DiscoverOrg

JULY 3, 2018

That’s Intent data: The cloud of information generated by online searches, downloads, and clicks online. DiscoverOrg examines this data for patterns and especially large spikes of interest in particular topics coming from individual companies, to determine buyer intent. Create Awareness Now.

Top of Funnel 196

Top of Funnel Ad Building B2B Thought Leadership Buyer Intent 196

DiscoverOrg

FEBRUARY 1, 2019

Think of it this way: The prospect has had to make several decisions indicating interest in order to get to the content where your chat function is available. Or if they’re a repeat visitor, you may already have some information on them, right? So, they’re basically saying, “Yeah, I’m interested.

Tips 120

Tips Outreach Sales Qualified Leads Click Rate 120

DiscoverOrg

APRIL 7, 2017

Combing through social media for clues to contact information and calling wrong numbers consumes hours, and returns scant benefits: Burnout and high turnover are common among sales teams who have to question every phone number and email address. What prompted his interest in DiscoverOrg’s data accuracy?

Sample 232

Sample Ideal Customer Profiles Outreach Validation 232

DiscoverOrg

OCTOBER 19, 2017

I became interested in target account marketing, which I later learned to call ABM, while tying to efficiently grow a software business. Our first experiments used basic firmographic information and a presence on lists such as the Global 2000 to identify our target accounts. Intent data. Engagement.

Account Based Marketing 184

Account Based Marketing Ideal Customer Profiles Planning Lead Ranking 184

DiscoverOrg

JANUARY 2, 2019

Most conversations around big data reference healthcare data, GPS/location data, data within government and education systems, financial data – all personal information at the consumer level. Another interesting use case suggested by TOPO is segmenting by Intent rather than traditional segments.

Intent Data 198

Intent Data Work Management Marketing Management Bombora 198

DiscoverOrg

JULY 22, 2016

There is a renewed interest in Account-Based Marketing or ABM. All this information is great, but it’s useless without results. Looking to give a boost your sales? Currently, ABM has two definitions, the first being a way of marketing to existing clients for the purpose of cross-selling or expanding their presence within an account.

Account Based Marketing 120

Account Based Marketing ABM Marketing Management Advertising Agencies 120

DiscoverOrg

NOVEMBER 14, 2018

Increased closed-won deals – those entering the pipeline are more likely to have the budget, interest, and talent needed for your product to have value. Export opportunity data from your CRM and append account information as needed. How could you not be??) Step 1: Find the data. Then, look for patterns.

Ideal Customer Profiles 153

Ideal Customer Profiles Profiling Allocation Lead Scoring 153

DiscoverOrg

MAY 21, 2014

We, at DiscoverOrg, are particularly interested in these best practices since email marketing is such an essential aspect of our lead generation process. Without an understanding of these strategic methods for reaching your target audience, your lead generation efforts risk bypassing the inbox and heading straight towards their junk folders.

Deliverability 136

Deliverability Email Marketing Marketing Strategy Marketing & Strategy 136

DiscoverOrg

JUNE 29, 2017

The pitfalls of bad data are numerous: inaccurate contact information, out-of-date job descriptions and titles, and mistaken organizational hierarchies. Professionals are genuinely interested in trends within their industry, and respond at a much higher rate when compensated with new, proprietary data.

Response Rate 149

Response Rate Top of Funnel Account Based Marketing Ideal Customer Profiles 149

DiscoverOrg

OCTOBER 23, 2016

Information in the CXO Dataset allows organizations to identify overlapping responsibilities and connect with multiple high-level stakeholders to close an opportunity. Speed the process up by connecting with C-suite professionals. The Account-Based Model is the Vehicle Maintained by the Predictive Analytic Pit Crew.

Budget Programs 120

Budget Programs Tools Lead Ranking Work Management 120

DiscoverOrg

APRIL 5, 2016

For example, if I see a company is using Salesforce, Box, and Workday then I can be pretty sure that they are interested in Cloud solutions. HS: There are some obvious ways, and others that require some ingenuity. So I better not talk about something On-Prem.

Ideal Customer Profiles 120

Ideal Customer Profiles Work Management Top of Funnel Marketing Management 120

DiscoverOrg

APRIL 17, 2019

If you can send me resources about components to look for in a sewing machine, or pitfalls of going a computerized versus mechanical – that kind of information is really interesting to me. That’s it.

Intent Data 120

Intent Data Intent Top of Funnel Marketing & Strategy 120

DiscoverOrg

FEBRUARY 12, 2016

It’s called sales intelligence, and it can provide you with information like what technology the prospect is already using (indicating compatibility and an opportunity to oust a competitor), the budget of the department you’d like to sell into, which personnel would be most likely to utilize your product, and much more.

Sales Cycle 120

Sales Cycle B2B Sales Budget Programs Marketing Prospects 120

DiscoverOrg

MAY 23, 2018

Modern buyers are just better informed. They don’t need a salesperson for whitepapers or tech specs – all that information is easily available online (and if it’s not – forget it). This has resulted in ambiguity about sales and marketing responsibilities, particularly in the Interest/Consideration phase.

Lead Ranking 257

Lead Ranking Top of Funnel Marketing Qualified Leads Lead Scoring 257

DiscoverOrg

MAY 8, 2018

And most people know that salespeople have this information – so this is nothing new. Most professionals have accepted the fact that this kind of information is available from third-party vendors or zealous internet researchers. This is information such as: Financial events. Where did you get this information?”.

Cold Calling 241

Cold Calling Work Management Marketing Management Marketing Automation Services 241

DiscoverOrg

MAY 29, 2019

Although you already have some information about the company, and hopefully your prospect, the initial discovery process should uncover your prospect’s motivation for getting on the phone with you in the first place. The prospect’s familiarity will inform her strategy for the remainder of the call. What have you heard?

Marketing Automation Services 200

Marketing Automation Services Software Top of Funnel Tips 200

DiscoverOrg

MAY 7, 2019

Accuracy : Is the information correct? Even more valuable are insights into potential opportunities, such as planned projects, purchase initiatives, and predictive insights about topics or solutions of interest that tell you who is ready to buy, and when. Can records be combined? Timeliness : Is the data fresh? vs. “avenue”).

Ideal Customer Profiles 153

Ideal Customer Profiles Marketing Automation Services Enterprise Management Work Management 153

DiscoverOrg

AUGUST 23, 2018

How can YOU create authenticity by combining interesting content related to both your work and your personal interests? Even on professional social platforms like LinkedIn , Kenny recommends following and sharing topics of personal interest. Interact with the information they share to further establish your presence.

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

DiscoverOrg

JUNE 2, 2016

To reach those prospects, they need contact information: verified email addresses, at a minimum. Armed with information on budgets & purchase cycles, ongoing projects, hiring initiatives, and tech stacks, an AE can use tailored messaging to transform a mildly interested lead into someone clamoring for your product.

SWOT 120

SWOT Enterprise Management High Quality Lead B2B 120

DiscoverOrg

JANUARY 20, 2017

If you’d like access to the complete Sales Development Benchmark Report, contact TOPO for more information on joining their Sales Development Practice. The interesting part was the content of those words. But 75% were pure information: what to do, how to do it, when to intensify an activity.”. Of them, a mere 6.9%

Cold Calling 120

Cold Calling Paid Search Agency Companies Account Based Marketing 120

DiscoverOrg

AUGUST 23, 2018

How can YOU create authenticity by combining interesting content related to both your work and your personal interests? Even on professional social platforms like LinkedIn , Kenny recommends following and sharing topics of personal interest. Interact with the information they share to further establish your presence.

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

DiscoverOrg

OCTOBER 31, 2018

Those hotter-than-hot leads: people requesting information. People using those emails – because they’re not using their business email, they’re probably not nearly as interested in your product as someone who’s putting in their business email. That person is interested, and dammit, they want to take a meeting!

Sales Qualified Leads 168

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking 168

DiscoverOrg

JUNE 15, 2016

Due to unprecedented response and interest, the survey is being expanded, and you are welcome to make your voice heard by clicking the link below. The organizations sampled marketers, demand generation managers, and executives to learn the biggest and most common challenges to creating effective marketing campaigns.

Customer Surveys 120

Customer Surveys Peer-to-peer Marketing Management Lead Ranking 120

DiscoverOrg

DECEMBER 26, 2018

GDPR was the topic in 2018, and folks really liked what we highlighted: Namely, that direct marketing is a legitimate business interest and – if you have a few key parts in place – it doesn’t necessarily prevent companies from doing email marketing in Europe. 8 Ways to Use BASHO Emails in Cold Email Outreach.

Intent Data 120

Intent Data CAN-SPAM CMO SME 120

DiscoverOrg

OCTOBER 31, 2018

Those hotter-than-hot leads: people requesting information. People using those emails – because they’re not using their business email, they’re probably not nearly as interested in your product as someone who’s putting in their business email. That person is interested, and dammit, they want to take a meeting!

Sales Qualified Leads 120

Sales Qualified Leads Cold Calling Lead Scoring Lead Ranking 120

DiscoverOrg

NOVEMBER 29, 2016

While most of our clients are tech companies, their core offerings are very different: IT staffing, IT consulting, Information Security, ERP, Application Development, Big Data, Infrastructure, VAR, etc. This campaign is one of our highest converting ones and helps us get back in touch with prospects who expressed interest but have gone quiet.

Lead Ranking 120

Lead Ranking Lead Scoring Trigger Marketing Marketing Prospects 120

DiscoverOrg

MARCH 7, 2019

We think one of the ways to keep customers engaged is to have that breadth of information. If one fits under our umbrella, and they are growing – they will be interesting to us. DiscoverOrg does quality better than anyone … but breadth, that’s ZoomInfo’s specialty. We have that now.”. A birds-eye view of UX.

Zoominfo 24

Zoominfo Acquisitions Enterprise Management Lead Scoring 24