WebMarketCentral

JANUARY 26, 2009

How about tools for checking search engine rank, grading the SEO efforts on a website, developing an optimized keyword list, and link building? KeywordEnvy KeywordEnvy is a rank checking tool that lets you track the position of your website, and competitive sites, on a defined set of keywords over time.

PageRank 20

PageRank SEO Tools Best Practices 20

WebMarketCentral

NOVEMBER 10, 2009

Which AdWords reports are the most critical, and how you can take full advantage of the information they provide? Actually, by combining the geo-targeted features of AdWords with careful keyword selection and close monitoring, AdWords can be a cost-effective advertising tool even for very modest sized enterprises.

Adwords 20

Adwords Tactics SEM Tips 20

WebMarketCentral

JULY 23, 2009

While I don't have a large data set here, based on the accounts I manage searches are down roughly 25%; that is, with the same set of keywords, impression volume is off by a quarter over the past year. ROI is increasing because, with reduced competition on the b2b side, keyword costs are declining.

Paid Content 20

Paid Content Search Engine Marketing Advertising Benchmark Search Marketing 20

WebMarketCentral

APRIL 20, 2009

Once you've optimized the list of keywords in your search engine marketing campaign, tweaked the bids and crafted stellar ad text to bring visitors to your site, landing page design is critical to converting those visitors into sales or leads. Here are a few of the best posts about SEM landing page design from last year.

Landing Pages 20

Landing Pages SEM Best Practices Search Engine Marketing 20

WebMarketCentral

JANUARY 30, 2008

My favorite is #7: "The Keyword Stuffing Pipes in the Title SEO technique - Keyword Stuffing | Even more Keywords | Even more Ridiculous Stuffing | Company | Services | City | State | Birth Date | SSN | Address | Location of First Kiss with Girlfriend|, etc. you get the point so stop it already."

SEO 20

SEO SEM Work Management Thought Leadership 20

WebMarketCentral

MAY 18, 2009

Google Social Bookmarking and Blog Recommendation Engine by Key Web Data The inimitable Chris Lang explains social features added to Google Reader (such as bookmarking capability and a friends list), why they were added, and how Google will likely use this information (to create a Digg-like system that can't be gamed).

Social Media 20

Social Media Web 2.0 iCrossing Optimization 20

WebMarketCentral

JUNE 17, 2006

It's a relatively quick read and may spark some new ideas about site promotion, although most of the search optimization information presented is covered in Search Engine Optimization Basics. This is easy if you're doing any paid search advertising, for example, using Google Adwords' keyword generator.

Relevance 20

Relevance Generation Paid Search Agency RSS 20

WebMarketCentral

SEPTEMBER 10, 2009

I even have our website on my vehicle," and Mark Alves : " Participate in Yahoo Answers and LinkedIn Answers where you can demonstrate your expertise, get associated with relevant keywords and put your URL out there." Content Marketing: How do you write to entertain readers?

RSS 20

RSS Best Practices Business Blogger 20

WebMarketCentral

JUNE 18, 2008

The 22-page executive summary contains some useful information for B2B marketers and CEOs (plus a little bit of misinformation best disregarded). One tactic commonly employed by gray-hat SEOs is to write keyword-rich "articles" designed more to get high ranking from search engines than for actual human reading.

Lead Generation 20

Lead Generation Lead Scoring Lead Ranking B2B Thought Leadership 20

WebMarketCentral

APRIL 24, 2008

You carefully research blogs using related keywords and competitor names to build a solid outreach list. Blogger PR follow-up follows the same rules as initial outreach: make it personal, informal and relevant. In addition, follow-up should: Provide new or updated information, not just a rehash of the original message.

Blogger 20

Blogger PR Outreach Tagging 20

WebMarketCentral

JULY 14, 2008

If your website is still optimized for the same keywords as 18 months ago (or longer), now is a good time to re-validate your key search phrases. Next, run those phrases through a keyword tool to find similar phrases and their relative search frequency. Revisit SEO Technologies, needs and customers change over time.

Enterprise Management 20

Enterprise Management Work Management Marketing Management B2B Marketing 20

WebMarketCentral

JULY 28, 2008

Prioritizing SEO Tasks by Shimon Sandler A concise, easily digestible post that covers half a dozen high priory basic SEO tactics (such as title tags, H1 tags and keyword links) with links through to more detail on each. This was actually from December 2007, but I overlooked it last January.

SEO 20

SEO Best Practices Search Engine Marketing Tagging 20

WebMarketCentral

JULY 9, 2007

The term, originated (I believe) on the Six Pillars blog , includes a number of tactics, including keyword-optimizing your news releases and promoting them through online services such as PRWeb.com , social media and blogs. Give your readers a way to respond to you and share your information. And then they'll write about you!"

Word of Mouth 20

Word of Mouth PR Buzz Web 2.0 20

WebMarketCentral

FEBRUARY 20, 2007

Next, they want to know the top search marketing keywords -- which phrases are drawing the highest number of clicks. Separating ISPs from actual companies is a manual effort with most web analytics programs, but the information is crucial to knowing which B2B prospects are returning to your site frequently for more information.

Analytics 20

Analytics Paid Search Agency Cost per Lead Marketing Analytics Tools 20

WebMarketCentral

NOVEMBER 27, 2005

Another company developed an extensive set of keywords and launched a search engine marketing (SEM) campaign. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking. They did no keyword optimization, no bid optimization, and worst of all, no conversion tracking.

Online Marketing 20

Online Marketing Auto Responder SEM RSS 20

WebMarketCentral

SEPTEMBER 29, 2005

And, through comments, it is a place to have a conversation with your customers and prospects, informally and openly. Compared to other marketing media, a blog is closest to a (well-written and informative) newsletter, but easier, faster, cheaper, and with the benefit of interaction. More ) Blogs are fast and easy to create.

Business 20

Business Sample Internet Marketing Newsletter 20

WebMarketCentral

DECEMBER 31, 2009

How to Build a Reputation Monitoring Dashboard by aimClear Marty Weintraub provides a remarkable and highly detailed guide to setting up a social media reputation monitoring dashboard using free tools such as Google Alerts, iGoogle, Google Analytics, and keyword tools along with Excel.

Social Media 20

Social Media Social Marketing Burn Rate Web 2.0 20

WebMarketCentral

AUGUST 31, 2009

tags: PromotionWorld Rob Wood TopRank Online Marketing Blog Lee Odden Informal Learning Blog Jay Cross HubSpot Preshant Kaw B2B marketing MediaPost Aaron Goldman Search Insider Summit micro-conversions white paper downloads iMedia Connection J. Brooke Aker semantic search semantic advertising Wildfire Marketing Group Jeremy L.

Paid Content 20

Paid Content Paid Search Agency Best Practices Advertising Agencies 20

WebMarketCentral

AUGUST 1, 2008

The SEO Website Overhaul by PromotionWorld Writer Brandon Cornett gets to the heart of SEO in this concise and practical article, detailing “five simple tasks you can perform on your website over the next few days to improve your search engine visibility and traffic levels” from validating your keywords to creating an XML site map.

SEO 20

SEO SEM Best Practices Buzz 20

WebMarketCentral

AUGUST 5, 2008

And blogs have become a key source of information for executive decision makers. You can search for relevant blogs using keywords pertaining to your business as well as searching for competitor names. Internet users, and more 70% globally, have read a blog within the past 12 months.

Social Media 20

Social Media Media Optimization Blogger 20

WebMarketCentral

JULY 13, 2009

Steve details helpful tools and techniques for monitoring buzz, sharing information, promoting your product or service (carefully), and using Twitter as a platform for conversations—not monologues. But as General Eric Shinseki said, 'If you don’t like change, you’re going to like irrelevance even less.'”

LEADSExplorer 20

LEADSExplorer Social Media Optimization Web 2.0 20

WebMarketCentral

FEBRUARY 6, 2009

They must first "sell" a website to the search engines—using onsite techniques like title tags, headings and proper keyword density in the copy plus external link building—in order to get the site ranked within the first few search results. SEO consultants have a similar challenge.

SEO 20

SEO Ethics Word of Mouth Sales Qualified Leads 20

WebMarketCentral

JULY 7, 2008

Getting a brand new URL ranked for important keywords can take six months or longer.If The Most Interesting B2B Content B2B marketers don't always understand what kind of information their prospects are looking for (which creates a fabulous opportunity for those who do get it).

Lead Generation 20

Lead Generation Work Management Lead Scoring Lead Ranking 20

WebMarketCentral

FEBRUARY 4, 2008

20 Ways to NAVIGATE to Higher Conversions by Internet Search Engine Database Writer Stoney deGeyter details how elements such as the location of navigation bars, site search functionality, contact information, image alt text and clickable links are critical to designing a user-friendly website.

Design 20

Design Marketing Websites SEM Best Practices 20

WebMarketCentral

JUNE 3, 2009

David Hutchinson provides a roadmap to success in this excellent article, using marketing operations—process-based management well-established in other disciplines that " enables informed decision making, accountability, sustainability, visibility, teamwork, strategic thinking and best practices execution. "

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

SEPTEMBER 4, 2008

9 tricks to get the most SEO benefit from your social media linkbaiting campaign by SEO Scoop DazzlinDonna writes a lot of great stuff on her blog, but here she turns the reins over to social media marketer Dan Zarrella , who offers his tips for maximizing social media including how to best use keywords, comments and links.

Social Media 20

Social Media Optimization Linkbait Media 20

WebMarketCentral

JUNE 30, 2009

For example, custom search engines can be built that provide different information to patients searching for diagnosis and treatment information about a particular illness than for doctors seeking out the latest clinical and scientific research on the same malady.

Marketing Budget 20

Marketing Budget Classified Ads Best Practices Budget Programs 20

WebMarketCentral

JULY 22, 2008

If they are running an AdWords campaign, Google knows which keywords the company thinks are important and how highly the company values each term (through its bids) as well as which keywords are really effective. That's a tremendous amount of information to know about any company, much less about a lot of companies.

Google 20

Google Wikipedia Contingency Planning PPC 20

WebMarketCentral

FEBRUARY 20, 2008

Fortunately, she also serves up guidance on how to effectively cut through your prospective buyer's clutter of emails, phone calls and endless meetings: "Occasionally a savvy marketer or seller captures my attention, gets me to raise my hand asking for more information and even entices me to request a meeting. What are they doing?

Brand Identity 20

Brand Identity Branding Marketing & Strategy Best Practices 20

WebMarketCentral

OCTOBER 16, 2005

How are keywords performing; did you bid too little or too much for certain words? Gather all of the key information and metrics for the last stage of this cycle, which is… R: Review. Fully develop your messages, obtain lists, contact publishers, make changes to your Web site, etc. – make it happen. M: Monitor (and modify).

Co-Registration 20

Co-Registration Planning Budget Programs Cost per Lead 20

WebMarketCentral

DECEMBER 29, 2009

How do search engines treat different forms of keywords? What other tools are worth checking out for keywords, linking and website analysis? SEO Tools 101, Part 1 by Search Engine Watch Ron Jones reviews several keyword, site grader and linking tools. Which factors are really most important in search engine rankings?

SEO 20

SEO Best Practices PageRank Domain 20

WebMarketCentral

FEBRUARY 11, 2008

Just An Online Minute… Web Video Watchers by Just an Online Minute In this short but informative post, Wendy Davis provides some interesting data on who's watching online video, what type of content they watch most frequently, and how frequently they watch.

Research 20

Research Planning Best Practices Buying Cycle 20

WebMarketCentral

JUNE 12, 2007

“Don't assume that prospects carefully read everything on the page from start to finish…Make sure relevant keywords are present no matter where the eye flickers.” (Repeating keywords also helps with SEO of course.) The other 90% leave without a trace.” 10% sounds optimistic.

Paid Search Agency 20

Paid Search Agency B2B Marketing Advertising Agencies B2B 20

WebMarketCentral

MAY 6, 2009

5) Use Twollow to find new tweeters to follow based on keywords. Make your profile background attactive, professional and informative. 2) Follow suggested people from Twitter (these are usually high-profile Tweeters). 3) Follow the people who the top influencers follow. 4) Find people to follow on WeFollow.

Twitter 20

Twitter Web 2.0 Business Tagging 20

WebMarketCentral

OCTOBER 26, 2007

Combining information from the two paints an interesting picture of the current search marketing landscape. On Wednesday this week, MarketingSherpa hosted a presentation on Search Marketing Trends and Tactics (that's the link to the PDF; the audio is here ). My own experience indicates that one answer is "bad experience."

Search Marketing 20

Search Marketing SEM Planning PPC 20

WebMarketCentral

OCTOBER 8, 2008

That makes SEO—keyword research, meta tag and content optimization, and link building—the logical starting point for web marketing. Level 2: Search Engine Marketing (SEM) Using the figures from the paragraph above, running text ads on search engines offers potential exposure to roughly another 20% of buyers.

Paid Content 20

Paid Content Planning Marketing Budget Creation Cost Per Thousand 20

WebMarketCentral

FEBRUARY 13, 2009

Learning a Little About Email Marketing by SEOmoz Though claiming with what I suspect is false modesty to "not know a whole lot about email marketing," Rebecca Kelley nevertheless manages to pack a lot of information into this post. She shares some SEOmoz experience with email marketing, industry statistics (e.g., "80%

Email Marketing 20

Email Marketing Tips Best Practices CAN-SPAM 20