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Internet advertising up 7.3%, reaching record high in U.S.

Martech

internet advertising reached a record $225 billion in 2023, a 7.3-percent Forty-two percent of the revenue came in CTV and OTT, according to “IAB/PwC Internet Ad Revenue Report, FY 2023.” Image: IAB/PwC Internet Ad Revenue Report, FY 2023. The post Internet advertising up 7.3%, reaching record high in U.S.

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12 Fascinating Facts About Global Internet Use in 2021

Webbiquity

60% have Internet access. The massive report pulls together data from a wide range of sources to give a picture of the current state of Internet use and trends. 97% of global Internet users aged 16 to 64 own a smartphone. of all global Internet users. Two-thirds of all the people on earth own a mobile phone. And 54% (4.2

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Marketing And The Internet Of Things

Marketing Insider Group

The Internet of Things has not only made our lives easier but has also opened up a whole world of marketing opportunities and new ways to reach consumers. A decade ago, futurists and industry experts eagerly discussed the possibilities of the Internet of Things (IoT). The Internet of Things and Marketing. Quick Takeaways.

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Internet and AI: similarities 22 years apart!

Exo B2B

22 years ago, I wrote the first Exo article (the “B2B” was added the following year) entitled “Integrating the Internet into your business strategy” Rereading it, I was struck by the similarities between the integration of the Internet into business and what we’re seeing now with the arrival of artificial intelligence.

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15 (More) Fascinating Facts About Internet and Social Media Use in 2021

Webbiquity

A recent post here detailed 12 Fascinating Facts About Global Internet Use in 2021 , compiled from that report. General Internet Use Statistics. 98% of Internet users (globally, aged 16-64) say they use conventional search engines (the other 2% likely didn’t understand the question). General Internet Use Statistics.

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How the Internet of Things Will Disrupt Digital Marketing

Webbiquity

The Internet of Things (IoT) is omnipresent and always-on communication, carrying out functions that both impact and reflect our physical world. For marketers, the way in which Internet connectivity has spread to include formerly-analog everyday objects presents an exciting array of new opportunities. Guest post by Beth Kotz.

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Your 2021 Guide to Internet Marketing

Sharpspring

Internet usage is growing at an exponential rate: it jumped from 4 billion daily users in 2018 to 4.39 Many of those billions of users are also shopping online, which means internet marketing has become one of the most lucrative industries in the world. What Is Internet Marketing? The term “internet marketing” is a broad one.