Remove interests

eTrigue

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Email Marketing vs. Marketing Automation

eTrigue

Virtually 100% of business-to-business prospects have an email address, which makes email great for staying in touch with contacts, nurturing prospects and increasing interest in your company’s products and services. Everyone usually gets exactly the same content i– even though their needs and interests may be different.

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The Need for a Demand Center

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Since customers set the cadence of the buying cycle, marketers must be able to respond with the right information at the right time. Not surprisingly, savvy marketers are embracing the concept because they see how it can help them drive consistent demand, whether they represent the corporation, a business unit or region.

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4 Marketing Emails You Can Set and Forget (At Least for a While)

eTrigue

Set up an automated email that’s triggered within minutes of someone subscribing to your email list or requesting more information. And don’t forget dessert: consider presenting a relevant link to a tidbit of further information they might be interested in. Keep it light. And do you know what busy people appreciate?