Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge. Curate interesting content and resources to attract your buyers. There is so much more information about your prospects available to you now both professionally and on a personal level. Socially surround your buyers and their sphere of influence.

Forrester 112

Forrester Outreach Social Networks Curation 112

Vidyard

JANUARY 15, 2020

Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. Anywhere that an interview would help explain the information or tell the story that page is written to convey. Benefits of Interview Videos.

Video Marketing 117

Video Marketing Top of Funnel Work Management Landing Pages 117

Vidyard

MAY 21, 2021

If they’ve watched your video to completion, they’ve demonstrated clear interest (or they would’ve bounced ten seconds into the video). The goal of the CTA is ultimately to have site visitors give you contact information or convert to a marketing qualified lead by engaging with more of your content–driving up their lead score.

Video Marketing 50

Video Marketing Examples Webinar Metrics Landing Pages 50

Vidyard

SEPTEMBER 27, 2022

To that end, sales enablement teams are always curating the information they receive—product changes, marketing language, new resources—to align with the needs of their sales teams. It’s a constant negotiation of taking in information and packaging it in the language, format, and channel that sales folks will find the most valuable.

Top of Funnel 109

Top of Funnel Practices Curation Best Practices 109

Vidyard

MAY 16, 2022

And if you had the opportunity to get some background information on the person before you met on your date, wouldn’t you jump at the chance? You only earn the right to access this information by building a sense of connection and trust with the prospect. Be interested and ask good questions.

Top of Funnel 100

Top of Funnel Work Management Cross-Selling Sample 100

Vidyard

SEPTEMBER 14, 2021

Often informal, this video style allows you to introduce yourself and connect on a human level rather than through a cold text-based email. If you find a prospective client through a request for a mortgage rate quote or a submission for more information on your services, make a personalized video to follow up on that request.

Enterprise Management 139

Enterprise Management Work Management Marketing Management Sales Management 139

Vidyard

OCTOBER 28, 2022

Two Words “Not Interested!” A buyer can use an objection as a negotiation tactic, or maybe they’re just trying to tell you they aren’t interested in what you have to offer. Two Words “Not Interested!” No Budget There may be interest from the prospect, but a typical response is they don’t have the budget for your solution.

Ideal Customer Profiles 125

Ideal Customer Profiles Cold Calling Advertising Benchmark Budget Programs 125

Vidyard

AUGUST 26, 2020

In Invite Panelists , click Edit and fill out their information to send out panelist-specific invitations. What information registrants must provide during the registration process. What information registrants must provide during the registration process. How to Add and Invite People to Your Zoom Webinar. Learn From the Pros.

Webinar Metrics 147

Webinar Metrics Co-Registration Bandwidth Demand 147

Vidyard

FEBRUARY 12, 2020

Video is how your employees are already used to digesting information: The average person already watches 84 minutes of video per day and forecaster Zenith anticipates that number to grow to 100 minutes by 2021. Not only do training videos improve employee engagement and information retention, they also help keep costs down.

Video Marketing 158

Video Marketing Work Management Marketing Management Training 158

Vidyard

JANUARY 7, 2020

The key is to make good content that front-loads the important information to get the point across in the shortest amount of time. Video will help you communicate the feel of your event along with pertinent information in a quick and digestible way. Make use of visuals to convey information instantly. Produce It.

Video Marketing 102

Video Marketing Ad Building Top of Funnel Advertising Funnels 102

Vidyard

MAY 23, 2017

One of the keys to a successful sales team today is understanding as much as you can about your prospective buyers’ interests so you can send them tailored messaging and get a relevant and timely conversation started. Tracking Sales Videos. What Should You Be Tracking?

Video Marketing 80

Video Marketing Analytics Marketing Automation Services Webinar Metrics 80

Vidyard

FEBRUARY 10, 2021

Interviews are the best way to get information straight from the horse’s mouth. Some interviews allow access to people and information that might otherwise stay behind closed doors. Anywhere that an interview would help explain the information or tell the story that page is written to convey. Interviews provide an inside look.

Video Marketing 65

Video Marketing Top of Funnel Work Management Landing Pages 65

Vidyard

JANUARY 13, 2021

So, if you have a particular interest you’re hoping to connect with others about, create a community thread with a topic title and start networking! The algorithm is used to find the best matches for you based on mutual interests and the goals you want to achieve while at the event. Tip 3: Use Video As Much as Possible.

Tips 100

Tips Conference Communities Linkedin 100

Vidyard

MARCH 23, 2021

It’s a fair question, and while interesting, it’s also misleading—views are just a vanity metric unless paired with more meaningful measurements like video engagement stats. Are you using interesting titles and thumbnails? The quick, information-packed videos are immensely popular. What Length Should My Videos Be?

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Vidyard

FEBRUARY 2, 2021

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

NOVEMBER 19, 2020

Tips for recording one-to-one candidate videos: Speak directly to them, as if you were there in-person Start with whatever’s most likely to interest them Use personal details so they know it’s not just a generic recording If discussing sensitive information, password-protect your videos See how Vidyard can help your business grow with video.

Acquisitions 65

Acquisitions Video Marketing Work Management Click Rate 65

Vidyard

JULY 27, 2022

Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. I made you a video to provide more information/say hello. To jog your memory, your team was interested in XYZ. Benefits of Video for Sales Emails 2.1 Craft a Compelling Subject Line 3.2

Template 73

Template Video Marketing Work Management FAQ 73

Vidyard

MARCH 20, 2018

Creating this brand requires that you: Become an information concierge Curate interesting content and resources to attract your buyers Socially surround your buyers and their sphere of influence Basically, you’ve got to leverage your social capital to build identity and relationships–and video can help.

Outreach 65

Outreach Forrester Social Networks Curation 65

Vidyard

NOVEMBER 11, 2020

Many prefer video as a much easier format to consume information over text. Video Makes it Easier for Your Prospect to Consume Information 2.5 Front-Load Key Information 4. Front-Load Key Information 4. Would you rather read a dense, 15-page instruction guide or watch a quick 90-second video that clearly shows each step?

Video Marketing 65

Video Marketing Cold Calling Lead Ranking Enterprise Management 65

Vidyard

MARCH 4, 2020

There’s just something about seeing a product in action that piques peoples’ interest and captures their attention. An unlimited number of viewers can watch the same information in video format, which is a lot more approachable than a long block of text. Resist the temptation to pack the video with information.

Top of Funnel 65

Top of Funnel Video Marketing Work Management Marketing Management 65

Vidyard

JANUARY 9, 2017

Most of this information can be found in a matter of minutes just by looking at the person’s social media channels, blog posts or news articles, and, of course, the company website. Find that key point that can give you more information, even if it isn’t totally relevant to what you eventually want to sell them. Can't Meet in Person?

Conversion 65

Conversion Eye-Tracking Touchpoints Churn Rate 65

Vidyard

FEBRUARY 24, 2020

Vlog: An informal shot of a narrator—possibly the cameraman—speaking into a camera that they either set up or are holding. It was with Braden Ford, UX Design Lead from Traction on Demand, and I thought he had an interesting story to tell. Arrange them into an interesting story. How interesting is that? Build a trailer.

Work Management 138

Work Management Marketing Management Video Marketing Demand 138

Vidyard

APRIL 30, 2021

Using these five key points for your script ensures you have all the most important information touched upon in your outreach. Hit them with the high-level content and show enough to pique interest and make them want to hop on a call. Try to pique their interest and (subtly) address potential concerns like: Why are you sending a video?

Template 137

Template Video Marketing Top of Funnel Ideal Customer Profiles 137

Vidyard

OCTOBER 18, 2018

It seems producers are either keeping their content short or dumping large amounts of information into long-form content like webinars. By this time, you’ll have piqued their interest! Recommended Length: One to three minutes Webinars Webinars are great opportunities to delve deep into subjects of interest to your audience.

Video Marketing 116

Video Marketing Top of Funnel Funnel Advertising Advertising Funnels 116

Vidyard

JUNE 11, 2019

Of course you’d like to have all this information—as accurate and early as possible—but how do you go about building a sales pipeline? This estimate, in turn, helps when it comes to revenue forecasting, planning for growth, and preparing for whatever’s around the corner. Sounds obvious, right? We hear you.

Ad Building 100

Ad Building Sales Cycle Marketing Proposals Work Management 100

Vidyard

SEPTEMBER 27, 2018

It involves providing information to customers that pique their interest and educates them about what problem your product solves. Create and share information to introduce potential customers to your business, establish your organization as an expert in the industry and educate them about your product.

Demand Generation Agencies 84

Demand Generation Agencies Demand Generation Stats Demand 84

Vidyard

APRIL 4, 2016

Watching a video (or multiple videos) is a big sign of interest and engagement with your brand. The type of video watched should modify the lead score, since a prospect who has watched a full video tour of your product is probably more interested than one who simply watched your latest April Fools’ video. Get the Guide.

Marketing Automation Services 50

Marketing Automation Services Marketing Automation Automation Video Marketing 50

Vidyard

DECEMBER 29, 2017

Once a buyer’s attention has been captured, a video is a fantastic medium for interestingly communicating a lot of information. It has a higher informational throughput than text, audio, and images alone because it combines all three. Keep viewers watching for 35 percent longer. Increase the chance that late-stage prospects buy.

Response Rate 126

Response Rate Video Marketing Click Rate Sales Cycle 126

Vidyard

MAY 12, 2015

Marketers can customize the experience to drive greater viewer engagement, gather further information about their interests, or to test them on the content they’ve already viewed. They may want to ask a question to learn more about the problem their viewer is trying to solve or gauge her interest in what she’s seen so far.

Interactive Marketing 65

Interactive Marketing Advertising Agencies Video Marketing B2B Marketing 65

Vidyard

MARCH 22, 2017

Knowing a prospect has downloaded a whitepaper is useful information, but you may never know if they actually read it. In the fast-paced world of modern sales, it’s not worth dwelling on leads that aren’t showing any indication that they’re interested in starting up a conversation, let alone making a purchase.

Video Marketing 93

Video Marketing Leads Lead Marketing Qualified Leads 93

Vidyard

MAY 18, 2017

The second is once they’ve come inbound, identifying those leads and offering them something that they’re willing to give up their information for, and finally, once they’re a known, identified lead, is nurturing and educating them to get them ready to be handed off to sales.

Sales Qualified Leads 63

Sales Qualified Leads Lead Scoring Lead Ranking Video Marketing 63

Vidyard

JANUARY 10, 2018

A video is more efficient than emails or phone calls and is shown to increase comprehension, interest, and information retention. Brands can track interest in specific products or value propositions based on where viewers stopped and rewound, and import this data into their CRM and marketing systems to act upon it.

Video Marketing 89

Video Marketing Youtube Distribution PR 89

Vidyard

APRIL 3, 2019

If that’s your situation, consider creating a channel that’s of broader interest to your industry. Complete all your channel information: Description, logo, links to your site, and a contact email. If the viewer is interested, is it clear how to actually buy? Or, maybe don’t use YouTube.

Youtube 117

Youtube Advertising Channels Brand Identity Branding 117

Vidyard

JANUARY 13, 2021

So, if you have a particular interest you’re hoping to connect with others about, create a community thread with a topic title and start networking! The algorithm is used to find the best matches for you based on mutual interests and the goals you want to achieve while at the event.

Tips 65

Tips Conference Communities Linkedin 65

Vidyard

JANUARY 7, 2020

The key is to make good content that front-loads the important information to get the point across in the shortest amount of time. Video will help you communicate the feel of your event along with pertinent information in a quick and digestible way. Make use of visuals to convey information instantly.

Video Marketing 65

Video Marketing Ad Building Top of Funnel Advertising Funnels 65

Vidyard

SEPTEMBER 3, 2019

From rom-coms to pop songs to talk shows, every piece of content follows a format in order to present unique information within a familiar structure. Hot Tip: Try adding a border or colorful frame to jazz up your split screen display and make it look more interesting and professional! How will you format each episode?

Video Marketing 76

Video Marketing Storytelling Viral Marketing Work Management 76

Vidyard

FEBRUARY 4, 2020

The brain processes visual information 60,000x faster than text. These webinars are informal and unscripted. Educational webinars often take the form of a speaker relaying information through a slideshow. General product webinars are ideal for late-stage prospects who are ready for in-depth information about your product.

Webinar Metrics 76

Webinar Metrics Lead Scoring Lead Ranking Work Management 76