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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition.

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Banner Ads Work; Really

NuSpark Consulting

Where pay-per-click targets people who “need&# something, banner ads target audiences that are potential customers (if placed and negotiated properly). More information can be found on their website at www.vizu.com. Vizu is a company that understands the relationship of banner campaigns and branding.

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Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). A study conducted by Microsoft found that display drove nearly two-thirds more Top-of-Mind Awareness than Search, while Search was better able to provide more “meaningful information.” For more information visit [link]. When combined, Search + Display delivered optimal results. Microsoft ).

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Before you can deliver your content and engage with your target audience, they need to find you! Actively participate in forums where your target audience hangs out.

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B2B Lead Management Market Heats Up

Online Marketing Institute

3) Search engine marketing services providers – Shar VanBoskirk covers this market, but I’ve found companies like Reprise Media, IMPAQT, iCrossing and iProspect doing a lot more to help B2B marketers understand how to turn search optimization or paid clicks into qualified leads. 4) Online portals – I know, this is a broad category.

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Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types available to marketers to reach their target audiences, keep their editorial presence fresh and align with the needs of their consumer base. Does the content type address a specific pain point or challenge outlined in your customer journey?

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Top 25 Content Types for Inbound Marketing

ClearVoice

From articles and podcasts, to infographics and white papers, there are dozens of content types marketers use to reach their target audiences, keep their editorial presence fresh, and align with the needs of their consumer base. To do this, you need to create valuable content and enriching experiences that draw in your target audience.