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The Complete Guide to Multivariate Testing

Convert

An outstanding example of this comes from iProspect , a Convert Partner Agency. The agency ran a test that featured pricing page information. Their experiment featured: A control with no pricing information, Variation 1 with a low starting price, Variation 2 with a high starting price.

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4 Key B2B Mobile Marketing Takeaways from #SESNY

KoMarketing Associates

85% of visitors look at the top 2 AdWords results ( iProspect Study ): For PPC, build out separate mobile campaigns for keyword targeting and ad development. How the competitive landscape per client is adopting mobile applications and site information, and its impact (if able to realize) in search results and link acquisition.

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Banner Ads Work; Really

NuSpark Consulting

More information can be found on their website at www.vizu.com. Here’s a study from IProspect and published by Emarketer showing user behavior from banner ad exposure. Not the increase in search lift (27%) and direct traffic (21%).

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Marketer’s Guide to Blending Search and Display

KEO Marketing

iProspect ). A study conducted by Microsoft found that display drove nearly two-thirds more Top-of-Mind Awareness than Search, while Search was better able to provide more “meaningful information.” For more information visit [link]. When combined, Search + Display delivered optimal results. Microsoft ).

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Shortening the Industrial Buy Cycle in 5 Simple Steps

Industrial Marketing Today

Create and deliver useful information such as white papers, industry research and trends and how-to guides for selecting the right solution provider. Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.”

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Humans of Marketing: Cameron Muir

Conductor

Then I moved on to iProspect, which is an agency that handles organic and paid search, as well as display advertising. I was with iProspect for about two years. Keyword data and search volume and all of the key ideas that SEO revolves around could have informed that decision and avoided that kind of issue. I love reading.

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Understanding Marketing Attribution Models: A Simple Guide for Marketing Directors

SnapApp

According to an iProspect report , implementing marketing attribution in your organization will increase revenue by 15-35%…. . Goals are a prerequisite for attribution, so be sure you have the necessary goals set up in order to accumulate enough data to make an informed decision on the best model for your business. . .