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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment, or the customer has an interesting product application. What would our prospects find interesting in this customer's story?

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Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well-known company, the customer is in a target industry or market segment, or the customer has an interesting product application. What would our prospects find interesting in this customer's story?

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Do You Want a Case Study or Just Feedback?

WriteSpark

I know it can be very hard to get a customer on the phone for an interview, so you want to maximize the information you get during that call. that add depth and interest to the case study. And it's likely this information will give you the useful customer insights and product feedback that you seek.

article thumbnail

Do You Want a Case Study or Just Feedback?

WriteSpark

I know it can be very hard to get a customer on the phone for an interview, so you want to maximize the information you get during that call. that add depth and interest to the case study. And it's likely this information will give you the useful customer insights and product feedback that you seek.

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The Value of Qualitative Results in a Case Study

WriteSpark

Indeed, you may find that a qualitative success story may be a more interesting read and prompt more interesting dialogue between your sales reps and prospects than a case study that focuses more on the numbers. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

article thumbnail

The Value of Qualitative Results in a Case Study

WriteSpark

Indeed, you may find that a qualitative success story may be a more interesting read and prompt more interesting dialogue between your sales reps and prospects than a case study that focuses more on the numbers. Instead of turning down a willing customer, you can focus the case study on qualitative results and value.

article thumbnail

Case Studies: Does Your Team Know What Makes a Good Success Story?

WriteSpark

Most likely, just a customer name and contact details, with little if any information on the story itself. Example answers: It's a well known company, the customer is in a target industry or market segment or has an interesting product application. What would our prospects find interesting in this customer's story?