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| | BIZNOLOGY
OCTOBER 10, 2012 Could LinkedIn Destroy Facebook?
LinkedIn is starting to look – and act – a lot more like Facebook and Twitter. Now that you can share news and updates – and group discussions are gaining traction – could LinkedIn change the social networking landscape? Somewhere in early 2005, I started to receive my first connection requests for something called “LinkedIn.” Before long, I started to view LinkedIn as a reasonable substitute for my address book in Outlook. If I need someone’s email, I visit his or her LinkedIn profile. LinkedIn got less attention. LinkedIn Today. Endorsements.
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FEBRUARY 5, 2013 Your corporate website needs to become a trap
Bookmarks are passé and our memories are addled with too much to do, too many sites, and too much information. Whatever the offer is, the visitor needs to perceive a value-for-value trade between their contact information and the lure you’re proffering. I just started as Director of Social Media at Unison Agency in Washington’s historic Georgetown. Chris Penn is a maestro.
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AUGUST 31, 2012 Why do you want Twitter followers?
Or LinkedIn connections. While you might not describe Facebook or LinkedIn the same way, the ideas are similar. Bing made a deal with Facebook to plumb Like data and other Facebook information. Image via CrunchBase. read an article today that sums up so much of what passes for social media marketing. In that article, Patricio Robles wondered if your Twitter followers are silent or fake. It’s a well-sourced article that links to several studies and articles and well worth the read. Go read it now. I’ll wait right here for you.) Or Facebook friend. Follower envy.
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DECEMBER 5, 2012 Stepping Outside of Bounds: Taking a Broader Marketing Perspective
In a recent blog, Reid Hoffman, co-founder of LinkedIn, talked about the differences between professional allies and acquaintances. As he stated, “Weak ties can uniquely serve as bridges to other worlds and thus can pass on information or opportunities you have not heard about”. Photo credit: Christopher S. As someone who is a boundary spanner, this rings quite true.
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APRIL 18, 2012 What exactly is a social graph?
In LinkedIn, they make this explicit, showing you that you are a second- or third-level connection with someone else and they let you introduce yourself through your first level connections. They have relationships through LinkedIn or Google+ or Twitter or e-mail or (God forbid) real life. few months ago, Facebook asked to mine my e-mail contacts to get me new LinkedIn connections.
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JULY 31, 2012 Do you have a handle on your online reputation?
Why not create LinkedIn, Twitter and About.me Finally, if all the above gave you a migraine, hiccups, or gas, you’re always welcome to email , tweet , Facebook , Google+ , LinkedIn , Skype , or call me and we can talk about getting all of this off your already-burdened shoulders. Burping in Church. Song of Myself. profile? Do you take photos? it,ru,mx, etc). Pinterest?
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BIZNOLOGY Why you should consider centralizing your search keyword lists
| THURSDAY, NOVEMBER 8, 2012
When all five roles are using the same keywords as the content strategists and information
architects (IAs) who work on your website, that’s when the magic we call content marketing happens. Thousands participated in related conversations on Twitter, Tumblr, Facebook, and LinkedIn
. IBM’s audience doesn’t gear its information
needs around an event and campaign schedule. Photo credit: Wikipedia. Last month, I wrote about 2 challenges to keyword collaboration. Keyword collaboration isn’t just important for digital marketing. IBM sponsors the event. MORE >>
BIZNOLOGY Adventures in Frictionless Sharing
| TUESDAY, JUNE 19, 2012
While people are freaking out how privacy-invading frictionless sharing is, we have all been frictionless sharing everything and anything, including our credit card information
, SSNs, and secret questions’ answers, with everywhere and everything, including Friendster, MySpace , eHarmony , match.com, Facebook , Twitter , and especially AOL, Yahoo!, Internet Marketing Public Relations Search Marketing Social Media Marketing Facebook facebook timeline george washington university linkedin
MySpace StumbleUpon TechCrunch twitterWhat is it, you ask? Oh, what a pity. MORE >>
BIZNOLOGY Every Digital Marketer’s Most Valuable Asset: The Extended Network
| MONDAY, JULY 9, 2012
What we forget is that despite the distance and arguably impersonal nature of talking to people via the tiny computer in our hand, the correct definition of “network” (for purposes of marketing, that is) is this (also from M-W): an informally
interconnected group or association of persons (as friends or professional colleagues). All of your employees have networks and many of them actively engage in social networks – Facebook, Twitter, Pinterest, and LinkedIn
. How can you work LinkedIn
to convert a customer service rep’s brother-in-law into a customer? The Extended Network. MORE >>
BIZNOLOGY It’s a Small (Online) World After All
| WEDNESDAY, MARCH 27, 2013
has been one of the biggest helpers not only to me – but to Page One Power as well. started my LinkedIn
profile after I graduated to potentially help me find a job. I’ve worked He responded with his contact information
, asking if someone could contact him; so I passed his information
on to our sales department who will be contacting him shortly. The contact said he found my profile through a search on LinkedIn
for “link building” and my profile came up due to some of his 2 nd degree connections. Image via CrunchBase. MORE >>
BIZNOLOGY How do I avoid unsubscribes?
| WEDNESDAY, NOVEMBER 28, 2012
Some of you probably know that I do a lot of professional speaking and training–if you follow me on Twitter or you are connected to me in Facebook or LinkedIn
, I will send you notices of when and where I am speaking. If you provide information
that is truly helpful, very few folks will unsubscribe–and those that do are people that you don’t want, because they are leaving because they don’t care about your subject, so it is OK. If you are providing truly helpful information
, people will pass it along to others with the same problems. MORE >>
- Email bankruptcy and internal social networking BIZNOLOGY | WEDNESDAY, APRIL 11, 2012
- Get Into Your Buyer’s Psyche To Create Relevant Digital Marketing BIZNOLOGY | WEDNESDAY, MAY 9, 2012
- The Sorry State of Internet News BIZNOLOGY | FRIDAY, APRIL 6, 2012
- Social Business: Facebook for the Enterprise? BIZNOLOGY | THURSDAY, OCTOBER 11, 2012
- Five Ways to “Get Real” With B-to-B Social Media BIZNOLOGY | WEDNESDAY, FEBRUARY 29, 2012
- Social Media and Content Marketing BIZNOLOGY | FRIDAY, APRIL 19, 2013
- Growing your business in a world without Google BIZNOLOGY | TUESDAY, DECEMBER 14, 2010
- Interview with paid search expert Andrew Goodman BIZNOLOGY | WEDNESDAY, JANUARY 26, 2011
- Is there still room for new social networks? BIZNOLOGY | THURSDAY, NOVEMBER 3, 2011
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