However, LinkedIn has been one of the biggest helpers not only to me – but to Page One Power as well. started my LinkedIn profile  after I graduated to potentially help me find a job. I’ve worked He responded with his contact information, asking if someone could contact him; so I passed his information on to our sales department who will be contacting him shortly. The contact said he found my profile through a search on LinkedIn for “link building” and my profile came up due to some of his 2 nd degree connections. Image via CrunchBase. MORE >>

Some of you probably know that I do a lot of professional speaking and training–if you follow me on Twitter or you are connected to me in Facebook or LinkedIn, I will send you notices of when and where I am speaking. If you provide information that is truly helpful, very few folks will unsubscribe–and those that do are people that you don’t want, because they are leaving because they don’t care about your subject, so it is OK. If you are providing truly helpful information, people will pass it along to others with the same problems. MORE >>