Anything Goes Marketing

OCTOBER 1, 2006

This post focuses on using blogs for lead generation. As a disclaimer, my blog's purpose is NOT for lead generation. By lead generation I mean very simply: "generating new prospects that will buy your products or services". The question is: "How do you translate your regular readers into real leads?"

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Anything Goes Marketing

OCTOBER 3, 2006

It basically explains that when people are at the beginning of the sales cycle, they're just looking for information so provide people a way to sign up for your newsletter or a link to a whitepaper. Tags: email marketing B2B lead generation Sales process search. Don't expect them to sign up for a free consultation.

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Anything Goes Marketing

AUGUST 28, 2006

Clicking on "Contact" brought up an easy to use form that only asked for the basic amount of information. The more you put the onus on the web user to decide if their request is sales or support related, the less leads your website is going to generate for you. Chad H Tags: lead generation , clickz , web design , business blogging.

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Anything Goes Marketing

NOVEMBER 29, 2006

Putting a time constraint works with selling products, it will definitely work with people accessing information that is informative and entertaining (I kick myself when I don't read each of the MarketingSherpa articles before they expire). Have you seen any other great B2B lead generation campaigns that really stood out for you?

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Anything Goes Marketing

OCTOBER 18, 2010

Blogs are too important in keeping customers and future customers informed about your industry, your products and your company, driving people to your website, and generating leads. A recent study by Hubspot found that those companies that use blogs generate 67% more leads than those that don't. However, anyone that can open a.

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Anything Goes Marketing

JULY 4, 2010

Reality Bites: We’re Too Busy, We Change and We Lie One of the easiest ways to build out the profile of individuals in your database is to ask people to provide you with the information you need for your segmentation purposes and to make sales happy. Are you allowing people to update their information? People lie.

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Anything Goes Marketing

APRIL 5, 2009

While some marketing teams are facing cut backs and spending freezes or reductions, they still need to hit their goals which may include generating X number of leads, Y amount of influenced pipeline and/or Z amount of influenced sales. While many may label this as “lead nurturing”, it goes well beyond lead nurturing.

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Anything Goes Marketing

NOVEMBER 16, 2008

It's been proven that archived webinars can generate more leads then the actual live event. Reuse all of your marketing materials in your lead nurturing efforts. Having the right content for automated lead nurturing programs can be the most difficult part of a lead nurturing campaign. Reuse (and abuse) your whole company.

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Anything Goes Marketing

APRIL 7, 2010

When the marketer says “we don’t have anything good to SEND to our database”, they assume that the marketer is defining how and when the buyer should receive information. If this is not done, there is a greater chance that leads will leak out of the sales and marketing funnel and may go to the competition. Social media highlights.

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Anything Goes Marketing

NOVEMBER 15, 2009

This doesn’t just mean the pipeline influenced from a lead nurturing program but also can mean the effectiveness of lead scoring to the sales team. EE09 #Eloqua JenPumpItUp : Session tip: How good is your lead scoring program? EE09 rhonda : #EE09 marketers shld work w/ the sales team to help define a qualified lead for scoring.

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Anything Goes Marketing

OCTOBER 23, 2006

Typically this content is great stuff and includes tips, industry news, offers and other useful bits of information. All of that great content could actually drive people to your website and generate new leads as people will be searching for content contained within your newsletters. In the end you have created a Blogletter!

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Anything Goes Marketing

NOVEMBER 29, 2006

Why not multitask to get your real work done and find out more information about the IBM blade server that you had your eye on. Using Chat for Lead Generation When I clicked on IBM's chat button, I was told that no one was online. At the very least you can ask for an email address so you can send them some personalized information.

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Anything Goes Marketing

JULY 18, 2007

Automation of Direct Mail is the Key If you're a smaller business and you get minimal leads, this is typically a non-issue. You are typically happy to get the leads and you can do this fulfillment yourself. Chad H Tags: direct mail for lead generation. You can also manually decide if the order is worth fulfilling.

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Anything Goes Marketing

AUGUST 16, 2006

In an article that he wrote for Rain Today, Brian Carroll , an authority on how businesses can improve the lead generation process, sites evidence from Marketing Sherpa and the Nielsen Norman Group to outline why companies don't translate great web traffic into sales leads. You can just sign up on your own.

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Anything Goes Marketing

SEPTEMBER 13, 2009

The goal is to demonstrate that key email metrics such as opens, click-throughs and conversions are much higher while unsubscribes are much lower using an automated program such as lead nurturing when compared to manual email sends (“one offs”). Therefore email opens as an example is not good enough.

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Anything Goes Marketing

NOVEMBER 27, 2006

Calculate marketing ROI with the Marketing Lead Calculator : Calculate marketing ROI with this interactive spreadsheet by B2B sales and marketing expert Mac McIntosh. ZoomInfo : Looking for contact information for a company? Tags: email marketing lead generation lead conversion search.

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Anything Goes Marketing

NOVEMBER 19, 2006

Here are some of the items I really liked: In my industry, we sometimes preach to hold off on passing leads (inquiries) to sales until they are "qualified"(I don't even want to get into a definition of this). Andrath feels that sales should be aware of all potential leads. It also ensures greater buy in from sales.

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Anything Goes Marketing

OCTOBER 15, 2006

Whichever the case, creating a white paper will help your organization generate new leads and help close out sales. Michael is one of the leading authorities on the topic of writing and marketing white papers and has written a simple easy to read book on the topic. Tags: B2B lead generation online marketing.

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Anything Goes Marketing

AUGUST 24, 2006

Brian Carrol over on his blog wrote an article called " Using White Papers for Lead Generation " in which he claims that you shouldn't try and sell to people who just downloaded a white paper. Brian adds "don't pass white paper inquiries to your sales people until they're more rigorously qualified as sales-ready leads".

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Anything Goes Marketing

MAY 26, 2007

your target audience no longer just wants to receive information from you but they want the ability to respond and have their say. Lead qualification: There are two benefits here. In order to leave comments, you could add some additional lead qualification questions to the registration process. Email Newsletter 2.0

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Anything Goes Marketing

DECEMBER 15, 2008

Let's assume that the marketer may not know all of this information just yet. The bottom line is that the marketing team needs to promote events but the more emails that are sent may lead to list attrition. Tags: email marketing B2B lead generation enewsletter. Even if you're Canadian it's not really that funny.

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Anything Goes Marketing

AUGUST 7, 2007

Only ask for the information that you need and let the visitor know that they will only need to register once (it's a best practice to configure your site this way if possible). Make sure the information is relevant. Provide easy access to FAQs and contact information and have someone on the other end of the line.

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Anything Goes Marketing

JULY 20, 2007

If the company is of interest, it should be fairly easy to request for additional information. The web visitor will know after a few seconds if this is something that they are interested in It's easy to request additional information and all that is required is to fill out two fields to complete the web form.

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Anything Goes Marketing

JANUARY 27, 2008

It lets you know if these "inactive" contacts are still alive if you get a response and you can use the opportunity to ask these people additional lead qualification questions to round out their profiles. With this additional information, you can target these people accordingly. Seriously - join already.

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Anything Goes Marketing

NOVEMBER 11, 2007

Here are the changes that were made for the follow up email that lead to the high response rate: Dynamic Personalization Part 1: The sender. Most of the information coming from account managers is valuable and customers are more likely to open and respond to these emails. This leads to my next point on subject line techniques.

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Anything Goes Marketing

SEPTEMBER 4, 2006

In this way, businesses can help generate leads using blogs and you can increase your blog traffic Many people find your blog daily either from comments you may have left on other blogs, links from other websites, random searches etc. 10 ways to increase blog conversions Write compelling and informative content.

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Anything Goes Marketing

APRIL 17, 2006

In push/pull marketing you are either sending out information to your customers/prospects or allowing them to choose the information that they want to receive (this may also be wrong so feel free to correct me). The information is also easily sortable and does not get mixed up in your more crucial email.

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Anything Goes Marketing

DECEMBER 12, 2006

I also had a pleasant surprise last week when I found out that Brian Carrol over at Start With a Lead was linking to my blog. I've just finished reading a book called "3G Marketing" and found some interesting information that I'll share. Tags: web analytics lead conversion website traffic blogging Google.

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Anything Goes Marketing

AUGUST 10, 2006

This never goes over very well but may make for a lively discussion but will lead to a short blogging career. The bottom line is feel free to comment about whatever you like but make it entertaining and informative. DO NOT PUT PERSONAL AND PRIVATE INFORMATION IN YOUR COMMENT. You would think this one was obvious but it's not.

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Anything Goes Marketing

FEBRUARY 27, 2007

I had read a good case study a while back at Marketing Sherpa that mentioned that you may want to try writing emails that contain some good information at the top of the email as this will seen in the AutoPreview in Outlook. Notice how important the AutoPreview information is. Marketing Sherpa left out a few key items: a.

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Anything Goes Marketing

OCTOBER 13, 2008

Lead results so far have been pretty good, but conversions are terrible (we have not used any of these landing page designs yet). Don't confuse the web visitor with additional information. The conversion goal is for prospective clients to call or complete the short contact form. This reduces the anxiety of the web visitor. Good luck!!

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Anything Goes Marketing

FEBRUARY 6, 2008

If you don't have a site search, you're missing out on an opportunity to help web visitors to find information on your web site and better leverage your web and overall marketing investments. The easier it is to find the right information, the better chance at conversions and eventually closed deals.

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Anything Goes Marketing

APRIL 23, 2007

The website is no longer a site that you go to when you want the latest information and then leave - it's become a community that many web users call home. User Generated Mania : USA Today allows its community members to leave your own comments on actual articles.

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Anything Goes Marketing

APRIL 20, 2006

Depending on how you collect information and the technology that you are using, he writes that you should be personalizing your emails based on: -Preferences: The type of content that they want to see -Behaviour: purchase history, web visits etc. Technorati tags: Dynamic email , segmentation , fun , personalization

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Anything Goes Marketing

JULY 15, 2006

It just sort of slips out when clients ask me how can I generate more leads and keep people coming back to their websites. Just like I've found, it takes a strong commitment to keep writing interesting and informative blog posts.

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Anything Goes Marketing

MARCH 8, 2009

Some of the smartest people that I knew were from a technology post-grad college that I attended called the “Information Technology Institute (ITI) in Toronto. I of course lead an amazing team, but this new position requires me to be active with as many customers in my segment as possible to support my team.

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Anything Goes Marketing

DECEMBER 21, 2008

Have a look at Karl Roche's excellent post on Twitter for events for more information. You can instruct event registrants to use Twemes to follow the Twitter conversation about the event. Ask email subscribers for their Twitter ID when they sign up.

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