The Effective Marketer

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Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We are keeping the reviews independent--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. They meet their promise. Day 1. Day 2. Day 3.

Smashmouth Review - LeadLander - Who's Really Visiting Your Site?

Smashmouth Marketing

We are keeping the reviews independant--actually using the products/services, and then critiquing them. I had heard about LeadLander from a competitor (surprisingly, not all competitors are enemies.that's another blog post). Installed LeadLander on both our company website, www.green-leads.com, and on the Smashmouth Marketing blog. Reviewed the LeadLander Reports: Site traffic was up 45% for the day. We checked the companies out with the LeadLander Jigsaw link, and were able to identify 2-3 marketing contacts per company. They meet their promise. Day 1. Day 2. Day 3.

A Primer on Website Visitor ID and Smart Form Technology for Lead Generation

NuSpark

But again, this information is tied to a company visit; not a user visit.  Here are some screen shots of the kinds of information you can track from various platforms: This is VisitorTrack , a program developed by netFactor Corporation.  JumpLead , Leadlander , LeadsExplorer and ProspectVision have similar functionality. Here’s an example of Loopfuse Marketing Automation.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. So the results of my informal survey were confirming our gut. Tags: nurturing leadlander demand marketing sales2.0 Since then we've had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Do I just nurture them? sales

DemandBase Adds Real-Time Access to Web Visitor Identities

Customer Experience Matrix

Last week they announced their next leap forward, an API to return detailed company information quickly enough to use it to tailor visitor treatments. In particular, there are no prebuilt connectors for specific application systems (Web site engines, CRM systems or analytics tools), so clients are on their own when it comes to integrating the information they receive. It then added value by enhancing the data with business directory information and making it easy to buy the names of individual contacts. It's another step in the company's systematic expansion. Clever folks.

Abandon Your Marketing Automation System!?

LeadSloth

Notifications of companies visiting your website are available from Leadlander , Netfactor , LEADSExplorer and DemandBase. Even though you can get reports on anonymous visitors via stand-alone tools, it’s much more work to set up notifications of website visits by known users, and even more challenging to sync that information with Salesforce.com. I’m working on an interesting project right now: moving away from a marketing automation system. The plan is to go back to using only Salesforce.com with some cheap add-on tools for email, form submission and data quality.

Power Selling Tools: Things Every Startup Sales Team Needs Selling At a Startup

delicious b2bmarketing

Visibility into marketing results: LeadLander One of the most overlooked areas for a sales team is access to website analytics. When most people think ab0ut website analytics they think of Google Analytics , which really is a poor tool for a sales person to be looking at as it provides information overload. With LeadLander you can get realtime feedback on this. long story shot.

Web Leads - Pounce, Pause, Nurture or Wait?

Smashmouth Marketing

A few weeks ago I published a product review of LeadLander. So the results of my informal survey were confirming our gut. Since then we've had a great experience using it. For what it touts itself to be, it does a great job. It did raise a question though, and before I put much thought into it I decided to ask 7 of my colleagues in the b2b demand gen/sales/marketing space. Pounce.

Getting More Out of Each Click with "Post-Click Marketing"

WebMarketCentral

While the specifics of each service vary, all of them essentially: automate the process of extracting visitor IP information from your log files; match the IP address to an organization; filter out ISPs; and map the company name to one or more external databases to provide additional information (company size, industry, key contacts etc.). What's key is how this information is used.

Web Leads – Pounce, Pause, Nurture or Wait?

Fearless Competitor

Bio below. A few weeks ago I published a product review of Leadlander r. So the results of my informal survey were confirming our gut. Guest post by Mike Damphousse of Green-Leads. Since then we’ve had a great experience using it. For what it touts itself to be, it does a great job. Now, how aggressively do I go after them? Do I pounce immediately? Do I just nurture them? Pause.

Smashmouth Review - Genius.com Accelerates The Close Part 1

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work? sales genius

Genius.com Accelerates The Close Part 1 - Smashmouth Product Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?

Genius.com Accelerates The Close Part 1 - Smashmouth Review

Smashmouth Marketing

The typical decision maker is bombarded with marketing contacts each day, yet they are still finding information on their own, they are educating themselves on industry sites, blogs, twitter and your website and emails. We all know that accelerating a prospect through the educational/discovery phase onward to a selling cycle and then a buying event takes time. Does it work?

Turning Web Site Visitors into Paying Customers

delicious b2bmarketing

It digs up information on Web visitors in real time, helping salespeople follow up on a visit with a cold call and a pitch. Demandbase Stream, which is aimed primarily at companies marketing to other companies, cross-references the Internet Protocol (IP) addresses of computers accessing a website with publicly accessible information and data from business databases. ERP Internet Cust.

Demandbase: A New Twist In The Lead Management Automation Market

delicious b2bmarketing

Home Forrester Research « I was recently briefed by | Main | Going Corporate » August 26, 2008 Demandbase: A New Twist In The Lead Management Automation Market [Posted by Laura Ramos ] In a recent survey of over 2100 IT professionals who buy or recommend telecom and networking solutions, we found buyers turn to peers and colleagues first, followed by vendor, industry trade, or professional Web sites, to inform their purchase decisions. Users can query this widget to find out more about these visitors and decide if they want to purchase full business contact information.