Writing on the Web

DECEMBER 31, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. This builds a marketing database of people interested enough to leave their email with you.

Business Blogging 100

Business Blogging Business Best Practices Traffic 100

Writing on the Web

NOVEMBER 27, 2014

I’m grateful for (in no particular order): Business blogs that make it easy to stay informed and connect with others. Google that makes it easy to do research and locate information and people. You make my life so much more interesting. LinkedIN , Twitter and Facebook that make it easy AND fun to build communities!

Business Blogging 100

Business Blogging Business Broadcasting Internet Marketing 100

Writing on the Web

MAY 29, 2013

Seize the opportunity to capture their interest by giving them content they can sink their teeth into from the beginning. One thing you can do is set up an RSS feed for Google News to alert you to interesting stories about developments in the industry. Don’t run the risk of having visitors to your blog click away.

Content 100

Content RSS Opinions Business Blogging 100

Writing on the Web

DECEMBER 17, 2014

But once you get your readers to open your email newsletter, make sure they keep reading by offering compelling, relevant information. Save you time in narrowing topics of interest you’d like me to write about. This newsletter includes insights gathered from all the leadership business books I read. Allow me to organize my thoughts.

Newsletter 100

Newsletter Tips Business Thought Leadership 100

Writing on the Web

APRIL 6, 2016

If you want to grow your reader base, that is, if you want to get found and get known online, small businesses and entrepreneurs will offer prospects and clients online information for free, such as a white paper , a report or a compelling article. Some valuable information worth paying for, even if it’s only a few dollars.

Paper 100

Paper Sample Guidelines Trust Marketing 100

Writing on the Web

OCTOBER 8, 2014

Do your readers find it attractive – that is, easily scannable and interesting? I scanned the “ Ruthless Pragmatism ” blog post, looking for the “interesting stuff”: a glimpse in to the person of Kevin Spacey; information on new theories, concepts, and methods in content marketing; and relevant tips to make life easier for me and my readers.

Television marketing 100

Television marketing Content Business Blogging Impressions 100

Writing on the Web

APRIL 4, 2011

It doesn’t matter what you call your information (white paper/eBook, microsite/landing page), what matters is using information wisely to get found, get known and get clients. Introducing the new buyer This is not new information. We all know that the way people consume information has changed. Below is a summary.

Paper 100

Paper Marketing Automation Services Marketing Management Microsite 100

Writing on the Web

NOVEMBER 8, 2011

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Hmmm, interesting, but do they have my size in pink? Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.

Ning 100

Ning Trigger Marketing Copywriting Paid Search Agency 100

Writing on the Web

FEBRUARY 17, 2016

Continue to entertain or inform them through content, based on what they want or need. The more you address their issues, their problems, and their interests, the easier it will be for readers to find you and the better your site will work for your business. Offer them something for free in exchange for adding them to your list.

Ad Exchange 100

Ad Exchange Keywords Google Optimization 100

Writing on the Web

MARCH 28, 2012

You want to show what you have to offer, and a blog is a great way to advertise deals to engaged customers who are clearly in the mood to buy and interested in your products (they are reading your blog, after all). Your blog works as an extension of your website, so provide more information than customers would receive from the product page.

Business Blogging 100

Business Blogging Business Copywriting Sales Qualified Leads 100

Writing on the Web

SEPTEMBER 4, 2015

Over the past 11 years, I’ve written a ton of information about writing great blog posts and newsletters, as well as e-books, white papers and articles to increase your visibility. It’s motivation to keep my blog posts fresh and interesting. Preparation (Pre-writing) – Gather information and create your plan.

Creativity 100

Creativity Process Aggregators Paper 100

Writing on the Web

JULY 3, 2014

Save you time in narrowing topics of interest you’d like me to write about. ’ I believe it keeps my name and what I do ‘out there.’ Since I’m taking notes while I read, sharing them with you will: Suggest books you might want to read yourself. Provide leadership coaching insights for your work. Sign up to receive BizBook Nuggets.

Newsletter 100

Newsletter Social Media Media Best Practices 100

Writing on the Web

APRIL 11, 2011

That’s why there’s a tsunami of information online about content marketing. But the hard question comes when you sit down to a blank computer screen and outline what sorts of pieces of information, web pages and blog posts, need to be published for your business. I’ll send you more of my propaganda/information.

Rules 100

Rules Content Digg Custom Publishing 100

Writing on the Web

APRIL 23, 2014

But lists are clear and concise and can convey information in an easily digestible format. This is an easy way to generate content that is likely to interest readers. Come up with a topic that has a wealth of information or different perspectives and capitalize by writing a series of posts that discuss the topic.

Blogger 100

Blogger Small Business Marketing Resources Tactics 100

Writing on the Web

OCTOBER 22, 2014

Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. It’s a great way to compose an interesting blog post while improving your business blog linking. It’s easy, smart and can help your business blog get inbound links. Get Spokal.

Aggregators 100

Aggregators Content Marketing Content Traffic 100

Writing on the Web

OCTOBER 24, 2010

If you want to know more about how to write content that makes an impact on the brains of your readers, here are some interesting sites and books about the emerging field of neuromarketing. Hmmm, interesting, but do they have my size in pink? Here are a few of my favorites: Neurofocus.com: The Neurofocus CEO, A.K.

Ning 100

Ning Digg Copywriting Paid Search Agency 100

Writing on the Web

FEBRUARY 14, 2014

But only one I know will deliver high quality information from really helpful experts: The AuthorU 2014 Extravaganza. Blog content to drive interest and sales. Recently a successful leadership coach asked me where to go to learn how he should write and publish his book. There are a lot of book publishing conferences to pick from.

Conference 100

Conference Trust Marketing High Quality Lead Distribution 100

Writing on the Web

DECEMBER 2, 2015

First, it makes for interesting content. Secondly, you can keep a finger on the pulse and know what your readers’ interests are. Try either an informal or more formal survey from time to time. Ask them for their opinions, ideas, perspectives, why not even ask them to share something about themselves.

Opinions 100

Opinions Opt-out Newsletter Opt-in 100

Writing on the Web

JUNE 12, 2013

Ideally, you want to attract a large number of hungry customers who are interested in partaking of this written food for the soul, but how can you rise above the constant online buzz to attract attention to your blog post ? First, capture a reader’s interest with a compelling headline.

RSS 100

RSS Social Media Buzz Internet Marketing 100

Writing on the Web

MARCH 10, 2014

Read about something that interests you. Writer’s block often causes information to occur to you in spurts, as if something was blocking the even flow to your brain. About our Guest Blogger: Russel Cooke is a tech and communications writer who is genuinely interested in business communications and globalization.

Blogger 100

Blogger Creativity Paper Internet Marketing 100

Writing on the Web

APRIL 10, 2013

The great thing about finding information online is that it is free and easily accessible. Just be careful, because there is nothing governing these sites, and there is no guarantee that the information that is being presented is one hundred percent accurate. This can translate into sales and interest in your business!

Blogger 100

Blogger Class Small Business Marketing Amazon 100

Writing on the Web

OCTOBER 30, 2013

Apparently 90 percent of information transmitted through the brain is visual in nature. As a kid I always read the “funny pages.” ” I still do; I immediately locate the “strategic humor” in Harvard Business Review. Visual content is processed 60,000 times faster than the written word.

Business Blogging 100

Business Blogging Video Marketing Business Pricing 100

Writing on the Web

JUNE 25, 2014

Engage, educate, entertain & persuade visitors to subscribe : Within the next minute, your site needs to present easy-to-find information to engage visitors and show you’ve got much more to offer if they stay or subscribe to read more. This builds a marketing database of people interested enough to leave their email with you.

Marketing Websites 100

Marketing Websites Traffic Search Marketing Paid Search Agency 100

Writing on the Web

APRIL 8, 2014

If it’s good enough to catch your interest, maybe you can use that spark to create something new for your readers? The problem with easy access to information is that there’s too much of it. Here’s a tip for how to make yourself write a blog post when you’re totally uninspired.

Internet Marketing 100

Internet Marketing Hubspot Creativity Business Blogging 100

Writing on the Web

SEPTEMBER 4, 2013

You can provide information on your blog that solves people’s key problems in your field, and they’ll keep coming back and become regular readers. As such, it is in your best interest to promote your blog using pictures. Other areas that interest her are SEO, Social Media and Article Marketing.

Business Blogging 100

Business Blogging Tips Business Social Media 100

Writing on the Web

AUGUST 21, 2013

Grabs their interests in a particular topic or problem. Provides interesting perspectives, solutions, and knowledge. Offers interactive options such as downloadable information, comments, etc. That may differ according to the business goals of the blogger, but it should include goals like: Attracts readers in a targeted niche.

Business Blogging 100

Business Blogging Business Blogger Training 100

Writing on the Web

DECEMBER 26, 2012

Most businesses (be they blog owners, start-ups, or established brands) now know that if they want a competitive advantage, they have to keep information-hungry customers in a ready supply of fresh, relevant, and interesting content. Linda Forshaw is a Business Information Systems graduate from Lancaster University in the UK.

Content Marketing 100

Content Marketing Business Customer Satisfaction Content 100

Writing on the Web

AUGUST 30, 2011

Write to deliver valuable information that solves a problem for your typical reader. Grab their attention and make it interesting to them through stories or examples. Show that you’re a credible expert, use reliable information , studies, stats, quotes. Step #6 is the most important to keep in mind.

Keywords 100

Keywords SEO Stats Education 100

Writing on the Web

JANUARY 3, 2011

While there are many writers out there who can really deliver, content-wise, the truth is, most of these writers aren’t marketers, or lack the marketing skills to get their work noticed by the people who may actually find the information they provide useful. Maybe you just need to inform a wider audience that you are indeed out there.

Tips 100

Tips Peer-to-peer Digg Domain 100

Writing on the Web

JANUARY 30, 2014

To get your ideal audience to know you, like you and trust you, you offer them information through multiple channels: blog posts, YouTube videos, an e-newsletter, social media interactions, and an expert ebook. And by connecting with people through social media updates, you’re creating interest in what you have to say.

Case Studies 100

Case Studies Youtube Top of Funnel Case Study 100

Writing on the Web

NOVEMBER 27, 2013

Besides providing valuable, relevant information for your readers, you also: Show your generosity by pointing out other experts besides yourself. It’s a great way to compose an interesting blog post while improving your business blog linking. Create awareness of other sources for solutions to your readers’ problems.

Business Blogging 100

Business Blogging Content Marketing Business Content 100

Writing on the Web

AUGUST 26, 2014

You need to become a trusted resource for insights, and a go-to curator of tips and information to be helpful to people who are interested. If you’re a coach, consultant, or service professional , say a doctor, therapist, lawyer, financial adviser, or health expert, you need to create content that will help your clients.

Rules 100

Rules Custom Publishing Curation Small Business Marketing 100

Writing on the Web

JANUARY 6, 2014

But in general, writing for digital is more conversational and informal. It’s all about them and their interests. It might work, but then again it probably won’t. For digital content, the same rules of grammar apply and are essential for clarity. There’s a big shift in how you say what you want to say.

Rules 100

Rules Guidelines Press Keywords 100

Writing on the Web

JANUARY 11, 2011

Good stories are what make a blog interesting and fun to read. In another study, when information was labeled as fact, it was subjected to critical analysis. Apparently humans have a tendency to want to make factual information wrong, compared with information labeled as a story, which people accept more easily.

Content Marketing 100

Content Marketing Digg Storytelling Content 100

Writing on the Web

JUNE 19, 2013

Luckily, there are gazillion resources available that can be used to generate interesting content ideas.That’s where content curation comes in. With OSE’s free services, you may not be able to get all the data, but you’ll still be able to gather information to get started with your own link building activities.If

Small Business Marketing 100

Small Business Marketing Budget Programs Business Blogging SEO 100

Writing on the Web

AUGUST 1, 2012

Information like this could be crucial for the small businesses coming to our site trying to increase their brand exposure. The email continues with a description of their site’s focus and gives a link to a sample article that shows the quality of information they present. Best Regards. Brian Williams.

Blogger 100

Blogger Sample Blast Campaigns Small Business Marketing 100

Writing on the Web

DECEMBER 15, 2010

If you want to create content that engages readers, you have to know their online habits and interests. I’m interested in knowing your top 5 web sites you visit regularly for work (besides your own, of course). I feed information to them every day and respond to requests, even when I’m not actively marketing in person.

Ning 100

Ning Digg RSS Aggregators 100