Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6

B2B Sales 100

B2B Sales Sales Leads Jigsaw Sales Qualified Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Lead Gen Generation 100

Smashmouth Marketing

JANUARY 7, 2010

During the session, we connected with the Chief Information Security Officer of an extremely large pharmaceutical company. Ask open ended questions -- leading questions. If you don't know where you are going, you might wind up someplace else: " What is your goal of your lead gen activity? Are you appointment setting ?

Lead Gen 100

Lead Gen Sales Qualified Leads Lead Scoring Lead Ranking 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Generation Marketing Qualified Leads 100

Smashmouth Marketing

OCTOBER 1, 2009

There were days in my lead gen life where I could have easily left for lunch and not come back for four hours. Gerhard Gschwandtner of Selling Power just highlighted last year's MIT / InsideSales.com study of outbound prospecting lead conversion. For many reps, unless territory comes into play, lead gen exists in a three-time-zone map.

Lead Generation 100

Lead Generation Tips Generation Marketing Qualified Leads 100

Smashmouth Marketing

AUGUST 28, 2009

When we're selling our outbound marketing demand gen solutions, we get asked all the time, where can I find inexpensive b2b sales leads ? So below is a collection of data sources we've used in our lead generation work. Jigsaw gives individuals and companies access to contact information for 15 million business people and profiles of 2.6

Jigsaw 100

Jigsaw B2B Sales Sales Leads Sales Qualified Leads 100

Smashmouth Marketing

SEPTEMBER 29, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That’s generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MARCH 19, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Marketing Qualified Leads Leads 100

Smashmouth Marketing

MARCH 3, 2009

Back in November I posted an article, Poker Equity and Marketing - Lead Equity. The topic got resurrected this week with the posting of my interview on the Funnelholic site, when a question from @chadhorenfeldt from Eloqua caused me to bring up Lead Equity. So how does this apply to lead gen/demand gen? What is Lead Equity?

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

JUNE 23, 2009

So the results of my informal survey were confirming our gut. Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off.". can typically move your odds of a successful sale ahead positively.".

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

SEPTEMBER 30, 2009

Her presentation about using LinkedIn successfully to generate leads was popular with the audience. That's generated a good amount of traffic and leads. Mike: I still wonder about b2b Facebook Fan Pages as a medium for generating leads, but I agree with you that twitter and LinkedIn are an incredible source.

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

JUNE 22, 2009

So the results of my informal survey were confirming our gut. Nigel Edelshain : "My instinct so far is call or email soon with some value-add (since leads go South fast) but not make direct reference to your tracking for fear of scaring them off." can typically move your odds of a successful sale ahead positively."

Leadlander 100

Leadlander Lead Scoring Lead Ranking Leads 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies, and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Social media is all the rage right now, and it should be.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

DECEMBER 30, 2008

Lead generation in the world of b2b can be enhanced by social media, especially with early adopters, techies and the net-gen crowd. Call it Lead Gen 2.0, but in my opinion it is just traditional lead generation, demand creation and marketing with some new twists. Target Them - We can't just wait for the inbound leads to show up.

Lead Gen 100

Lead Gen Social Media Work Management Marketing Management 100

Smashmouth Marketing

MAY 29, 2009

Joe: First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. The other consideration is once you have a lead, how do you bring value to that initial interaction.

Trends 100

Trends Work Management Marketing Management Sales Qualified Leads 100

Smashmouth Marketing

JUNE 17, 2010

ActiveConversion is a web based solution that allows organizations to identify visitors to their website, to automatically qualify and nurture leads, to get notified when leads become "hot," and to track ROI of marketing campaigns. The dashboard gives you visibility into seeing which of your leads is actually showing genuine interest.

ActiveConversion 100

ActiveConversion Jigsaw Demand Product 100

Smashmouth Marketing

DECEMBER 8, 2010

Be it appointment setting , lead qualification, or email marketing, where's all the goodness at? NetProspex's NetProspex Blog - The verified contact list-building behometh's blog is filled with far more than information on data. Where do you turn?

Inbound Marketing 100

Inbound Marketing Lead Qualification Marketo Marketing & Strategy 100

Smashmouth Marketing

JULY 1, 2010

Got a content-rich, informative website? Does the sales team have the tools and information it takes to make prospects feel they are gaining value and in control of the buying cycle? Salespeople want the same kind of leads. You and I both know that if you do, your prospects aren't coming back. Evolve the Quality vs. Quantity.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads WOM Word of Mouth 100

Smashmouth Marketing

JUNE 5, 2009

As for Oracle and SAP - they're always on Green Leads ' radar. So some benefits we found outside the obvious Lead: You can see what pages they visited during their session. Nice to know someone there is sharing our information. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

JUNE 14, 2010

In the enterprise, we are flooded with internal and external data -- nuggets of information that we find valuable or our colleagues find valuable and that we need to know in order to do a stellar job. Subscribe to the best in Lead Nurturing, Lead Generation, and B2B Marketing.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

JUNE 3, 2009

As for Oracle and SAP - they're always on Green Leads ' radar. So some benefits we found outside the obvious Lead: You can see what pages they visited during their session. Nice to know someone there is sharing our information. The Jigsaw link is very nice, especially if you have an unlimited Jigsaw license, like Green Leads.

Leadlander 100

Leadlander Jigsaw Marketing Analytics Tools Stats 100

Smashmouth Marketing

MAY 11, 2009

Joe : First, they should take advantage of and capitalize on every qualified lead sent to them by marketing. It’s not uncommon for sales people to ignore qualified leads simply because the first couple they called didn’t work out. The other consideration is once you have a lead, how do you bring value to that initial interaction?

Trends 100

Trends Work Management Marketing Management Buzz 100

Smashmouth Marketing

NOVEMBER 4, 2009

Great networking and information sharing. RT @damphoux : Carlos: marketing should be comped on sales accepted leads or marketing contribution to pipeline #b2buniversity. stephanietilton : nurtured sales leads provide 47% higher order value - Aberdeen #B2BUniversity. My estimate was 150 or so. Glad to have met everyone I met.

B2B 100

B2B Marketing Budget Creation Marketing Budget Lead Nurturing 100

Smashmouth Marketing

DECEMBER 24, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.”. That, by the way is the nugget of this whole piece.).

User-Generated Content 100

User-Generated Content Consulting Lead Generation Marketing Prospects 100

Smashmouth Marketing

DECEMBER 17, 2008

Chris Brogan 's recent blog post, Your Lead Generation Methods Have to Change hits on a topic that we all need to be reminded of: The new lead generation shifts your methods as a marketer from “talk about your dumb product” into “empower the users.” That, by the way is the nugget of this whole piece.)

User-Generated Content 100

User-Generated Content Tagging Consulting Lead Generation 100

Smashmouth Marketing

OCTOBER 6, 2009

an information technology research and advisory company. Richard: Sure, there are a range of benefits to blogging that inform all phases of what we at Gartner call the marketing activity cycle. Blogging, like many social and professional interaction platforms, informs all of these phases, not just the communication phase.

Gartner 100

Gartner Social Media Social Marketing Planning 100

Smashmouth Marketing

AUGUST 29, 2009

It's become sort of an informal survey. Whenever I interview B2B Marketing Thought Leaders , I ask what their favorite curry is. It started one night with Craig Rosenberg of The Funnelholic as we ate Thai food and imbibed several hoppy beers in San Francisco. As a matter of fact, it was the night before the first Sales 2.0

B2B Marketing 100

B2B Marketing B2B Conference B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

It's become sort of an informal survey. Whenever I interview B2B Marketing Thought Leaders , I ask what their favorite curry is. It started one night with Craig Rosenberg of The Funnelholic as we ate Thai food and imbibed several hoppy beers in San Francisco. As a matter of fact, it was the night before the first Sales 2.0

B2B Marketing 100

B2B Marketing B2B Conference B2B Sales 100

Smashmouth Marketing

OCTOBER 21, 2009

Here are my top 20: MattTGrant : Recap of Sesh on Webinars and Lead Gen at. Provide information that is worth retweeting. MitziThomas : A lot of marketers forget to measure phone leads along with Web leads. mpdm if you missed it - enjoy - - [link]. MikeBarzacchini : "Viral video (and social media) is. the top of the page.

Lead Gen 100

Lead Gen Viral Marketing Guidelines Open Rate 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems.

Cold Calling 100

Cold Calling Telemarketing Inbound Marketing B2B Sales 100

Smashmouth Marketing

SEPTEMBER 28, 2009

However, after exposure to inside sales reps for the variety of products/solutions they use, many of these customers have come to realize the benefits of having someone readily available with access to and knowledge of all pertinent internal resources and information systems.

Telemarketing 100

Telemarketing Deliverability Inbound Marketing Paid Search Agency 100

Smashmouth Marketing

AUGUST 30, 2009

The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 impacting the effectiveness of sales reps and lead management?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

AUGUST 29, 2009

The panel on “Customer Engagement Strategies” will highlight how Information Builders and others are aligning their sales and marketing departments for greater revenue success. Mike: Demand gen marketers work hard to generate sales leads, how is Sales 2.0 impacting the effectiveness of sales reps and lead management?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

MAY 1, 2009

Many CEO's don't have the guts to challenge themselves or their organizations to go on the offensive, to grab market share and lead their companies out of the recession. Both departments need to work in lockstep to create a better lead pipeline that's target rich. Sort of an informal survey. Gerhard : Sales 2.0 Today sales 2.0

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

JUNE 26, 2009

It's about delivering messages that inspire conversation and allows readers to inform themselves and if interested, engage. Provide basic information to open the knowledge share, provide links to other information, and keep it short enough that someone can scan it and/or absorb it at the pace they desire. Keep it simple.

Relevance 100

Relevance Demand B2B Marketing Cold Calling 100

Smashmouth Marketing

MARCH 1, 2010

The site is a community destination for business leaders to find and produce industry information, research, whitepapers and webinars. I've been participating with Focus.com as one of their contributing Focus Experts. The content value is huge, and the knowledge generated is phenomenal and growing daily.

Webinar Metrics 100

Webinar Metrics Class Lead Gen Content 100

Smashmouth Marketing

FEBRUARY 22, 2009

It was so informative and interactive for sales execs and marketing execs that Green Leads decided we wanted to sponsor the conference (March 4,5 in San Francisco). co-host, Gerhard Gschwandtner has agreed to have Green Leads provide live twitter coverage from the event. Requests for information. conference.

Conference 100

Conference Tips Broadcasting Salesforce.com 100