Everything Technology Marketing

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New Marketing Report: B2B Lead Generation Trends 2013

Everything Technology Marketing

Finally, the new 2013 B2B Lead Generation Report is available! Download it here: [link] ) The B2B Technology Marketing Community on LinkedIn conducted the 2013 lead generation survey to better understand how B2B marketers are adjusting to new challenges, and to identify new trends and best practices. The results are in.

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Take the 2013 Lead Generation Survey and Receive Free Report

Everything Technology Marketing

Our 40,000+ member B2B technology marketing community on LinkedIn is conducting a lead generation survey to better understand how B2B marketers are adjusting to new challenges around lead gen, and to identify new trends and best practices for 2013. Thank you for participating in the survey!

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5 Steps to Social Media Leads with Content Marketing

Everything Technology Marketing

The number one marketing trend for 2011, according to the 17,000 member B2B technology marketing group on LinkedIn, is the increasing integration of social media with traditional marketing tactics to drive qualified leads. Remember that social media is all about conversations, and sharing interesting information with people you trust.

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Why Your Technology Firm Needs a Content Marketing Strategy

Everything Technology Marketing

All of these lead to more web visitors through social media and SEO. Your content must be engaging right off-the-bat to pull the reader in, entice them to become a lead, and finally nurture them until they are ready to buy. Becoming a Lead Once someone is on your blog, the next step is for him or her to engage with your brand.

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New Report: Alliance Marketing Trends 2014

Everything Technology Marketing

The top three alliance marketing tactics are demand generation (68 percent), followed by content development (50 percent) and lead nurturing (50 percent). For more information visit our website, or contact Michael Latchford at mlatchford@idgenteprise.com or 508.766.5376.' Thanks to everyone who participated in the survey.

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Marketing Automation Trends - Download the Report

Everything Technology Marketing

Marketing automation is a hot topic as more B2B marketers are adopting the technology to generate more and better leads, improve marketing productivity, and increase conversion rates. We received over 900 survey responses and distilled the survey findings into an easy to digest, information-rich report - you can download it right here.

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Download the 2013 B2B Content Marketing Report

Everything Technology Marketing

B2B marketers are increasingly using content marketing tactics to engage B2B buyers with compelling content to educate, inform, entertain and guide them along their buying journey. Content marketing is going mainstream in 2013. But what’s behind the buzz and growing popularity of content marketing?