LeadSloth
APRIL 15, 2010
If you want to make a start with Lead Nurturing, what are the right questions to ask? In this post I present a short checklist of questions to ask before you get started with lead nurturing: Do you want to nurture new leads, existing leads or both? When do you send leads to sales? Segmentation. Dynamic Campaigns.
LeadSloth
AUGUST 24, 2010
On Thursday I’m presenting a webinar with Treehouse Interactive , called “Lead Nurturing 101″ One of the registrants sent me the following question: How much of this webinar will be about content, i.e. exactly what to say in each subsequent email in a series designed to move someone from prospect stage to buying stage?
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LeadSloth
AUGUST 4, 2009
Lead Source Measurement Needs Improvement. There are two big limitations for using this in B2B marketing: You can only see conversions, not opportunities or revenue (because that information is in the CRM system). How would you use this lead source tracking tool? Tracking where a visitor comes from is not a new technique.
LeadSloth
NOVEMBER 16, 2010
The topics for these meetings was drip campaigns and lead nurturing. Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Segmentation on Lead Source and Search Keywords. Database Segmentation.
LeadSloth
FEBRUARY 17, 2010
Let’s look at the 5 Ways in which Social Media is changing Lead Management and Marketing Automation. Lead Generation. Use your Marketing Automation and CRM systems to see if this traffic converts to qualified leads and sales opportunities. Lead Nurturing. Lead Intelligence. Intra-company Collaboration.
LeadSloth
SEPTEMBER 24, 2009
If you start doing marketing automation or lead nurturing, first focus on the most attractive subset of your prospects. Make Sure You Have Enough Leads. If your problem is lack of raw leads, first address that problem. Describe Your Lead Flow. Leads go through various stages, from new leads to existing customers.
LeadSloth
AUGUST 26, 2010
Lead Intelligence. It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. Collaboration.
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