Onalytica B2B

FEBRUARY 20, 2017

I attended a very interesting business lunch a few years ago, in which an employee at a tech company described how she’d identified influential bloggers and had a great blogging programme going with them. Then, one day, when you want to amplify your voice – or even defend your own interests – they might just be your most powerful resource.

PR 170

PR First-Mover Advantage Blogger Advertising Agencies 170

Onalytica B2B

MAY 25, 2018

it is actually a very interesting story. In the era of Internet is difficult to pick up a couple of Big Data influencers, as we have blogs, articles in the traditional media, twitter, linkedin and so many sources where we share information. HOW DID YOU GET TO BECOME AN EXPERT IN BIG DATA? it was one week after the events of 11-S.

Work Management 100

Work Management Marketing Management Ethics Advertising Agencies 100

Onalytica B2B

JANUARY 17, 2018

That consumers are pretty well informed of their product options (by the brands themselves, their own research or influencers), but they’re conducting their own personal brand validation by seeking out reviews from both influencers and strangers before they enter the buying journey. What does this tell us? What does this tell us?

Mobile Advertising 177

Mobile Advertising Peer-to-peer Mobile Marketing Television marketing 177

Onalytica B2B

MARCH 9, 2017

Some understand the concept but don’t quite get the big deal, while others just simply do not know enough to hold an informed opinion. Would a financial services company interested in the topic of “FinTech” look to approach a TOWIE or Made In Chelsea star, simply because they surpass a million followers on Instagram?

Planning 219

Planning Advertising Agencies Paid Search Agency PR 219

Onalytica B2B

SEPTEMBER 7, 2018

As the self-service analytics open the doors to new valuable perspectives and information, non IT business executives have the opportunity to work with Business Intelligence. IF A BRAND WANTED TO WORK WITH YOU, WHAT ACTIVITIES WOULD YOU BE MOST INTERESTED IN COLLABORATING ON?

Marketing AI 189

Marketing AI Work Management Advertising Agencies Gartner 189

Onalytica B2B

JANUARY 8, 2019

I clearly remember how as a sales rep, I controlled the information my prospects and customers received. This is a complete contrast to today where companies must make as much relevant information as possible broadly available to prospects and customers through a vast array of offline and digital channels.

Marketing Budget 108

Marketing Budget Budget Programs Demand Generation Agencies Work Management 108

Onalytica B2B

NOVEMBER 14, 2017

One day, I’m hoping to have helped build a curation of #music4climate information and insight, so stay tuned. . Per my comments in an earlier question, the power of building community for social impact is another keen area of interest. WHICH CLIMATE ACTION INFLUENCERS INFLUENCE YOU? Journalists in a wide range of topics.

Thought Leadership 102

Thought Leadership Lead Ranking Communities Twitter 102

Onalytica B2B

MAY 16, 2018

The traditional way of influencer marketing might be a celebrity on a television commercial, but now it’s moved to social media and I think as a result it’s a great service and experience to a customer to deliver relevant value-added information of some kind. So there’s relevant information and I love that.

Marketing AI 108

Marketing AI Work Management Marketing Management Paid Search Agency 108

Onalytica B2B

SEPTEMBER 3, 2015

If you are interested in learning more about our IRM software click here ! It was interesting to find a mix of thought leaders, politicians and journalists as well as brand representatives on the list. It was interesting to note that many of the telecoms giants such as AT&T, Verizon, Orange and O2 do not make the list.

PageRank 100

PageRank Brand Identity Branding Lead Scoring 100

Onalytica B2B

APRIL 20, 2017

This compulsion to dig deeper is due to the fact that consumers, in particular Millennials, are smart as buyers; they can see through brands’ glorified sales pitches and digest all information with a pinch of salt, rather than treating everything as gospel.

WOM 210

WOM Social Media Word of Mouth Paid Search Agency 210

Onalytica B2B

MARCH 23, 2016

We were very interested in seeing which beauty bloggers and brands were driving engagement within the beauty community, so we analysed over 747K tweets containing the keywords “Bloggers OR “Beauty Bloggers” OR beautybloggers” and identified the top brands and individuals driving the conversation on Twitter. TOP 100 INDIVIDUALS.

Blogger 100

Blogger Brand Identity Branding Lead Scoring 100

Onalytica B2B

MARCH 2, 2016

There may be few other categories where the information shared and community built could be of more significance than around the topic of sustainability. The “stakeholders” for business include those in supply chains, investors, customers and employees (to name a few). Robeco Asset Mngmt. SustLeaders. SustainabilityLeader.

Lead Scoring 100

Lead Scoring Lead Ranking Brand Identity Branding 100

Onalytica B2B

MAY 26, 2016

We have conducted some analysis on edtech and elearning on our blog before , and it’s interesting to see how new influencers and brands have joined the community. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch! ” TOPIC ANALYSIS. The Edvocate.

Brand Identity 101

Brand Identity Branding Lead Scoring Lead Ranking 101

Onalytica B2B

OCTOBER 30, 2018

When somebody is in the middle part of the buying journey, they are starting to be interested. Over the years, we have built up an informal network of experts. As you are getting closer to the middle of the buying journey, we are going to start to bring in some more internal subject matter experts – again, this will vary by company.

SMB 157

SMB Small Business Marketing Custom Publishing CPA 157

Onalytica B2B

NOVEMBER 12, 2018

Employees that have expertise and/or interests in relevant areas can engage and build relationships with relevant influencers. What’s particularly interesting about membership associations too is that they have great scope to scale. B2C brands may not have the same information needs in their purchase decision.

Top of Funnel 189

Top of Funnel B2B Thought Leadership B2B Thought Leadership 189

Onalytica B2B

SEPTEMBER 16, 2015

The option to follow other users (rather than befriend them) and ability to search for topics/conversation makes constructing lists of people with similar interests easy. Theoretically, rather than wait for the customer to walk through the door, the company can go straight to those who have already implied an interest. sathishisaac.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Onalytica B2B

AUGUST 26, 2015

All of these tools will be synced to the web providing an “Internet of Things” ( IoT ) approach to learning, with teachers and students informed by crowdsourced, and location based information. Create a student centered environment where students are independent, have choice, and their interests influence their activities.

Lead Ranking 50

Lead Ranking PageRank Brand Identity Branding 50

Onalytica B2B

SEPTEMBER 9, 2015

If you are interested in learning more about our IRM software click here ! It was interesting to find that many of the individuals also feature on CityAM’s Fintech Powerlist such as Eileen Burbidge, Chris Gledhill, Chris Skinner and Gemma Godfrey. ” MAPPING THE FINTECH COMMUNITY. TOP 100 INDIVIDUALS. Scarlett Sieber.

PageRank 60

PageRank Brand Identity Branding Marketing Management 60

Onalytica B2B

FEBRUARY 17, 2016

We have conducted research into IoT on our blog back in 2014 and again in 2015 and it’s interesting to compare this new list to our previous ones. If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch! “In the beginning, the Internet was a thing.

Lead Ranking 50

Lead Ranking Brand Identity Branding Lead Scoring 50

Onalytica B2B

MARCH 18, 2015

This is DTC (direct-to-consumer), which means it doesn’t require a doctor’s order for the consumer to be better informed of their health. A user’s health information is stored in a centralized and secure location and the user decides which data should be shared with your app.

Brand Identity 100

Brand Identity Branding PageRank Marketing Management 100

Onalytica B2B

DECEMBER 23, 2015

If you are interested in learning more about our IRM software click here ! If you are interested in learning more about identifying, managing and engaging with influencers click here to get in touch! This map shows the number 1 influencer Obi Obadike at the centre and the conversations to and from all the influencers in his field.

Lead Scoring 40

Lead Scoring Lead Ranking Brand Identity Branding 40

Onalytica B2B

APRIL 20, 2016

Aside from the sheer amount of information and data we force ourselves to consume each and every day, there’s one precious unit of measurement which we most commonly neglect. We were very interested in seeing which Digital Marketing professionals and brands were leading the online discussion, so we analysed over 1.5M

Paid Content 30

Paid Content Enterprise Management Lead Ranking Work Management 30

Onalytica B2B

DECEMBER 2, 2015

It was interesting to see how the rankings have changed since last time, as well as seeing new influencers entering and driving engagement within the fintech community on social media. If you are interested in learning more about our IRM software click here ! Click here to register! MAPPING THE FINTECH COMMUNITY. TOP 100 INDIVIDUALS.

Peer-to-peer 30

Peer-to-peer Lead Ranking Work Management Brand Identity 30

Onalytica B2B

SEPTEMBER 20, 2017

When users find a profile with content and style that suits their interests they’re quick to hit follow and tend to stick around. The primary purposes of LinkedIn are networking and sharing useful industry news and information. Is it research led, informative content, or are they tapping into their followers’ emotions?

Planning 207

Planning Marketing Automation Services Marketing Management Youtube 207

Onalytica B2B

NOVEMBER 2, 2017

As the name suggests, it’s a practical, hands-on event where we gather senior B2B and B2C marketers from various sectors ranging from tech to charity, in the same room to put their heads together to learn, share their stories (both good and bad) and come away feeling better informed and substantially more inspired. I’M INTERESTED!

Work Management 202

Work Management Paid Search Agency Advertising Agencies Marketing Management 202

Onalytica B2B

JULY 16, 2018

We’re not primed to make decisions in these perfect conditions, we make decisions instinctively based on imperfect information and then rationalise our decisions. These are some of the new creative ways you can use video to spark interest, acquire, serve and nurture prospects and customers. Demonstrate / promote your product.

Top of Funnel 129

Top of Funnel Lead Ranking B2B Work Management 129

Onalytica B2B

APRIL 6, 2016

Cyber Security and InfoSec remain critical concerns for brands and governments who need to safeguard their information against espionage attacks and criminal or negligent behaviour. We have a responsibility to inclusively guide those who have an interest in the field and seek our help. Million Leaked Files including 2.6

Brand Identity 0

Brand Identity Branding Marketing Management Lead Scoring 0

Onalytica B2B

AUGUST 30, 2017

Lee’s interest in online marketing drew him to a start-up PR agency, Misukanis & Rodgers. Information overload combined with higher expectations from executives and fewer resources to meet them has many marketing departments in a bind. I’m very interested in staying on top of those trends for our agency and clients.

Marketing AI 0

Marketing AI Work Management Marketing Management Advertising Agencies 0

Onalytica B2B

APRIL 27, 2017

Therefore, we’ve laid out the pros and cons for both influencer marketing and PPC so that you, as a marketer, can come to an informed conclusion of which tactic is best for you. Influencer marketing works to increase product interest and conversion rates, by leveraging an individual’s influence amongst their community.

Paid Content 235

Paid Content PPC Paid Search Agency WOM 235

Onalytica B2B

MAY 6, 2016

They demand access to their personal health information wherever they are. They want this ability from any mobile device, right from their pocket, in a way that makes their information easily accessible, quickly transferable, and downloadable without a hitch. TOPIC ANALYSIS. MAPPING THE COMMUNITY. TOP 100 INDIVIDUALS.

Brand Identity 0

Brand Identity Branding Work Management Lead Scoring 0

Onalytica B2B

JUNE 16, 2016

“I’m a mom of a child with mental illness it a daily struggle to maintain sanity in the home so I use Twitter to gain insight and information and as a stress reliever for me as a place to vent at time as well as provide support to other parents faced with the same challenges as myself.” .” Melanee – Working Mom.

Brand Identity 100

Brand Identity Branding Lead Scoring Lead Ranking 100

Onalytica B2B

JANUARY 17, 2017

Investing in informative or cool content that the influencer community are likely to share is a key component for program success as it will enable your employees to provide value to the influencer community even if they are not an expert on your product or thought leadership topic. THE REASONS WHY. 1) Lack of influencer-focused resource.

Paid Search Agency 100

Paid Search Agency Enterprise Management Work Management B2B Thought Leadership 100