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7 Proven MarTech Tools Every B2B Marketer Needs

sagefrog

LeadLander 7. By analyzing social media data and online trends, SparkToro helps marketers make informed decisions about content creation, audience targeting, and overall strategy development. We’ll help you answer this question and build a B2B MarTech stack to streamline your marketing efforts and accelerate your reach and growth.

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. Presto.Leads!

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DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. It then added value by enhancing the data with business directory information and making it easy to buy the names of individual contacts. ABR is still a bit rough around the edges.

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Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Also, some form vendors are not able to append to existing records (resulting in duplicates) or to link new registrations to a Salesforce.com campaign. Lead scoring based on attributes (e.g.

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A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark Consulting

But again, this information is tied to a company visit; not a user visit. Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation. JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality.

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Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

Online Marketing Institute

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload.