interests Information Related Topics 
LeadSloth
OCTOBER 26, 2010
Segment your database by demographics, such as: industry, job titles, or product/service interest shown. While nurturing, test different facets of your email communication – which subject line attracted the most interest per segmented list? The technology can only do so much – starting with a segmented, clean lead list is important.
LeadSloth
APRIL 15, 2010
If a lead registers for a technical whitepaper, send more technical information or invitations for technical events. If someone is interested in product A, don’t send info on product B, unless products A and B are similar or at least complementary. Nurturing is most effective if the messages are relevant for the audience.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
LeadSloth
NOVEMBER 16, 2010
Some companies were actively capturing more information on prospects (e.g. Another company was pulling revenue information from their billing system into the CRM system. Interesting enough, once the opportunity was created, it took the same time for the deal to close (6 months), regardless of lead source. Paid search: 60 days.
LeadSloth
JULY 10, 2009
I’ve discovered several new and interesting blogs on the B2B Marketing Zone, so highly recommended. This is an leading online magazine for Marketing Automaton, which features vendor information, news articles a job board and more. I hope you found some interesting new blogs in this list. DemandGen Report. Upshot Institute.
LeadSloth
AUGUST 27, 2009
Prospects now have instant access to much more information, so marketing’s involvement reaches much further down the sales cycle: they need to nurture prospects with relevant content until they are sales-ready. They are organizing a B2B Marketing University this fall, with lots of interesting topics. Enter Silverpop.
LeadSloth
AUGUST 26, 2010
It gets more advanced if you can actually track who shared your information, and whether it brings additional visitors to your website, but the core idea is pretty simple. This one is getting more interesting, because it allows you to track Social Media as a lead source, all the way to revenue. Social Media ROI. Collaboration.
LeadSloth
SEPTEMBER 24, 2009
Marketing automation only works if you clean up junk leads, merge all duplicates, normalize company names, and verify all contact information. Additionally, enriching the data with the prospect’s interests makes it possible to better target your campaigns. Improve Your Data Quality. Don’t Worry About Failure.
Expert insights. Personalized for you.
100 
Let's personalize your content