B2B Marketing Traction

APRIL 26, 2013

The days of marketing handing off leads to sales and retreating to their creative, lead gen marketing silo are over. Now marketing must provide content and information online where their prospective buyers go. Buying cycle, you say? Yes, the buying cycle.

CRM 100

CRM Buying Cycle CMO Lead Gen 100

B2B Marketing Traction

OCTOBER 17, 2011

“ Your marketing budget does depend on a variety of factors, including your lead generation return rates and lead-to-buyer conversion rates. Then, knowing your average sale and conversion rate, figure out the number of leads it will take to generate the science. Contact us today for more information!

Marketing Budget Creation 100

Marketing Budget Creation Marketing Budget Spending Planning 100

B2B Marketing Traction

FEBRUARY 9, 2012

With all of the above information, you can back into a calculation of the number of leads you must generate to achieve your forecast revenues. To generate the number of leads you have to have to get enough sales, what marketing tactics are the best? Does the science end here? Not exactly. Now comes the hard part.

Spending 100

Spending Planning B2B Marketing Marketing Budget 100

B2B Marketing Traction

MARCH 29, 2012

Integrated marketing leads to response compression. ” He goes to the website and gets more information. At the trade show, Joe sees a brief demo of the product and asks for more information. When Joe returns to his office, the detailed information about the software application is waiting in his snail-mailbox.

B2B Marketing 100

B2B Marketing Trade Show Planning Paid Search Agency 100

B2B Marketing Traction

SEPTEMBER 24, 2012

Lack of a written plan with strategic and tactical marketing information is a sign that a company can use some help. Marketing money is being spent but greater awareness in the marketplace, leads and revenue are not the results. For more information about outsourcing your marketing, contact CMO for Hire Jennifer Beever today.

CMO 100

CMO Budget Programs Trigger Marketing Work Management 100

B2B Marketing Traction

MAY 17, 2012

Bain & Company’s study also showed that a 5% increase in customer retention can lead to profit increase of 25-100%. Add value to your customers experience by providing information and learning opportunities related to your products or services. Give valuable information for free to your customers. Know your customers.

Customer Satisfaction 100

Customer Satisfaction Touchpoints Correlation Marketing Management 100

B2B Marketing Traction

FEBRUARY 28, 2012

Generate leads? Generate Leads on Facebook: 1-2 hours per week. To generate leads, you’ll need to spend more time. You can create custom tabs on your Facebook page that ask visitors to “do something” in return for providing their contact information. Create brand awareness? What is “something?”

Facebook 100

Facebook Spending B2B Marketing Planning 100

B2B Marketing Traction

APRIL 19, 2013

Results in the way of leads, revenue, brand awareness? In the book, Professional Services Marketing: How the Best Firms Build Premier Brands, Thriving Lead Generation Engines, and Cultures of Business Development Success, authors Mike Schultz and John E. Doerr provide a list of marketing details to avoid. Collaborate with few.

Paid Search Agency 100

Paid Search Agency Advertising Agencies Ads Ad Agencies 100

B2B Marketing Traction

APRIL 17, 2013

As usual, I have to provide information about the source of the survey, which few bloggers ever do. The survey, the 2012 B2B Marketing Benchmark Report by Optify, analyzed over 62 million visits and more than 350,000 leads from 600+ small and medium-sized B2B websites.

Customer Surveys 100

Customer Surveys Twitter Email Marketing Paid Search Agency 100

B2B Marketing Traction

OCTOBER 14, 2011

Will the content on your site help convert visitors to leads and leads to customers? If you need a resource, New Incite provides content – visit our Outsource Content Services page for more information. Is your content written strategically with the visitor in mind? Is it compelling and valuable to your target audience?

B2B Marketing 100

B2B Marketing Content B2B Ideal Customer Profiles 100

B2B Marketing Traction

MARCH 25, 2013

This doesn’t mean that one marketing person has to have them all, but the person leading the team needs to understand and know the importance of each. Contact us today for information on how we can drive marketing results for your business. Is everyone working together to achieve strategic goals?

Planning 100

Planning B2B Marketing CMO Marketing & Strategy 100

B2B Marketing Traction

SEPTEMBER 21, 2012

Create a tactical marketing plan to create awareness and generate leads. It’s not uncommon for an outsource marketing resource to execute marketing for a startup, including website creation, social media marketing, creating presentations for investors, writing and distributing press releases and generating leads.

Startups 100

Startups CMO Paid Search Agency Marketing Management 100

B2B Marketing Traction

JUNE 12, 2012

Many buyers go online to source information for their buy decision. Once you drive quality traffic to the hub, your website, the next steps are engaging and converting leads to customers. For more information on how to generate quality traffic, engage and convert customers, contact New Incite today. 88% of U.S.

B2B Marketing 100

B2B Marketing Paid Search Agency Planning B2B 100

B2B Marketing Traction

FEBRUARY 23, 2015

You don’t want your eNewsletter to just be a sales pitch, but if you’re adding value with helpful articles and information, you should still include some calls to action. Short of that, make sure you use your email analytics to gain intelligence on popular subjects, best days and times to send email, click through rates and more.

B2B 100

B2B Click Rate Newsletter Work Management 100

B2B Marketing Traction

OCTOBER 27, 2011

One of our clients decided to position themselves in a big marketplace, when in fact they were the leading experts in a niche market within that big marketplace. We’ve seen businesses that use tactics that get a lot of response, but they generate unqualified leads. The wrong results.

B2B Marketing 100

B2B Marketing Planning B2B Marketing & Strategy 100

B2B Marketing Traction

FEBRUARY 5, 2016

Do we need to generate new leads, create awareness, better support existing customers, build a user community? How many leads, how much awareness, what satisfaction level, how many users, what level of engagement? Basically, if the plan is not comprehensive or lacks important information, it won’t be effective.

Planning 100

Planning Work Management Budget Programs Marketing Management 100

B2B Marketing Traction

JANUARY 15, 2015

Do you want to learn how to get found on LinkedIn, stay connected in a credible way and even generate qualified leads on LinkedIn ( without spamming people )? For more information about LinkedIn and the workshop, please contact Jennifer Beever from New Incite today or register on our Eventbrite page. Financial Services Professional.

Linkedin 100

Linkedin Ideal Customer Profiles CAN-SPAM Work Management 100

B2B Marketing Traction

FEBRUARY 19, 2015

She does her own marketing, and recently mentioned that students from a class she teaches keep reaching out to network with her, and she thought a Twitter chat might be a good way to connect and share information. Some weeks the chat is cancelled because a few of us log on and no one steps up to lead it. Plan Ahead for Consistency.

Twitter 100

Twitter Web 2.0 Planning Social Media 100

B2B Marketing Traction

JUNE 23, 2014

Many B2B marketers get so caught up in new lead generation, their marketing and communications to existing customers can fall by the wayside. People are inundated with messages, news and information. Add value for your customers by sharing informative content on social media. Increase quality communications with your customers.

Loyalty 100

Loyalty B2B Marketing Planning B2B 100

B2B Marketing Traction

JANUARY 21, 2010

The buyer’s preference is to access information when and how they want or need it. They don’t want you to push information on them, but rather want to access it when they’re ready or have time. The new marketers are not called “madmen” but “lead nurturers.”

Advertising Agencies 100

Advertising Agencies Advertisements Advertising Paid Search Agency 100

B2B Marketing Traction

APRIL 28, 2014

SlideShare has exploded because people find it easier to scan through slide decks (Powerpoint presentations) to get the nugget of information they are looking for, without having to read a blog post or whitepaper or sit through a tedious video. Too many companies keep all marketing information limited to product and service details.

Social Media 100

Social Media Social Marketing B2B Marketing Marketing Strategy 100

B2B Marketing Traction

NOVEMBER 27, 2012

The first two web page paragraphs must contain the most important information. Headlines, paragraph and bullet lead words must contain clues that help the visitor understand what this is about. Visitors don’t read web page text word for word. They scan it.

Marketing Websites 100

Marketing Websites Marketing Analytics Tools B2B Marketing Content 100

B2B Marketing Traction

NOVEMBER 24, 2014

Also remember that the best Tweets include a link to some valuable information or a full article, video or blog post, so you need to leave room for the link ( see below for how to shorten links ). For more information about this, read the blog post by Amanda MacArthur, Tiny Twitter: What’s the Best URL Shortener for Twitter?

Twitter 100

Twitter Web 2.0 B2B Conference 100

B2B Marketing Traction

MAY 11, 2015

New Incite creates marketing plans and designs creative campaigns to generate leads and increase awareness and loyalty. Contact us today for more information. Do you need to get your customers’ or prospects’ attention? Photo on Flickr by Paul Cunningham. Some Rights Reserved.

Promotion 100

Promotion Campaigns B2B Marketing Product 100

B2B Marketing Traction

APRIL 3, 2013

, discusses some of the situations or trigger points that might lead to outsourcing marketing staff. Contact Jennifer today using this form or by calling 818-347-4248 for more information on whether or not her CMO for Hire and marketing consulting services can help your business.

Analysis 100

Analysis Cost Work Management CMO 100

B2B Marketing Traction

OCTOBER 4, 2011

Now it’s time to invest in great content and a system for nurturing the qualified leads you get from your website and converting them to customers. You can email them more information, connect to them on social media and offer more valuable content, perhaps – at a strategic point in their buy cycle – you can call them.

Traffic 100

Traffic Marketing Websites Buying Cycle Urgency Marketing 100

B2B Marketing Traction

MAY 22, 2012

What information or content would be valuable to them? More credible touch points lead to response compression ( read my previous post on this ), which makes you top of mind with prospective buyers. Just as with TOFU (top of the funnel – attracting qualified prospects), it is imperative that you know your buyer’s persona.

Top of Funnel 100

Top of Funnel Buyer Personas B2B Buying Cycle 100

B2B Marketing Traction

OCTOBER 13, 2011

And, it’s not just about writing “OK” content – it’s about writing great content – great stories with valuable information and compelling calls to action that get people to share their content. Content Optimization. Your content needs to include and be tagged with the right keywords and phrases.

Copywriting 100

Copywriting Optimization Marketing Management CMO 100

B2B Marketing Traction

MAY 11, 2012

They are expensive and, like some, I believe that focus group dynamics lead to group think, which may not amount to true customer response. Please contact us today for more information on how we can provide “new incite” for your marketing. I’ve never been much of a believer in focus groups for market research.

Focus Group 100

Focus Group B2B Marketing B2B Analysis 100

B2B Marketing Traction

MAY 19, 2015

Learn why and how a software company doubled organic traffic to their website and increased leads with less content marketing. They increased internal links between blog posts to increase engagement of the readers, connecting synergistic posts together so that visitors to the site could do a deeper dive into their information.

Work Management 100

Work Management Marketing Management Budget Programs Paid Search Agency 100

B2B Marketing Traction

MAY 6, 2013

They dressed up representatives in matching costumes that went with the same theme in the ad and floor tile, and the reps walked the show with handheld tablets to provide information and demos. They did manage to get a partial booth space with a partner, and in the end they got 30 leads and talked to hundreds of prospects.

Trade Show 100

Trade Show B2B Marketing B2B Paid Search Agency 100

B2B Marketing Traction

JANUARY 27, 2011

The pitch can feed an emotional buy and lead us to act based on intuition not facts. A pitch without results leave the business owner and client unsatisfied and burned by the marketing service provider. A pitch without marketing results is even more injurious in a recession. What’s been your experience?

Advertising Agencies 100

Advertising Agencies Paid Search Agency Marketing Proposals PR 100

B2B Marketing Traction

APRIL 13, 2015

People want information when they are ready to buy, not when you want to sell. If the people you are targeting are warm leads – in other words they have read your stuff, downloaded the case studies or other materials – you’ll have an easier time signing them up. eNewsletters are an intrusive, push marketing tactic.

Top of Funnel 100

Top of Funnel Customer Surveys B2B Marketing B2B 100

B2B Marketing Traction

MAY 24, 2012

Written by Jonah Lehrer, Contributing Editor at Wired, the book has some very interesting information for marketers. This explains why putting ideas or projects on the “back burner” and coming back to them often leads to success. In the 1990s fMRI technology allowed scientists to learn a lot more about how our brains work.

Creativity 100

Creativity B2B Marketing B2B Rules 100

B2B Marketing Traction

JUNE 17, 2014

Since 1998 we’ve developed many successful business-to-business websites that generate leads and revenues for our clients, and we’ve also seen how B2B websites can go terribly wrong. And, know that some hosting services put thousands of sites on the same server, possibly leading to performance issues and downtime.

Marketing Websites 100

Marketing Websites Paid Search Agency B2B Guidelines 100

B2B Marketing Traction

JANUARY 16, 2014

However, if a certain business or organization has specific problems, I suppose the leading skill for the individual hire could be different. A lack of understanding of customers is a recipe for marketing failure. I put this as the central quality for CMOs, applicable to all situations. Change Agent. Change isn’t easy for organizations.

CMO 100

CMO Marketing Analytics Tools Paid Search Agency Work Management 100

B2B Marketing Traction

DECEMBER 20, 2013

” So, Blackberry “listened” to what customers said and ignored the information. ” In a growing market (top chefs specify Sriracha sauce in their recipes, people write Sriracha cookbooks, people share their Sriracha videos and stories on social media), the founder of the leading brand is risking losing out.

Paid Search Agency 100

Paid Search Agency Companies Class Communities 100