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How Can I Drive More Traffic To Targeted Landing Pages? via @sejournal, @mindyweinstein

Search Engine Journal

How can you drive more traffic to targeted landing pages when searchers are directed to informational pages? The post How Can I Drive More Traffic To Targeted Landing Pages? Learn more in this Ask an SEO. appeared first on Search Engine Journal.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Once they do, your company has the information it needs to make contact. You need to determine why a target audience isn’t making the contact you need. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

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How to Integrate Your Unique Value Proposition into Your Content

Marketing Insider Group

When someone lands on your homepage or another primary webpage, they should understand your value proposition immediately. To your target audience, your value proposition should be: Relevant. Your VP should be the first thing visitors see when they land on your website homepage. Who is your target consumer? Compelling.

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The B2B Marketer’s Guide to Landing Page Optimization

Marketing Insider Group

You also have to make sure that those visitors actually do something when they land on your site – this is where landing page optimization comes in. Optimizing your landing pages means making the most of the traffic you already have. Simple landing pages are best to draw attention to your CTA.

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PPC for Manufacturers: Use it to Boost Sales & ROI

Go Beyond SEO

PPC allows you to target your ads to a specific audience, ensuring that you reach the right people at the right time. Targeted PPC campaigns allow manufacturers to reach the right audience at the right time. With carefully crafted PPC campaigns, manufacturers can attract qualified leads by using precise targeting options.

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Five Tips for Creating Landing Pages That Convert

Webbiquity

Lead generation is, of course, the process of enticing prospective customers to provide you with their contact information so that you can contact them directly and stay in touch with them, a.k.a. With organic search, that prospective customer may land on almost page of your website, depending on what they searched for.