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The Content Marketer’s Guide to Keyword Targeting in 2022

DivvyHQ

If you've been involved in content marketing over the past decade, you understand the importance of researching and incorporating keywords into your website content. So, what’s new in 2022 related to the importance of keywords that your content team should know? In many respects, there is both an art and science to the process.

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Why Your Business Isn’t Seeing New Leads Online

Marketing Insider Group

Once they do, your company has the information it needs to make contact. You need to determine why a target audience isn’t making the contact you need. Performance content needs to conform with increasingly sophisticated search engine algorithms as well as with your target audience’s expectations. Keywords are still important.

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How B2B SEO Differs From Traditional B2C SEO

Marketing Insider Group

The Distinct Focus of B2B SEO B2B SEO operates within a distinct paradigm, primarily due to the nature of the target audience. Unlike B2C, where the consumer base can be broader and more diverse, B2B marketing usually centers on a narrower niche that’s fairly easy to quantify, measure, and target. Content tailored for B2B audiences.

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Incorporating Google Ad Grants Into Your Marketing Strategy

Marketing Insider Group

Your mission and vision statements, information about your projects, and other foundational facts about your organization live here. However, you won’t be able to engage site visitors, accept donations, and effectively disseminate information to supporters if your website isn’t well-built or established.

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10 social media monitoring tools to inform your campaigns

Sprout Social

These engagements include @ mentions , comments, #hashtags and keywords related to your brand. . Social media monitoring involves much more than just direct mentions and branded keywords , too. Automated keyword and hashtag searches uncover influencers posting about topics relevant to brands. The problem? Sprout Social.

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11 ChatGPT Prompts for Super-Optimized Copywriting

Marketing Insider Group

Keyword Research and Idea Generation As marketers, we know the power of the right keywords. ChatGPT can be your go-to tool for uncovering those hidden keyword gems that can drive your strategy forward. “ChatGPT, help me out with 10 fresh keyword ideas and content angles for digital marketing trends in 2024.”

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How to Write a Blog Post Outline That Leaves No Ambiguity

Marketing Insider Group

Quick Takeaways Every blog post must have a clear purpose, whether to inform, persuade, entertain, or a combination, guiding the writing style and structure. Choosing a topic involves balancing personal passion with what the audience is searching for, using keyword research and Google Trends as tools. Start with keyword research.

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